Core Insights - The travel industry is experiencing a significant surge in demand during the New Year holiday, with hotel bookings in popular cities increasing by over three times year-on-year from January 1 to January 3, 2026 [2][3] - The trend shows a preference for warmer destinations, with a notable increase in flight bookings to cities in the Greater Bay Area [2][6] - Young travelers aged 20-29 are becoming the main demographic for New Year travel, emphasizing social experiences and flexible travel options [2][3] Hotel Bookings - Hotel bookings in the top ten cities, including Guangzhou, Nanning, and Shanghai, have seen substantial growth, with some high-star hotels experiencing a fivefold increase in orders [2][4] - The demand for hotels around concert venues has surged, with some areas seeing hotel bookings increase by up to 13 times during New Year events [3][4] Concerts and Events - New Year concerts are driving travel and hotel bookings, with cities like Nanning and Guangzhou experiencing significant increases in hotel reservations due to high-profile performances [3][4] - The trend of "flying in" for concerts is evident, with domestic flight bookings to concert locations increasing by 1.4 times [3] Theme Parks and Attractions - Theme parks and ice-snow tourism are key attractions for New Year travel, with Shanghai Disneyland's ticket bookings increasing by 5.2 times compared to the previous year [4][5] - Other popular attractions include Beijing Universal Resort and various ice-snow destinations, which have also seen significant growth in ticket sales [4] County and Outbound Travel - There is a notable increase in hotel bookings in surrounding counties, with some areas experiencing growth of over five times, driven by travelers from major cities [6][7] - Outbound travel is also on the rise, with popular destinations including South Korea and Vietnam, showing substantial increases in flight bookings [7]