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第十五届漫博会“专业展+产业镇”模式激活潮玩产业新动能
Nan Fang Du Shi Bao· 2025-08-11 10:27
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry dynamics and high transaction volumes since its opening on August 8 [1][7] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between exhibitors and buyers, facilitating direct demonstrations of industry capabilities and immersive experiences [1][7] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, including a significant contract worth 108 million yuan with Russia's Phoenix LLC for the integration of潮玩 (trendy toys) and AI technology [3][5] - The event has attracted a large number of participants, including over 15,000 online viewers during live broadcasts, showcasing more than 2,000 limited-edition products and original designs [11][13] Group 2: Industry Impact - The expo has been recognized as a vital platform for promoting the cultural and creative industry in the Guangdong-Hong Kong-Macao Greater Bay Area, with numerous companies reporting successful partnerships and collaborations [7][14] - The integration of local cultural resources with the expo's IP has fostered a deeper connection between animation and tourism, contributing to the growth of a "100 billion yuan潮玩动漫产业集群" (trendy toy and animation industry cluster) in Dongguan [13][14] Group 3: Participant Feedback - Exhibitors have expressed high satisfaction with the event, noting it as their most fruitful participation yet, with significant orders and partnerships established [5][16] - The immersive experience provided by the expo has been praised by both industry professionals and local residents, highlighting the unique atmosphere and the opportunity to engage with global trends in animation and trendy toys [15][18]
漫博会展销两旺,两家企业拿下亿元订单
Nan Fang Du Shi Bao· 2025-08-10 13:53
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry activity and significant transaction volumes since its opening on August 8 [1] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between industry resources and the exhibition platform, facilitating direct engagement between exhibitors and buyers [1] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, covering areas such as潮玩 AI technology transformation and traditional cultural IP export [1] - The event has received high recognition from exhibitors, citizens, and industry experts, establishing itself as a key platform for showcasing Dongguan's animation and潮玩 industry strength [1][3] Group 2: Business Transactions - Dongguan's潮玩 Center signed a contract worth 108 million yuan with Russia's Phoenix LLC, focusing on潮玩 industry development and AI technology integration [3] - Guangdong Weisi潮玩 Intelligent Manufacturing Co., Ltd. secured nearly 100 million yuan in orders from a Japanese company, highlighting the importance of industry chain visibility in building trust [5] Group 3: Innovative Engagement - The introduction of the ChinaGoods shopping season during the expo has attracted significant attention, utilizing a live-streaming model that integrates online and offline sales [10][11] - The live-streaming sessions featured over 2,000 limited-edition products and original潮玩 designs, achieving impressive sales figures and audience engagement [10] Group 4: Industry Collaboration - Strategic partnerships were formed, such as between Fuzhou Keleguo Cultural Media Co. and Zhejiang Guanyu Network Technology Co., aimed at enhancing cross-strait cultural copyright protection services [8] - The event has fostered numerous collaborations among local and international companies, with many exhibitors reporting high levels of interest and potential partnerships [12][17]