Core Viewpoint - The concert industry in China is experiencing significant growth, with a projected box office revenue of 29.636 billion yuan in 2024, representing a 66% year-on-year increase, while the film industry has only benefited from a one-year consumption rebound in 2023 [4][7]. Group 1: Market Trends - The concert market is not showing signs of saturation despite frequent tours by top artists, as they continue to innovate by inviting high-profile guests to attract new audiences [4][7]. - The audience composition for concerts shows a predominance of female attendees at 66.1%, with the age group of 25-29 years being the largest demographic [7][8]. - The frequency of attendance is increasing, with 16% of concertgoers attending two concerts a year, up 2.8% year-on-year, and 9.2% attending three or more, up 2.2% year-on-year [7][8]. Group 2: Consumer Behavior - Many concertgoers view attending concerts as an addictive experience, often prioritizing concert tickets over other expenditures, indicating a shift in consumer spending habits [8][9]. - Concerts are seen as a form of emotional consumption, providing therapeutic benefits and a way to fulfill past regrets of not attending concerts during youth [9][10]. Group 3: Experience and Differentiation - The concert experience is evolving into an immersive product that combines music, karaoke, and exhibition elements, catering to both the need for live music and social media engagement [11][12]. - Different artists offer varied concert experiences, with some focusing on elaborate stage designs while others emphasize a more intimate performance style [12][14]. - The concert market is characterized by a distinction between national-level artists and niche artists, with the former attracting a broader audience and the latter focusing on deepening connections with dedicated fans [14][15].

Core Insights - The concert industry is experiencing sustained growth, with no signs of a slowdown, unlike the film industry which only benefited from a rebound in 2023 [1][2] - The report from the China Performance Industry Association indicates that large-scale performances (over 5,000 attendees) will generate ticket revenues of 29.636 billion yuan in 2024, representing a 66% year-on-year increase [2] Audience Demographics - Female audience members make up 66.1% of concert-goers, with the 25-29 age group being the largest demographic, accounting for over 30% [4] - The audience's frequency of attendance is increasing, with 16% attending concerts twice a year (up 2.8%) and 9.2% attending three times or more (up 2.2%) [6] Consumer Behavior - Many concert attendees view concerts as an addictive experience, often prioritizing concert tickets over other expenses [7][8] - Concerts are seen as a form of emotional consumption, providing a therapeutic escape from daily life [9] Experience and Engagement - Concerts are evolving into immersive experiences that combine music, social interaction, and unique staging, contrasting with the declining KTV industry [10][11][12] - The concert experience is tailored to individual artists, with different styles and themes enhancing audience engagement [14][18] Market Dynamics - The concert market is not saturated; instead, it is diversifying with various types of performances catering to different audience segments [26] - Major artists like Jay Chou and Mayday continue to attract diverse audiences, while niche artists focus on fulfilling specific fan needs [20][22] Conclusion - The concert industry is thriving, driven by a combination of demographic shifts, changing consumer behavior, and innovative concert experiences that resonate with audiences [1][2][4][6][10][26]