Core Insights - The company, Ziguangyuan, is expanding its product offerings beyond its popular Nai Pi Zi yogurt by launching a new store concept that combines yogurt with freshly baked goods and halal snacks [1][3][6] - The new store format aims to leverage the success of Nai Pi Zi yogurt, which has gained significant traction in the market, to attract a broader customer base [4][7] Product and Store Concept - The new Ziguangyuan Nai Pi Zi yogurt station features a clear product layout, including sections for nuts, baked goods, and the signature yogurt, maintaining a compact size of approximately 20-30 square meters without a dining area [3][6] - The pricing strategy remains affordable, with items like croissants priced at 3.5 yuan and various pastries at 4.5 yuan each, appealing to cost-conscious consumers [3][6] Market Performance - Since the beginning of the year, the daily sales of Nai Pi Zi yogurt have reached up to 300,000 cups, with some popular locations selling 20,000 cups in a single day [4] - The yogurt has become a trending item in the food and beverage industry, generating significant online engagement, with related topics on social media platforms amassing millions of views [6][8] Strategic Development - The introduction of the new store format is part of Ziguangyuan's strategy to diversify its product line and adapt to changing market demands, moving beyond reliance on a single best-selling product [7][9] - The company aims to enhance its competitive edge by creating a unique product mix that caters to various consumer preferences, thereby increasing customer frequency and average spending [7][8] Competitive Landscape - The success of Nai Pi Zi yogurt has attracted numerous competitors, leading to a crowded market for yogurt products, which poses challenges for Ziguangyuan's new offerings [8][9] - The company is aware of the need to establish strong product differentiation and enhance operational capabilities to sustain its market position amidst increasing competition [8][9]