Core Viewpoint - The article highlights the 20th anniversary of MOLLY, a prominent IP created by artist KENNY WONG, showcasing a major exhibition in Shanghai that celebrates its journey and impact over the years [2][12]. Group 1: Exhibition Details - The MOLLY 20th Anniversary Exhibition will take place from March 21 to May 10, 2026, at the Shanghai Fosun Art Center, marking the largest offline IP-themed exhibition for MOLLY to date [2]. - The exhibition features immersive interactive experiences and multiple themed halls, allowing visitors to explore MOLLY's growth from its inception in 2006 to the present [5][7]. - A unique section titled "'I' and MOLLY" will showcase works from over 20 artists and artisans, emphasizing the diverse expressions of the MOLLY IP [7]. Group 2: Artistic and Cultural Impact - KENNY WONG expressed pride in MOLLY's journey, noting its role in bringing joy and healing to many, and its evolution into a global symbol [9]. - The exhibition includes an art workshop where participants can create personalized items, reinforcing the interactive and community-oriented nature of the event [9]. - The CLOUD Bistro at the exhibition will offer MOLLY-themed afternoon tea, enhancing the cultural experience for visitors [10]. Group 3: Market Presence and Growth - Since its launch in 2006, MOLLY has become a significant IP for Pop Mart, with over 50 physical stores in Shanghai alone, attracting global tourists [10][14]. - The brand has successfully expanded its product lines, with recent releases like the "Angry Molly" plush toys selling out quickly, demonstrating sustained market demand [14][15]. - MOLLY's influence has extended beyond toys, appearing in various forms of media and cultural events, solidifying its status in popular culture [15][16]. Group 4: Future Prospects - The article emphasizes Pop Mart's commitment to long-term IP development, with MOLLY serving as a key example of this strategy [16]. - The ongoing global tour of the MOLLY exhibition aims to reach more cities, further enhancing its visibility and cultural significance [14].