8月，以"潮梦想出发"为主题的第十五届中国国际影视动漫版权保护和贸易博览会（以下简称"中国国际 动漫博览会"）在广东东莞举办，国内外知名IP和品牌集中亮相，吸引近10万观众共赴这场多元文化交 融的动漫盛宴，参展企业意向合作金额达15.6亿元。 近年来，东莞潮玩产业蓬勃发展。从北京冬奥会吉祥物冰墩墩到风靡全球的泡泡玛特，中国近85%的潮 玩产品、全球1/4的动漫衍生品均产自东莞。东莞潮玩何以"圈粉"全球？记者近日深入这座制造与潮流 共生的城市进行探访。 一体两翼硬核"出圈" 中国国际动漫博览会上，观众将广东哈一代玩具股份有限公司的"本潮纲目中药铺"围得水泄不通，董事 长肖森林"变身"药铺老板，乐呵呵地抓取灵芝、鹿茸等萌趣可爱的中药材玩偶，为观众配制"十全大补 方"。"我们挖掘中医药传统文化，将《本草纲目》中数十种药材设计成玩偶，推出把脉、坐诊、煎药一 条龙的潮玩中药铺，让消费者沉浸式体验'望闻问切'、抓药称重，极大满足了情绪需求。"肖森林告诉 记者。 作为东莞本土潮玩品牌"出海"的代表，哈一代的成长路径折射出中国潮玩从"代工"向"原创品牌"转型的 探索。"1999年我就进入了东莞玩具行业，当时玩具已是东莞支柱产 ...

在展会期间，东莞提出计划投入1.2亿元产业扶持资金，从产业生态、开拓市场、内容创作、动漫产 业、要素保障等五大方向支持潮玩和动漫产业高质量发展。此外，全国首个"中华人民共和国 WTO/TBT-SPS国家通报咨询中心技术性贸易措施研究评议工作站潮玩服务站"正式揭牌，填补了国内潮 玩领域专项技贸服务的空白。 创新模式 打造产业融合新典范 这场以"潮梦想出发"为主题的动漫盛会，不仅为广大动漫爱好者带来了多元文化交融的视听盛宴，更以 实实在在的产业成果，彰显了中国动漫潮玩产业的强劲活力与广阔前景。本届漫博会精心策划，以"专 业展+产业镇"的创新模式，实现了从展览展示到产业赋能的迭代升级，让参展各方和观众有全新的体 验和收获，为动漫潮玩产业高质量发展注入了澎湃动力。 本届展会最大的亮点之一是创新"专业展 + 产业镇"办展模式，落地东莞潮玩产业核心区石排镇。这种模 式实现了从单一展览场景向全产业链园区的升级，依托 "中国潮玩之都・漫博中心"13万平方米"展产销 一体化"空间，搭建"7*24小时"网上潮玩中心和线下选品中心五大中心（AI打样中心、创意孵化中心、 人才服务中心、电商直播中心、出海赋能中心），打造"4+365" ...

第十五届中国国际影视动漫版权保护和贸易博览会首次移师东莞"潮玩小镇"石排，自8月8日开幕以来， 人气和交易双火爆，在"中国潮玩之都·东莞"这片热土上，迸发出蓬勃活力。 此次移师并非简单的场地变更，而是产业资源与展会平台的深度耦合。"专业展 + 产业镇"的模式让展会 更接地气，既让参展企业能直观展示产业链配套能力与品质优势，也让采购商和观众沉浸式感受产业生 态，从而高效促成合作。 参展企业硕果丰 亿元订单频涌现 "昨天（9日）下午，我们成功和俄罗斯菲尼克斯有限责任公司签下超亿元订单。"中国潮玩中心电商产 业服务中心、东莞市卡拉咪潮玩货品商贸流通服务体系负责人黄树峰略显激动地向记者介绍。双方就打 造潮玩产业带东莞市现代商贸流通服务体系及潮玩AI科技成果转化贸易现场签约，签约额达10800万。 该公司打造的潮玩产业货品流通体系，开发了潮玩与AI的融合技术，提供PCBA+软件+结构一站式定制 服务，支持AI算法植入，打造的"能动、能说、能陪伴"的潮玩AI产品获国际市场认可。 记者走访发现，本届展会不仅促成多笔亿元级国际订单，涵盖潮玩AI科技成果转化、传统文化IP输出等 领域，还通过"IP+直播"等创新模式实现线上线下 ...

Group 1 - The 15th China International Animation and Comic Copyright Protection and Trade Expo opened in Dongguan, showcasing over 2,000 film and animation IPs from more than 40 countries and regions [2] - Dongguan produces 1/4 of the world's animation derivatives and 85% of China's trendy toys, making it a key hub for the IP commercialization and trendy toy industry [2] - The expo aims to create a model for integrating the industrial ecosystem, with expectations for seamless collaboration between Shenzhen and Dongguan in IP creativity, smart manufacturing, and cross-border trade [2] Group 2 - Huasheng Fantawild highlighted the profound changes in content production due to AI, showcasing AI-generated IP characters, advertisements, and films at the expo [3] - The company emphasized the collaboration between content creators and AI tools to enhance efficiency in content production [3][4] - The expo featured a fully AI-produced film, demonstrating the potential of AI in the creative process [4] Group 3 - Shenzhen Rockteer Visual Effects Technology Co., Ltd. showcased its work on the "Nezha" series and emphasized the importance of quality content to meet the demands of the Z generation [5] - The company noted that the integration of Shenzhen's quality content with Dongguan's manufacturing capabilities can significantly enhance production efficiency [5] - The production value of "Nezha" peripheral products has already surpassed its box office revenue, indicating a successful trend in the Chinese animation industry [5] Group 4 - Mr. Crane VR introduced innovative virtual reality technology in animation creation, presenting seven new original works at the expo [6] - The company aims to leverage its unique offerings to attract more industry clients and establish partnerships [6]

采写:南都N视频 李晓艺 本届展会上，"国家技贸评议工作站潮玩服务站"将正式落户东莞石排，为中国潮玩出海打通"绿色通 道"。该平台整合黄埔海关技术中心、中国检验认证集团广东有限公司、全球跨境技术贸易（大湾区） 中心等机构资源，构建覆盖信息收集、风险预警、合规指导的全链条服务体系。 黄埔海关所属东莞海关副关长邢旸介绍："东莞是全国最大的玩具出口基地。今年上半年，东莞市有进 出口实绩的玩具企业数量达940家，出口玩具货值99.7亿元，同比增长6.3%。潮玩服务站将针对欧盟CE 认证、美国CPSC法规等技贸措施，通过定期发布贸易壁垒预警、组织专项培训、开展合规指导，为企 业提供'一企一策'解决方案，助力企业规避出口风险。" 本届展会以"潮梦想出发"为主题，搭建动漫博览会品牌运营中心、动漫潮玩IP快速转化中心、动漫潮玩 新片新品首发中心和AI+动漫潮玩新场景应用展示平台等"三中心一平台"，首次创新实践"专业展"与"产 业镇"的深度融合，实现从单一展览向全产业链园区运营模式的升级，打造影视动漫领域产业盛会和文 化盛宴。 "AI+动漫"成为本届展会重要亮点。展会专设"AI赋能新场景"专区，集中展示动漫创作领域前沿技术： ...

中新社东莞8月8日电 (记者许青青)第十五届中国国际影视动漫版权保护和贸易博览会(下称"漫博会")8日 在广东省东莞市石排镇"中国潮玩之都·漫博中心"开幕，40多个国家和地区的600多家企业机构参展参 会，2000多个国内外知名动漫潮玩IP亮相。 本届展会为动漫潮玩IP垂直领域的版权交易专业展，总展览面积达26400平方米，设置全球影视动漫创 映厅、IP授权交易所、中国潮玩之都IP产业链特色工坊、品牌商贸采购中心、AI赋能新场景等五大展示 交易单元。吸引了包括万代、迪士尼、完美世界、宝可梦、泡泡玛特等全球40多个国家和地区的600多 家企业机构参展参会。 本届漫博会特设主宾国泰国国家馆，展示近年来泰国在原创动画与潮流玩具领域的代表性作品，其中包 括《CHAO CHOK》和《MY DAY》。此外，还有来自泰国多家创意企业的潮玩作品联合展出，例如 《埃米十二生肖系列》等。 东莞是潮玩产业集聚地，拥有超过4000家玩具生产企业，近1500家上下游配套企业，是中国最大的玩具 出口基地。东莞的潮玩制造型及全产业链型企业主要聚集于石排、清溪、茶山等传统玩具制造镇，其中 仅石排镇就集聚了超400家潮玩和玩具生产企业。 本届 ...

Core Insights - The 15th China International Animation Expo will be held from August 8 to 11, 2025, in Dongguan, focusing on the theme "Tide Dream Starts" and integrating professional exhibitions with industrial towns [1][3] Exhibition Overview - The total exhibition area will be 26,400 square meters, featuring five major exhibition halls including a global film and animation creation hall and an IP licensing exchange [3][5] - Over 600 enterprises from more than 40 countries and regions will participate, showcasing more than 2,000 IPs, the highest number in the event's history [3][4] Industry Impact - Dongguan is recognized as the largest production base for trendy toys in China, producing approximately 85% of the country's trendy toys and 25% of global animation derivatives [4][5] - The expo aims to enhance the integration of the animation and trendy toy industries, promoting deep collaboration between exhibition and production [4][5] Strategic Initiatives - The event will introduce a "three centers and one platform" model, including a brand operation center, IP rapid transformation center, and a new product launch center, facilitating a seamless connection between upstream IP and downstream channels [5][6] - Dongguan will release the "Dongguan Trendy Toy Industry Development Plan (2025-2030)" during the expo, aiming to attract domestic and international enterprises and transform Dongguan into a global source of animation and trendy toy IP [5][6] Cultural and Economic Integration - The expo will serve as a significant engine for cultural tourism consumption, featuring immersive and experiential activities to stimulate visitor engagement [5][6] - Various activities will be organized, including a national style Hanfu parade, script games, esports events, and product launches, with free admission for attendees [6]

Core Viewpoint - The Chinese cultural industry is experiencing a significant transformation, with the rise of original IPs and a shift in consumer demand, indicating that it may be on the verge of a major breakthrough [1][10][12]. Group 1: Cultural Industry Trends - The LABUBU phenomenon exemplifies the rapid growth of the Chinese潮玩 (trendy toy) market, which has expanded from 6.3 billion yuan in 2015 to 60 billion yuan in 2023, marking a nearly tenfold increase [13]. - China's潮玩 market reached nearly 30 billion yuan in 2020, increasing its global market share from 11.18% in 2017 to 19.74% in 2020 [12]. - The current economic context, characterized by a per capita GDP of $13,800 and a shift from material to service-oriented consumption, supports the ongoing cultural consumption boom [1][12]. Group 2: Historical Context and Comparisons - Japan's cultural industry growth in the 1970s and 1980s, following its economic boom, serves as a historical reference for China's current trajectory [2][3]. - The Japanese anime and潮玩 industry saw significant expansion during its economic recovery, with key developments in the 1950s and 1980s that catered to both children and adult markets [6][9]. - The evolution of Japan's cultural industry illustrates the importance of economic transformation in fostering creative industries, which China is currently experiencing [12][18]. Group 3: Future Prospects and Challenges - The Chinese cultural industry is at a critical juncture, with emerging IPs like《黑神话：悟空》 and《哪吒2》 signaling potential for growth, yet facing challenges such as weak IP incubation and talent shortages [15][16]. - The government emphasizes expanding domestic demand and cultural consumption, indicating a supportive policy environment for the cultural sector [14]. - The future of China's cultural industry will depend on its ability to innovate, integrate technology, and expand its global reach while remaining rooted in its cultural heritage [18].

Group 1 - The "618" shopping festival lasted nearly 40 days, making it the longest in history, with a significant increase in the use of interest-free installment payments, which grew by 19% year-on-year [1] - The four key themes during the "618" period were discounts, national subsidies, consumption vouchers, and interest-free installments [1] - The most active regions for interest-free installment consumers were Guangdong, followed by Zhejiang and Jiangsu [1] Group 2 - Domestic brands are becoming the dominant trend in consumption, with the popularity of domestic electric vehicles boosting the auto parts industry and the rise of Labubu driving the anime and toy sector [3] - Interest-free installment orders during "618" showed a shift in consumer preferences, with auto parts, educational supplies, electric vehicles, and anime toys experiencing the fastest growth alongside traditional electronics [3] - The transaction amount for electric vehicles saw a 30% year-on-year increase, with one in five transactions made using interest-free installments [3] Group 3 - The interest-free installment model is seen as a win-win for consumer finance, meeting the needs of consumers for rational planning and efficient fund usage while lowering decision-making barriers for merchants [4]