以下文章来源于凤凰WEEKLY ，作者面二 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 对工作在大城市的人来说，回县城是一场充满矛盾的社会观察。 来源丨 凤凰WEEKLY（ID：phoenixwe） 作者丨 面二 编辑丨 章鱼 图源丨Midjourney 游子们往往一边惊叹县城好友的生活水平出奇之高，两相对比暗生自卑；另一边，又难免被老家街头 的县城盗版宇宙逗笑——在这里， KFC改成"KEC"， 瑞幸变成了"端幸"， 真功夫变成"假功夫"， 霸王茶姬变成了 "霸道茶妃"...... 但也正是这些盘踞在商业街的店面、这些眼熟的盗版招牌，吸纳着县城中产多年积攒的海量金钱。 没错，可隆、 始祖鸟、迪桑特只是县城的中产消费。 街边的加盟铺面，才是县城中产的投资。 只不过创业路上充满不确定性，加盟之前总部说好的40万落地，开业时却发现实际花销高达85万； 开业前总部信誓旦旦说过的日营业额过万，实际日流水可能只有几百...... 这些损失，全部需要县城中产自掏腰包。 但即便如此，"所有的消费品都值得重做一遍"，依然是县城创业的宗旨。 过去很多年里，快招加盟 都在瞄准县城福地，致力于把这里变成捞金沃土。只是在 ...

Core Viewpoint - The Beijing Chaoyang District Market Supervision Administration has released a notice regarding the inspection of restaurants, listing 14 establishments that failed to meet food safety standards and were placed on a "blacklist" for various violations of the Food Safety Law of the People's Republic of China [1][2][3]. Summary by Category - **Violations Related to Environmental Hygiene** - Multiple restaurants, including Beijing Weidao Catering Management Co., and Beijing Chengbei Miaomiao Catering Management Co., were found to have issues with unsanitary conditions, violating Article 33 of the Food Safety Law [1][2][3][4][5][10][11]. - **Violations Related to Food Equipment and Facilities** - Beijing Guowei Rongxiang Catering Co. was cited for improper cleaning and disinfection of food utensils, violating Article 56 of the Food Safety Law [6]. - Beijing Lazy Chef Trading Co. was noted for failing to maintain pest control measures in food service areas, also violating Article 33 of the Food Safety Law [8]. - **Violations Related to Personnel Health** - Beijing Yihuiyuan Catering Co. was found to have food production personnel without health certificates, violating Article 45 of the Food Safety Law [9]. - **General Non-compliance** - Other establishments, such as Beijing Taishuxi Catering Management Co. and Beijing Shishang Huijing Catering Management Co., were issued correction notices for various operational non-compliance issues [10][11][12].

Group 1 - The core viewpoint emphasizes the importance of consumer trust and the impact of public sentiment on consumer-facing companies, highlighting the need for effective brand management and crisis response strategies [1] - The article discusses the establishment of a quantitative scoring mechanism for companies' public sentiment management, which includes four primary indicators and 14 secondary indicators, aimed at evaluating corporate responses to public events [1] Group 2 - The incident involving a baby being asked to leave the Shanghai Zoo for drinking milk has raised significant public debate about the balance between rules and human considerations in public spaces [6] - The Shanghai Zoo acknowledged shortcomings in staff service awareness and handling of the situation, committing to improve service facilities and staff training [5] - The food safety issues reported at the burger chain 牛约堡 (Niu Yue Bao) highlight serious concerns beyond mere hygiene, posing risks to consumer health and potentially damaging the brand's reputation [10] - 牛约堡 has a history of food safety complaints, indicating a pattern that could lead to a broader trust crisis within the industry if not addressed effectively [11]

中国连锁经营协会在2025年发布的《炸鸡行业发展白皮书》显示，国内炸鸡市场规模已从2020年的2600亿元跃升至2024年的4700亿元，年均复 合增长率达16%。 但繁荣的背后却隐藏着令人隐忧的问题——产品的"口味撞脸"成为超60%的炸鸡加盟品牌销量下滑的直接原因。其中，香辣、原味、蜜汁这三 大基础口味占据了菜单65%的SKU，导致单店客流流失，2024年同比降幅达15%。艾媒咨询的消费者调研指出，72.3%的受访者明确表示"长期 吃不到新口味"是减少复购的主因，口味创新成为破局关键。 新一代消费者的口味偏好正经历结构性变革。QuestMobile数据显示，25-35岁核心消费群体中，68.7%每周主动搜索新口味美食，其中"麻辣藤 椒"和"芝士榴莲"等跨界风味的百度指数年增幅达210%，这反映出年轻群体对猎奇口味的强烈需求。 此外，健康意识崛起重塑市场格局：美团餐饮数据平台显示，2024年"低脂炸鸡"订单量同比增长312%，采用空气炸技术的门店，客单价较传 统油炸模式高出22.6%，证明了健康化创新能够有效提升溢价空间。地域风味的本土化改造也成效颇为显著。例如某鸡排品牌推出的川渝藤椒 味以及德克士的广式蜜汁 ...

Group 1: Night Market Development - The tea mountain night market in Sxia Village has become a popular destination for night consumption, attracting over 10,000 visitors during peak times and generating an annual income of over 60,000 yuan for the village collective [1] - The night economy is recognized as an important measure for expanding the consumer market and promoting consumption upgrades, with various venues established in Zhao'an County to create a diverse consumption landscape [1][5] - The West Suburban Night Market has gathered 89 stalls, becoming a new landmark for food enthusiasts in Zhao'an, offering a wide variety of affordable food options [5] Group 2: Vendor Initiatives - Vendors like Shen Jun have successfully established their stalls by adhering to food safety standards and improving their cooking techniques, achieving monthly revenues of 40,000 to 50,000 yuan, with peak sales exceeding 100,000 yuan during the Spring Festival [4] - The "Little Uncle" brand has been created to enhance the competitive edge of various stalls, allowing vendors to benefit from brand recognition without high franchise fees [4] Group 3: Cultural and Entertainment Events - The "Cuo Bian Music Festival" has been launched to promote cultural integration and has successfully attracted large audiences, becoming a key driver of the night economy in Zhao'an [6] - The "Min-Yue Fantasy City" project is underway, featuring a significant investment to create a vibrant night scene with various entertainment options, enhancing the nighttime tourism experience [7] Group 4: Government Support and Infrastructure - The Zhao'an Urban Management Bureau is actively improving the environment around the West Suburban Night Market to ensure a safe and orderly operation, which is crucial for attracting more consumers [5] - Ongoing projects include the renovation of Zhongshan Road and the introduction of new business formats to stimulate economic growth through cultural and creative tourism [7]

7月2日，据福建电视台第一帮帮团报道，记者探访位于福建厦门的两家牛约堡后厨时发现"脏乱差"问题严重。 牛约堡被曝后厨"脏乱差" 牛约堡厦门林后店，外卖单量超2000单。记者探访后厨时注意到，满装着牛肉饼的铁桶就敞口放在地面上、面包胚裸露放在烤箱上晾晒，地面 上不少蟑螂爬动。 过道处的两箱未开封面包胚箱体标签显示，这批面包胚生产日期为2025年6月1日，标注"常温保质期10天"，而当日已为6月13日。 涉事门店否认 监管部门：已停业整顿 据九派新闻报道，记者致电牛约堡厦门林后店，一工作人员表示，网上反映的情况不属实，门店正常营业。 其称，门店刚开业不久，算是规模 比较大的门店，有堂食。记者致电牛约堡禾祥西路店未果。 此外，牛约堡全国客服热线工作人员回应称，无法判断报道内容是否属实，正在核实处理，如果检查出来有问题，会罚款。 其称，所报道内容可能性不大，因为每天都有监控查看门店操作规范，也会安排区域经理每周巡店，有不对的情况会要求整改。该工作人员同 时表示，卫生检查会按照QS标准，食材保质期也在检查范围内。 7月2日下午，厦门市场监督管理部门回应，针对媒体报道反映问题，属地市场监管部门立即对涉事的两家门店开展现场 ...

Core Viewpoint - The article explores the labor conditions in fast food chains, particularly McDonald's, highlighting the monotonous and dehumanizing nature of the work environment, as well as the emotional and physical toll on employees [3][4][5]. Labor Conditions - Employees at McDonald's are subjected to a highly automated and standardized work environment, where tasks are broken down into simple, repetitive steps, leading to a lack of personal connection and fulfillment [6][10][11]. - The hourly wage for regular employees is 19 yuan, which is lower than that in manufacturing jobs, and it takes 1,000 hours of work to receive a raise to 21 yuan [6][11]. Work Environment - The work environment is characterized by a strict division of labor, with employees assigned to specific stations and minimal interaction between them, creating a barrier that hinders teamwork and camaraderie [7][10]. - The fast-paced nature of the job, especially during peak hours and holidays, leads to overwhelming stress for employees, who must meet high customer demands while managing their own limitations [13][14]. Employee Experiences - Employees often feel a sense of disconnection from the food they prepare, as the production process prioritizes efficiency over personal satisfaction, leading to feelings of alienation [23][24]. - The article discusses the phenomenon of "stealing" food by employees, which reflects their struggle with the separation between their labor and the products they create, as well as the wastefulness of the food system [22][24]. Comparison with Competitors - Many employees at McDonald's have previously worked at KFC, where they experienced similar or worse working conditions, including extreme pressure during peak times and a lack of adequate staffing [19][20]. - The article highlights the competitive nature of the fast food industry, where employees often switch between companies in search of better working conditions, yet find similar challenges [19][20]. Waste and Sustainability - The article emphasizes the wastefulness of the fast food industry, where unsold food is discarded rather than given to employees, raising ethical concerns about food waste and the treatment of workers [24][25]. - The production of food in fast food chains is driven by efficiency metrics rather than nutritional value or employee welfare, leading to a system that prioritizes profit over sustainability [24][26].

编者按：消费者的信任与喜爱，是面向大众的消费企业最宝贵的市场资源。近年来，随着消费品牌与公司经营全流程环节的绑定程度不断加深，每一次消 费产品舆情的出现、演变和定调，既考验其品牌长期建设和应急策略的有效性，也反映了其整体企业文化与运作机制中的特征。 南方财经全媒体 ·21 世纪经济报道消费新闻部长期关注消费类企业的舆情动态，在跟进新闻动态、传递有效信息和反映消费者诉求的基础上，希望以每一 次典型舆情案例的出现和应对为切口，观察企业在面对突发性公共事件和舆论环境变化时的处理过程，从而以更全面的视角看待企业在品牌、市场运营管 理中的得失，从而为行业做出预警和警示。 为此，南财 ·21 消费新闻部综合企业在舆情预警与回应中涉及的公开操作维度，形成量化评分机制 —— 具体而言，包含舆情管理及响应、舆情回应、事件 处理、品牌影响四个一级指标和预防机制、回应直接度、信息透明度、处理长效性等 14 个二级指标，按照百分制根据重要性对不同指标赋值并打分，并以 《消费舆警指数》对企业的应对速度、态度与有效度进行分析评价，为企业品牌管理与消费者的品牌认知提供参考。 21世纪经济报道记者 易佳颖 上海报道 一、舆情事件：华莱士炸鸡 ...

国际餐饮集团（Restaurant Brands International Inc.，下称"RBI 集团"）接手汉堡王中国业务后，有了新 的规划。 近日，南都湾财社记者从汉堡王中国处获悉，汉堡王中国最新任命了两名新的高管。陈玟瑞被任命为首 席执行官副手，并兼任首席供应链官，薛冰被任命为首设的首席变革官。陈玟瑞曾担任百胜中国首席供 应链官，而薛冰则曾在麦当劳中国任职。与此同时，汉堡王还打算继续关店，其预计今年将新开门店40 到60家，但是门店总数将有所下降。 汉堡王中国今年预计继续关店 门店日均销售额及格线在6000元以上 汉堡王中国最新透露，作为优化发展战略的一部分，其将对其餐厅门店布局进行全面评估，并关闭部分 选址及运营不佳的门店。这一调整预计会使 2025 年汉堡王中国的门店总数有所下降。为抵消部分影 响，汉堡王中国计划同步新增40至60家新餐厅。新门店将战略布局于品牌基础稳固、增长动能明确的 一、二线城市的核心商圈。 汉堡王首席供应链官陈玟瑞指出，"优化餐厅布局是战略性与必要性的决策，通过优化门店网络并加码 高潜力市场，我们正全面提升系统健康度，为未来加速高质量增长筑牢根基。" 南都湾财社记者对比了R ...

华莱士又被曝出食品安全问题。 01 咬了一口的鸡腿上爬出活蛆虫 据《齐鲁晚报》报道，6月12日晚，网友陈女士在社交媒体发布视频称，她所购买的华莱士炸 鸡腿中，竟然爬出了一条活的蛆虫。"当时我整个人都不好了，要恶心死了！" "我先吃了一个汉堡，老公吃的鸡米花那些。"陈女士说，吃完汉堡后，她拿起鸡腿咬了一 口，觉得没什么味道，就让老公去拿筷子，她想在上面放一些辣椒面。就在等着的这一会 儿，那条虫子就从里面爬出来了。 炸过的鸡腿，怎么还能有活虫？在该视频下，也有很多网友提出了这一疑问。对此，陈女士 表示，吃汉堡的时候，汉堡是热的，并没有发现什么异样。"我家住在三楼，没有见过这种虫 子。"她说，而且外卖的盒子送来的时候都是封好的，以前也从这家点过外卖，没有出现过类 似情况。 02 商家先说送一个鸡腿，又要赔100块 拍下视频的陈女士第一时间就通过外卖平台发给了商家，商家接收到视频后，回复称"我们这 边都炸过的""你把鸡腿撇开我们这边都有交期的""不行我这边下次补送给你一个"。 看到商家这样的回复，陈女士非常生气，就给店家打去了电话，对方先称没有网络看不见视 频，过了一会儿后又说要问一下领导。等了一会儿没有等到电话的陈 ...