Core Insights - The core viewpoint of the article highlights the significant growth and success of Pop Mart's plush toy category, driven by precise manufacturing and collaboration within the supply chain [1] Group 1: Performance and Growth - Pop Mart's plush toy category has become a blockbuster, with production capacity increasing tenfold year-on-year, surpassing 30 million units in August [1] - In the first half of 2025, the plush category generated revenue of 6.14 billion yuan, reflecting a staggering year-on-year growth of 1276.2% [1] Group 2: Supply Chain and Standards - The company has enhanced its quality management through the development of new materials and processes, supported by a 3A supply chain [1] - In collaboration with Guangzhou Customs and other institutions, Pop Mart released relevant standards for trendy toys and related products in the first half of this year [1]