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揭秘泡泡玛特供应链
投资界· 2025-06-24 03:12
Core Viewpoint - The article highlights the remarkable success of Pop Mart as a representative of China's manufacturing capabilities, showcasing its rapid growth and global expansion in the trendy toy market, particularly through its popular product lines like La Bu Bu and Molly [3][4]. Group 1: Company Performance - In 2024, Pop Mart achieved a revenue of 13.04 billion yuan, representing a year-on-year growth of 106.9%, with an adjusted net profit of 3.4 billion yuan, up 185.9% year-on-year [3]. - The company's market capitalization soared to 350 billion HKD, surpassing major firms like Baidu and Kuaishou, with its founder Wang Ning becoming the new richest person in Henan with a net worth exceeding 20 billion USD [3]. Group 2: Supply Chain Distribution - Pop Mart does not own factories; instead, it relies on outsourcing production, with approximately 70% of its manufacturing capacity located in Dongguan, which is recognized as the largest toy production hub globally [5][6]. - The supply chain is also distributed across several cities, including Beijing for IP incubation, Hong Kong for creative inspiration, and Guangzhou for IP licensing and raw materials [6][14]. Group 3: Role of Key Cities - Beijing serves as the headquarters and is crucial for IP incubation and commercial operations, benefiting from a rich cultural environment and a strong consumer market [8][10]. - Hong Kong designers contribute significantly to the creative aspects of Pop Mart's products, with notable IPs like La Bu Bu and Molly being developed by local talents [12][13]. - The Pearl River Delta, particularly Dongguan, Guangzhou, and Shenzhen, plays a vital role in the supply chain, with specific responsibilities assigned to each city [14][19]. Group 4: Key Suppliers - Key suppliers include Suzhou Longjie for core fabric supplies, Yutong Technology for packaging, and Aofei Entertainment for IP licensing, among others [16][18]. - The supply chain also features companies like Qingmu Technology for e-commerce operations and Huayi Technology for large-scale production of rubber toys [20][21]. Group 5: Overall Impact - Pop Mart's success is seen as a significant achievement for Chinese manufacturing, following other sectors like fast fashion and renewable energy, marking a victory for the broader Chinese supply chain [23].