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WAKUKU、SIINONO引关注,原创潮玩释放文化消费新活力
Bei Jing Shang Bao· 2025-09-12 15:27
Core Insights - Letsvan's brand, 奇梦岛, showcased three original IPs—WAKUKU, SIINONO, and "又梨"—at the 2025 China International Service Trade Fair, quickly becoming a focal point for both domestic and international audiences [1] - The brand experienced significant sales success, with multiple products selling out and a notable "buying frenzy" observed at the event, highlighting the strong market appeal of Chinese original trendy toys [1] - The brand's recent popularity is attributed to its effective IP incubation and operation capabilities, as evidenced by WAKUKU topping various live streaming sales charts and SIINONO achieving sales of 1.5 million yuan within three days [1] - The event serves as a platform for cultural dialogue, with the brand aiming to showcase China's original design and emotional resonance through trendy toys [1] - Industry experts indicate that the remarkable performance of 奇梦岛 at the fair reflects a rapid transformation in China's trendy toy industry from "manufacturing" to "creation," with products centered around emotional content and cultural symbols becoming a new growth engine for service trade exports [1]