南方财经 21世纪经济报道记者 施诗、李依农 东京、上海报道 竹内亮称，"打造原创IP才是东莞厉害的地方，我非常期待东莞开始生产新的IP。" 孙悟空与铁臂阿童木"合体"，水墨动画与数字潮玩相承。粤港澳大湾区与东京湾区以动漫潮玩为媒，在 金秋的东京续写一个中日韩文化交流年的友好故事。在"粤动新次元"动漫潮玩展现场，日本纪录片导演 竹内亮对南方财经记者表示，中国和日本动漫界都拥有全世界最先进的技术，而且动漫电影都非常 强。"我知道中国动漫有很多好的作品，但需要更多的宣传，让更多人看到。" （原标题：日本导演竹内亮：非常期待广东东莞打造新的原创IP） 作为改革开放后最早承接玩具产业转移的区域之一，东莞形成涵盖超4000家生产企业、近1500家配套企 业的产业格局，支撑其成为中国最大的玩具出口基地。最新数据显示，东莞288家规上玩具企业创造了 262亿元的产值，全球每4个动漫衍生品就有1个东莞印记。与此同时，东莞在原创IP上也有突破。不少 东莞潮玩企业都逐步从最早期的贴牌代工、代工生产过渡到原创自有品牌制造。 此外，竹内亮点赞了东莞在动漫游戏产业的发展。他表示，因为以前拍过东莞玩具工厂的纪录片，知道 东莞生产柯南、马 ...

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo was held in Dongguan, attracting nearly 100,000 visitors and achieving an intended cooperation amount of 1.56 billion yuan [1] - Dongguan has become a hub for the潮玩 (trendy toys) industry, producing approximately 85% of China's潮玩 products and 25% of global animation derivatives [1] - The潮玩 industry in Dongguan is transitioning from OEM (Original Equipment Manufacturer) to original brand development, with companies like Guangdong Ha Yi Dai Toy Co., Ltd. leading this shift [2] Industry Development - Dongguan's潮玩 industry is characterized by a strong manufacturing base, with over 4,000 toy production companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [3] - The city is leveraging its complete supply chain to enhance the global recognition of Chinese潮玩, with annual sales growth in traditional cultural series潮玩 reaching double digits [2][3] - The integration of traditional culture and modern creativity is seen as essential for the future of the潮玩 industry, with local government emphasizing the importance of cultural roots and innovative design [3][4] Technological Integration - Dongguan is becoming a testing ground for technology-driven潮玩 solutions, with AI applications enhancing the production and design processes [4] - The expo showcased various AI-driven潮玩 innovations, including audience-generated characters and AI-assisted traditional performances, indicating a shift towards tech-enabled潮玩 experiences [4] Market Expansion - The "exhibition-industry integration" model is being adopted to enhance the潮玩 industry's ecosystem, with the expo being held in key production areas to attract upstream IP and downstream channels [6][8] - The number of original IPs in Dongguan's潮玩 cluster is projected to grow from over 30 in 2021 to 100 by 2024, reflecting a shift towards self-developed cultural products [7] Policy Support - Dongguan has introduced a series of measures to strengthen the潮玩 industry, including a funding allocation of 120 million yuan to support various aspects of industry development [9] - The establishment of a "National Technical Trade Evaluation Workstation潮玩 Service Station" aims to facilitate compliance with international trade standards and protect intellectual property [10][11]

Core Insights - The 15th China International Animation Expo concluded successfully, attracting over 600 companies and more than 2,000 animation IPs from over 40 countries and regions [1][3] - The event saw nearly 100,000 attendees, with over 20,000 being professional visitors, and generated a cooperation intention amounting to 1.56 billion yuan [3][5] - The expo showcased a new "professional exhibition + industrial town" model, enhancing the integration of exhibition and industry [6][8] Event Performance - The expo attracted nearly 100,000 visitors, including over 20,000 professionals, and over 45,000 participated in public activities [3] - The intention for cooperation from participating companies reached 15.6 billion yuan, with three projects exceeding 100 million yuan and 35 projects over 10 million yuan [3][8] - Online and offline sales during the event totaled 1.8 billion yuan [3] Government Support - Dongguan announced a plan to invest 120 million yuan in industrial support funds to promote high-quality development in the animation and toy industries [5] - The establishment of the first national technical trade measures research and evaluation work station for the toy service sector was also announced [5] Innovative Exhibition Model - The expo adopted an innovative "professional exhibition + industrial town" model, facilitating a shift from a single exhibition to a full industrial chain park [6][8] - The model included a 24/7 online toy center and five offline selection centers, promoting a continuous operational system [6] International Collaboration - The expo featured a "Global Film and Animation Creation Hall," attracting IPs from over 40 countries, with Thailand as the guest country [11] - International industry leaders shared cutting-edge animation concepts and experiences, enhancing global collaboration [11][14] Economic Impact - The event generated significant sales, with 45 exhibitors achieving over 500,000 yuan in offline sales, and a total online transaction exceeding 1 billion yuan [10] - Major deals included 1.08 billion yuan in cooperation agreements and multiple projects exceeding 10 million yuan [8][9] Cultural Exchange - The expo facilitated cultural exchanges through various activities, including the "China-Japan-Korea Animation Culture Exchange Conference" [13] - It provided a platform for over 150 cooperation intentions between international and domestic companies [13] Community Engagement - The event integrated local cultural and tourism resources, enhancing community participation through themed activities and transportation services [17][19] - The "潮流东莞 漫游未来" city space art exhibition added to the cultural atmosphere, promoting local tourism [19] Future Prospects - The expo is seen as a new starting point for the high-quality development of China's animation and toy industry, with ongoing support from local government initiatives [23] - The integration of animation into urban life is expected to enhance cultural influence and stimulate tourism [23]

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo concluded successfully, attracting nearly 100,000 attendees, including over 20,000 professional visitors [1] - The total intended cooperation amount from participating companies reached 1.56 billion yuan, with three projects exceeding 100 million yuan and 35 projects above 10 million yuan [1] - The event showcased a new "professional exhibition + industrial town" model, enhancing the synergy between exhibitions and the local animation and toy industry [2] Group 1 - The expo generated online and offline sales of 180 million yuan [1] - Notable IPs and projects secured significant cooperation agreements, including Mantao Cultural Creative Company with 120 million yuan in orders and 22 intended cooperation projects [1] - The expo's innovative approach included a "4+365" system, integrating a 13,000 square meter space for year-round operations [2] Group 2 - Dongguan plans to invest 120 million yuan in industry support funds to promote high-quality development in the animation and toy sectors [2] - The event featured a series of cultural and tourism activities, enhancing the local cultural landscape and promoting consumer engagement through themed bus routes [2] - The establishment of the first national WTO/TBT-SPS technical trade measures research and evaluation work station for the toy service sector fills a gap in specialized trade services in the domestic toy industry [2]

Core Insights - The 15th China International Animation Expo concluded successfully, attracting nearly 100,000 attendees, including over 20,000 professional visitors, and generating a cooperation intention amount of 1.56 billion yuan [1][3][15] - The event showcased an innovative "professional exhibition + industrial town" model, enhancing the integration of exhibition resources with the Dongguan animation and toy industry cluster [3][15] - A total of 3 projects worth over 100 million yuan were signed during the expo, with 35 projects exceeding 10 million yuan in cooperation intentions [5][15] Exhibition Highlights - The expo featured a total sales volume of 180 million yuan, with significant online and offline sales activities [1][3] - The establishment of five centers, including an AI sampling center and a creative incubation center, supports a "4+365" operational system, promoting continuous industry engagement [3][15] - The event facilitated multiple international orders, particularly in areas such as toy AI technology and traditional cultural IP output [3][10] Major Collaborations - Key collaborations included a 1.08 billion yuan agreement between Russian Phoenix LLC and Dongguan's Kalami Toys, and a 1.2 billion yuan order secured by Manta Culture Creative Company [5][7] - The expo attracted over 100 international IP exhibitors from more than 40 countries, with Thailand as the guest country, promoting Southeast Asian toy industry cooperation [8][10] Economic Impact - The expo generated over 1 billion yuan in online sales through platforms like JD and Douyin, demonstrating the event's ability to convert interest into economic benefits [7][10] - Local businesses reported significant sales, with over 45 exhibitors achieving sales exceeding 500,000 yuan, showcasing the expo's impact on consumer markets [7][15] Future Prospects - The event is seen as a new starting point for the Chinese animation and toy industry towards globalization and high-quality development, supported by a 1.2 billion yuan industry subsidy policy [15] - The expo aims to continue fostering cultural exchange and promoting Chinese IPs globally, while also serving as a hub for international brands like Bandai and Disney to penetrate the Chinese market [15]

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry dynamics and high transaction volumes since its opening on August 8 [1][7] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between exhibitors and buyers, facilitating direct demonstrations of industry capabilities and immersive experiences [1][7] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, including a significant contract worth 108 million yuan with Russia's Phoenix LLC for the integration of潮玩 (trendy toys) and AI technology [3][5] - The event has attracted a large number of participants, including over 15,000 online viewers during live broadcasts, showcasing more than 2,000 limited-edition products and original designs [11][13] Group 2: Industry Impact - The expo has been recognized as a vital platform for promoting the cultural and creative industry in the Guangdong-Hong Kong-Macao Greater Bay Area, with numerous companies reporting successful partnerships and collaborations [7][14] - The integration of local cultural resources with the expo's IP has fostered a deeper connection between animation and tourism, contributing to the growth of a "100 billion yuan潮玩动漫产业集群" (trendy toy and animation industry cluster) in Dongguan [13][14] Group 3: Participant Feedback - Exhibitors have expressed high satisfaction with the event, noting it as their most fruitful participation yet, with significant orders and partnerships established [5][16] - The immersive experience provided by the expo has been praised by both industry professionals and local residents, highlighting the unique atmosphere and the opportunity to engage with global trends in animation and trendy toys [15][18]

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry activity and significant transaction volumes since its opening on August 8 [1] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between industry resources and the exhibition platform, facilitating direct engagement between exhibitors and buyers [1] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, covering areas such as潮玩 AI technology transformation and traditional cultural IP export [1] - The event has received high recognition from exhibitors, citizens, and industry experts, establishing itself as a key platform for showcasing Dongguan's animation and潮玩 industry strength [1][3] Group 2: Business Transactions - Dongguan's潮玩 Center signed a contract worth 108 million yuan with Russia's Phoenix LLC, focusing on潮玩 industry development and AI technology integration [3] - Guangdong Weisi潮玩 Intelligent Manufacturing Co., Ltd. secured nearly 100 million yuan in orders from a Japanese company, highlighting the importance of industry chain visibility in building trust [5] Group 3: Innovative Engagement - The introduction of the ChinaGoods shopping season during the expo has attracted significant attention, utilizing a live-streaming model that integrates online and offline sales [10][11] - The live-streaming sessions featured over 2,000 limited-edition products and original潮玩 designs, achieving impressive sales figures and audience engagement [10] Group 4: Industry Collaboration - Strategic partnerships were formed, such as between Fuzhou Keleguo Cultural Media Co. and Zhejiang Guanyu Network Technology Co., aimed at enhancing cross-strait cultural copyright protection services [8] - The event has fostered numerous collaborations among local and international companies, with many exhibitors reporting high levels of interest and potential partnerships [12][17]

Group 1 - The 15th China International Animation and Comic Copyright Protection and Trade Expo opened in Dongguan, showcasing over 2,000 film and animation IPs from more than 40 countries and regions [2] - Dongguan produces 1/4 of the world's animation derivatives and 85% of China's trendy toys, making it a key hub for the IP commercialization and trendy toy industry [2] - The expo aims to create a model for integrating the industrial ecosystem, with expectations for seamless collaboration between Shenzhen and Dongguan in IP creativity, smart manufacturing, and cross-border trade [2] Group 2 - Huasheng Fantawild highlighted the profound changes in content production due to AI, showcasing AI-generated IP characters, advertisements, and films at the expo [3] - The company emphasized the collaboration between content creators and AI tools to enhance efficiency in content production [3][4] - The expo featured a fully AI-produced film, demonstrating the potential of AI in the creative process [4] Group 3 - Shenzhen Rockteer Visual Effects Technology Co., Ltd. showcased its work on the "Nezha" series and emphasized the importance of quality content to meet the demands of the Z generation [5] - The company noted that the integration of Shenzhen's quality content with Dongguan's manufacturing capabilities can significantly enhance production efficiency [5] - The production value of "Nezha" peripheral products has already surpassed its box office revenue, indicating a successful trend in the Chinese animation industry [5] Group 4 - Mr. Crane VR introduced innovative virtual reality technology in animation creation, presenting seven new original works at the expo [6] - The company aims to leverage its unique offerings to attract more industry clients and establish partnerships [6]

Group 1 - The 15th China International Animation and Comic Copyright Protection and Trade Expo opened in Dongguan, featuring over 600 enterprises from more than 40 countries and regions, showcasing over 2000 IPs, marking a record high [1][3] - The theme of the expo is "Tide Dreams Start Here," with the establishment of multiple centers and platforms aimed at integrating the animation industry and enhancing the operational model from a single exhibition to a full industry chain park [3] - The expo highlights "AI + Animation," featuring a dedicated area for showcasing cutting-edge technologies in animation creation, including VR experiences and AI-driven interactive systems [3] Group 2 - The "National Technology and Trade Evaluation Workstation Toy Service Station" was officially established in Dongguan, providing a "green channel" for Chinese toy exports by integrating various institutional resources [5] - Dongguan is the largest toy export base in China, with 940 toy enterprises reporting import and export performance in the first half of the year, and a toy export value of 9.97 billion yuan, a year-on-year increase of 6.3% [6] - The Toy Service Station will offer tailored solutions for enterprises to navigate trade barriers and compliance with regulations such as EU CE certification and US CPSC regulations, helping them mitigate export risks [6]

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo (referred to as "Comic Expo") opened on August 8 in Dongguan, Guangdong Province, featuring over 600 enterprises from more than 40 countries and regions, showcasing over 2,000 well-known domestic and international animation and toy IPs [1][2] - The expo covers a total exhibition area of 26,400 square meters and includes five major display and trading units, such as a global film and animation screening hall and an IP licensing exchange [1] - Thailand is the guest country for this year's expo, showcasing representative works in original animation and trendy toys, including "CHAO CHOK" and "MY DAY" [1] Industry Overview - Dongguan is a hub for the toy industry, housing over 4,000 toy manufacturing companies and nearly 1,500 upstream and downstream supporting enterprises, making it China's largest toy export base [1] - The expo's location in Shipaizhen, a key area for the toy industry, signifies a new upgrade from a single exhibition scene to a comprehensive industrial park, promoting deep collaboration between the industry and the expo [2] - Phil Nibbelink, a renowned American animator, highlighted Shipaizhen as a significant manufacturing base for animation derivatives, emphasizing the integration of creativity and manufacturing in showcasing a complete animation ecosystem [2]