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首店吸客、潮流圈粉,黄河新城国庆文旅消费热力拉满
Qi Lu Wan Bao Wang· 2025-10-04 09:23
Core Insights - The article highlights the vibrant activities and consumer engagement at the Queshan Ecological Cultural Zone in Jinan during the National Day holiday, showcasing its potential as a new cultural tourism hotspot [1][3][7]. Group 1: Visitor Engagement - The Queshan Ecological Cultural Zone attracted nearly 50,000 visitors on October 3, indicating strong consumer interest and engagement [1][17]. - The opening of multiple "first stores" in the area, such as the Nyonya restaurant and the Star Player toy store, significantly contributed to drawing in customers, with the Nyonya restaurant receiving around 300 orders daily [3][5]. - The Star Player store reported a daily footfall of approximately 5,000 visitors, leading to the rapid sale of 8,000 toys within three days [5][12]. Group 2: Economic Impact - The introduction of first stores in the Queshan Ecological Cultural Zone aligns with national policies aimed at promoting new consumption models and enhancing the service system for first-store economies [7]. - The presence of unique brands and dining options has not only filled commercial gaps but also revitalized the cultural tourism market in Jinan [7][12]. Group 3: Targeting Young Consumers - The integration of trendy elements such as anime, e-sports, and interactive experiences has effectively attracted a younger demographic, enhancing their overall spending and engagement [8][12]. - Events like the themed comic exhibition and the grassland music festival have become popular among young visitors, further driving foot traffic and consumption [10][14]. Group 4: Diverse Offerings for All Ages - The Queshan Ecological Cultural Zone features a variety of activities catering to different age groups, from science exhibitions for families to cultural showcases for seniors, thereby extending visitor stay duration [16][17]. - The combination of daytime educational events and nighttime entertainment, such as light shows and drone performances, has successfully broken traditional visitor limitations, encouraging longer visits and increased spending [17].