第十五届中国国际影视动漫版权保护和贸易博览会首次移师东莞"潮玩小镇"石排，自8月8日开幕以来， 人气和交易双火爆，在"中国潮玩之都·东莞"这片热土上，迸发出蓬勃活力。 此次移师并非简单的场地变更，而是产业资源与展会平台的深度耦合。"专业展 + 产业镇"的模式让展会 更接地气，既让参展企业能直观展示产业链配套能力与品质优势，也让采购商和观众沉浸式感受产业生 态，从而高效促成合作。 参展企业硕果丰 亿元订单频涌现 "昨天（9日）下午，我们成功和俄罗斯菲尼克斯有限责任公司签下超亿元订单。"中国潮玩中心电商产 业服务中心、东莞市卡拉咪潮玩货品商贸流通服务体系负责人黄树峰略显激动地向记者介绍。双方就打 造潮玩产业带东莞市现代商贸流通服务体系及潮玩AI科技成果转化贸易现场签约，签约额达10800万。 该公司打造的潮玩产业货品流通体系，开发了潮玩与AI的融合技术，提供PCBA+软件+结构一站式定制 服务，支持AI算法植入，打造的"能动、能说、能陪伴"的潮玩AI产品获国际市场认可。 记者走访发现，本届展会不仅促成多笔亿元级国际订单，涵盖潮玩AI科技成果转化、传统文化IP输出等 领域，还通过"IP+直播"等创新模式实现线上线下 ...

Core Insights - The export volume to the Dubai market has increased by over 50% compared to the same period last year, indicating strong customer demand in the Yiwu market [1] - The number of clients from countries involved in the Belt and Road Initiative has grown by over 30% year-on-year, reflecting the market's expansion [1] - Yiwu is transitioning from a "source of goods" to a "brand upgrade," driven by fashion, internationalization, and digitalization [1][5] Group 1: Market Dynamics - The integration of online and offline sales has created a robust ecosystem for small commodity trade in Yiwu [1] - The influx of tourists and increased foot traffic in Yiwu International Trade City has led to a surge in retail sales, particularly during the summer season [3] - The rise of IP-driven products has transformed ordinary goods into popular items, with significant sales growth in categories like anime-themed merchandise [3][4] Group 2: Sales Innovations - The "live streaming" sales model has gained traction, with thousands of "walking broadcast" hosts operating in Yiwu, enhancing product visibility and sales [4] - Data indicates that by April 2025, approximately 70% of businesses in the Yiwu accessories sector will engage in live e-commerce [4] - Yiwu's total import and export volume is projected to exceed 600 billion yuan in 2024, marking an 18.2% year-on-year increase [4] Group 3: Brand Development - Yiwu merchants are increasingly focusing on brand cultivation and expansion, with significant investments in brand identity and storytelling [5][7] - The establishment of the first "Chenming Accessories" store in South Korea marks a strategic move towards global brand presence [6] - The number of effective trademark registrations in Yiwu reached 218,000 by the first quarter of 2025, reflecting a growth of 8.77% [7]