Core Insights - The closure of 85°C stores in Hangzhou has raised significant public attention, particularly regarding the long-standing presence of the brand in the area [1][3][10] Company Overview - 85°C, founded in 2003 in Taiwan, expanded aggressively into mainland China starting in 2007, opening nearly 100 stores annually at its peak [7][9] - The brand was once a popular destination for young consumers, known for its signature products like the "Caesar Emperor" bread [7][10] Recent Developments - Three 85°C locations in Hangzhou have recently closed, including the iconic store on Qingchun Road, which had been operating for over a decade [3][6] - The closures are attributed to rising rental costs and increased competition in the bakery sector, leading to a rapid reduction in store numbers over the past two years [6][9][10] Market Context - The bakery industry is experiencing intensified competition and a market reshuffle, with rising operational costs impacting established brands like 85°C [10] - The brand's growth has slowed in recent years, as indicated by financial reports, reflecting broader challenges within the industry [9][10]