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Labubu大量放货,二手平台成交均价下降10%
第一财经· 2025-06-19 06:58
Core Viewpoint - The article discusses the recent price fluctuations of the Labubu Heart Macaron series on the Qianshao APP, highlighting a 10% decrease in average transaction prices due to increased supply and official restocking efforts [1][3]. Group 1: Price Trends - The average transaction price of the Labubu series decreased from 1210.9 yuan on June 18 to 645 yuan on June 19, marking a decline of nearly 400 yuan [1]. - The platform has warned consumers about potential price volatility due to official restocking [1]. Group 2: Consumer Demand - Consumer enthusiasm for Labubu remains high, with products selling out quickly during live streams, and reports of over 70,000 people queuing for purchases on social media platforms [2]. - The challenge for the company is to balance market supply and demand while addressing issues related to scalpers and counterfeit products that affect user experience [2]. Group 3: Market Implications - Increased restocking and supply may lead to a more rational market price, which could be beneficial for the company in the long run [3].
labubu大量放货,二手平台成交均价下降10%
Di Yi Cai Jing· 2025-06-19 05:50
Group 1 - The market price of the labubu heart macaron series has decreased by 10% over the past three days due to increased restocking, which is seen as a positive development for Pop Mart [1][5] - On June 18, the average transaction price for the labubu series was 1210.9 yuan, a decrease of nearly 400 yuan compared to June 15 [4] - The demand for labubu remains high, with significant sales activity on platforms like Tmall, where over 250,000 new items were released in a single evening [4] Group 2 - The challenge for Pop Mart is to balance market supply and demand by increasing production capacity to address the rampant issues of scalping and counterfeiting that affect user experience [4] - Consumers are actively participating in purchasing events, with reports of over 70,000 people queuing for products on social media platforms [4]