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中国国际漫博会举办
Ren Min Ri Bao· 2025-08-12 22:09
本届漫博会首次落地东莞潮玩产业核心区石排镇,实现了从单一展览场景向全产业链园区的升级。漫博 会现场促成了多笔亿元级国际订单,涵盖潮玩AI科技成果转化、传统文化IP输出等领域;此外,展会还 通过"IP+直播"等创新模式实现线上线下联动,吸引观众和采购商参与。 (文章来源:人民日报) 第十五届中国国际影视动漫版权保护和贸易博览会近日在广东东莞举办。展会汇聚40多个国家和地区的 2000多个影视动漫IP,联动多个平台,集版权交易、产业对接、文化交流于一体。 ...
第十五届漫博会“专业展+产业镇”模式激活潮玩产业新动能
Nan Fang Du Shi Bao· 2025-08-11 10:27
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry dynamics and high transaction volumes since its opening on August 8 [1][7] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between exhibitors and buyers, facilitating direct demonstrations of industry capabilities and immersive experiences [1][7] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, including a significant contract worth 108 million yuan with Russia's Phoenix LLC for the integration of潮玩 (trendy toys) and AI technology [3][5] - The event has attracted a large number of participants, including over 15,000 online viewers during live broadcasts, showcasing more than 2,000 limited-edition products and original designs [11][13] Group 2: Industry Impact - The expo has been recognized as a vital platform for promoting the cultural and creative industry in the Guangdong-Hong Kong-Macao Greater Bay Area, with numerous companies reporting successful partnerships and collaborations [7][14] - The integration of local cultural resources with the expo's IP has fostered a deeper connection between animation and tourism, contributing to the growth of a "100 billion yuan潮玩动漫产业集群" (trendy toy and animation industry cluster) in Dongguan [13][14] Group 3: Participant Feedback - Exhibitors have expressed high satisfaction with the event, noting it as their most fruitful participation yet, with significant orders and partnerships established [5][16] - The immersive experience provided by the expo has been praised by both industry professionals and local residents, highlighting the unique atmosphere and the opportunity to engage with global trends in animation and trendy toys [15][18]
漫博会展销两旺,两家企业拿下亿元订单
Nan Fang Du Shi Bao· 2025-08-10 13:53
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo has successfully relocated to Dongguan's "潮玩小镇" (Chao Wan Town), showcasing vibrant industry activity and significant transaction volumes since its opening on August 8 [1] - The event's model of "Professional Exhibition + Industrial Town" enhances the connection between industry resources and the exhibition platform, facilitating direct engagement between exhibitors and buyers [1] Group 1: Event Highlights - The expo has generated multiple international orders exceeding 100 million yuan, covering areas such as潮玩 AI technology transformation and traditional cultural IP export [1] - The event has received high recognition from exhibitors, citizens, and industry experts, establishing itself as a key platform for showcasing Dongguan's animation and潮玩 industry strength [1][3] Group 2: Business Transactions - Dongguan's潮玩 Center signed a contract worth 108 million yuan with Russia's Phoenix LLC, focusing on潮玩 industry development and AI technology integration [3] - Guangdong Weisi潮玩 Intelligent Manufacturing Co., Ltd. secured nearly 100 million yuan in orders from a Japanese company, highlighting the importance of industry chain visibility in building trust [5] Group 3: Innovative Engagement - The introduction of the ChinaGoods shopping season during the expo has attracted significant attention, utilizing a live-streaming model that integrates online and offline sales [10][11] - The live-streaming sessions featured over 2,000 limited-edition products and original潮玩 designs, achieving impressive sales figures and audience engagement [10] Group 4: Industry Collaboration - Strategic partnerships were formed, such as between Fuzhou Keleguo Cultural Media Co. and Zhejiang Guanyu Network Technology Co., aimed at enhancing cross-strait cultural copyright protection services [8] - The event has fostered numerous collaborations among local and international companies, with many exhibitors reporting high levels of interest and potential partnerships [12][17]
义乌“世界超市”:一件货品也能“批” 从生产爆款到制造爆款
Shang Hai Zheng Quan Bao· 2025-07-04 19:00
Core Insights - The export volume to the Dubai market has increased by over 50% compared to the same period last year, indicating strong customer demand in the Yiwu market [1] - The number of clients from countries involved in the Belt and Road Initiative has grown by over 30% year-on-year, reflecting the market's expansion [1] - Yiwu is transitioning from a "source of goods" to a "brand upgrade," driven by fashion, internationalization, and digitalization [1][5] Group 1: Market Dynamics - The integration of online and offline sales has created a robust ecosystem for small commodity trade in Yiwu [1] - The influx of tourists and increased foot traffic in Yiwu International Trade City has led to a surge in retail sales, particularly during the summer season [3] - The rise of IP-driven products has transformed ordinary goods into popular items, with significant sales growth in categories like anime-themed merchandise [3][4] Group 2: Sales Innovations - The "live streaming" sales model has gained traction, with thousands of "walking broadcast" hosts operating in Yiwu, enhancing product visibility and sales [4] - Data indicates that by April 2025, approximately 70% of businesses in the Yiwu accessories sector will engage in live e-commerce [4] - Yiwu's total import and export volume is projected to exceed 600 billion yuan in 2024, marking an 18.2% year-on-year increase [4] Group 3: Brand Development - Yiwu merchants are increasingly focusing on brand cultivation and expansion, with significant investments in brand identity and storytelling [5][7] - The establishment of the first "Chenming Accessories" store in South Korea marks a strategic move towards global brand presence [6] - The number of effective trademark registrations in Yiwu reached 218,000 by the first quarter of 2025, reflecting a growth of 8.77% [7]