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漫博会展销两旺,两家企业拿下亿元订单
Nan Fang Du Shi Bao· 2025-08-10 13:53
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry activity and significant transaction volumes since its opening on August 8 [1] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between industry resources and the exhibition platform, facilitating direct engagement between exhibitors and buyers [1] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, covering areas such as潮玩 AI technology transformation and traditional cultural IP export [1] - The event has received high recognition from exhibitors, citizens, and industry experts, establishing itself as a key platform for showcasing Dongguan's animation and潮玩 industry strength [1][3] Group 2: Business Transactions - Dongguan's潮玩 Center signed a contract worth 108 million yuan with Russia's Phoenix LLC, focusing on潮玩 industry development and AI technology integration [3] - Guangdong Weisi潮玩 Intelligent Manufacturing Co., Ltd. secured nearly 100 million yuan in orders from a Japanese company, highlighting the importance of industry chain visibility in building trust [5] Group 3: Innovative Engagement - The introduction of the ChinaGoods shopping season during the expo has attracted significant attention, utilizing a live-streaming model that integrates online and offline sales [10][11] - The live-streaming sessions featured over 2,000 limited-edition products and original潮玩 designs, achieving impressive sales figures and audience engagement [10] Group 4: Industry Collaboration - Strategic partnerships were formed, such as between Fuzhou Keleguo Cultural Media Co. and Zhejiang Guanyu Network Technology Co., aimed at enhancing cross-strait cultural copyright protection services [8] - The event has fostered numerous collaborations among local and international companies, with many exhibitors reporting high levels of interest and potential partnerships [12][17]