Core Insights - Sony Pictures has acquired the film adaptation rights for the popular Chinese潮玩 brand, Labubu, which is under the ownership of Pop Mart [1] - The project is in its early stages, with no confirmed producers or directors, and the format (live-action or animation) has yet to be decided [1] Company Overview - Labubu, designed by Hong Kong artist Kasing Lung, gained popularity after its launch in 2019 through blind box sales [1] - The character's rise to fame has been significantly influenced by endorsements from celebrities such as Lisa from the Korean girl group Blackpink and singer Rihanna [1] Industry Impact - Labubu has become a global phenomenon in the潮玩 market, contributing to the overall success of the Pop Mart brand [1]