Industry Overview - The global fried chicken market reached approximately $120 billion in 2022, with an estimated compound annual growth rate (CAGR) of around 4.5% from 2023 to 2030 [3] - The fried chicken market in China is also experiencing robust growth, providing ample opportunities for entrepreneurs [3] Business Model and Support - Franchise brands offer a comprehensive support system, including site selection, store design, and staff training, which simplifies the business model for new entrepreneurs [8] - Successful franchise operations require a keen insight and strategic thinking from entrepreneurs to navigate competitive and rapidly changing consumer trends [8][9] Case Studies - A franchisee, Xiao Liu, achieved a stable monthly net profit between 25,000 to 35,000 yuan after six months of operation, with an investment return rate of 15%-20% [5] - Another franchisee, Xiao Zhang, stabilized monthly income between 28,000 to 32,000 yuan after eight months, with an investment return rate of approximately 12%-18% [7] Market Challenges - Approximately 35% of new fried chicken brands entered the market in the past year have exited due to a lack of unique brand positioning and product advantages [9] - The journey of franchising is characterized by both freedom and responsibility, requiring entrepreneurs to possess business acumen and strategic thinking to succeed [9]