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一场音乐节,千万元消费增量,这个“五一”你去看音乐节了吗?
Mei Ri Jing Ji Xin Wen· 2025-05-07 07:46
Group 1 - The core viewpoint of the articles highlights the growing trend of music festivals as a new engine for local cultural and tourism economies, particularly during the "May Day" holiday, with significant increases in hotel bookings and overall consumer spending in hosting cities [1][2][3] - During the "May Day" holiday, over 23 music festivals were held nationwide, with cities like Chuzhou and Yining seeing hotel bookings increase by 2.4 times and 1.3 times respectively, demonstrating the economic impact of these events [1] - The "2025 BUBBLING&BOILING Bubble Island Music and Art Festival" in Tianjin attracted over 100,000 attendees and generated over 60 million yuan in related consumption, showcasing the potential of music festivals to drive local economies [1][3] Group 2 - The integration of performance and tourism is becoming a new strategy for local governments, with many cities collaborating with event organizers to create a "performance equals tourism" experience, enhancing consumer engagement [2][3] - A report from Meituan Travel indicates that over 100 large-scale performances are expected during the "May Day" period, with an anticipated audience of over 2 million and a projected boost in hotel and tourism spending exceeding 2 billion yuan [3] - The participation of cross-industry artists in music festivals is expanding, attracting a broader audience and enhancing the overall experience, with a notable increase in interest from younger demographics [5][6]