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假期新开店面超10家!北京“双枢纽”机场消费旺
转自:北京日报客户端 而在首都机场3号航站楼的京韵文化浮岛内,一场由尹三豆汁门店举办的"豆汁挑战赛"正在上演,国内 外游客纷纷前来"应战"。"喝下口的时候又臭又酸,回味起来还真有点香中带甜。"来自黑龙江的邓女士 乐呵呵地说。据了解,首都机场还推出了中秋主题消费活动,首次引入3款故宫联名月饼,成为今年月 饼新品中的一大亮点。 据北京海关预测,国庆中秋长假期间预计约有2790架次航班、57.3万人次,从首都机场、大兴机场口岸 出入境,主要目的地包括中国香港、中国澳门、新加坡、泰国等旅游城市。为了让旅客"吃得安心""飞 得放心",各机场海关开展了专项口岸卫生监督工作,严防不合格食品流入口岸商圈,截至目前,食品 抽样检测结果全部合格。 在大兴机场D指廊,绿色的"紫光园奶皮子酸奶站"标识很是显眼,不大的门店前足足排了20余人的长 队,大多顾客都要买上四五袋酸奶提上飞机。"我们这家门店刚开一个多月,没想到这么受大家欢 迎。"紫光园大区区域总监米朋洋告诉记者,门店从10点营业到晚上7点左右,几乎每个时段都需要排队 5至10分钟,"假期里,我们平均每天能卖出8000杯左右的奶皮子酸奶。" 同是北京老字号的稻香村门店里也十分热 ...
从草原到舌尖:京东七鲜匠心打造奶皮子酸奶蛋糕 解锁下午茶新潮流
Zhong Jin Zai Xian· 2025-09-15 07:35
近日,京东七鲜重磅推出创新力作——奶皮子酸奶蛋糕,这款新品与平台长期热销的奶皮子酸奶堪称绝 配,共同组成"草原奶香黄金CP",为追求健康饮食与极致美味体验的消费者,精心奉上一场源自内蒙 古大草原的美食盛宴。此次新品的推出,精准捕捉当下消费者对于健康与美味兼具的需求,充分彰显了 京东七鲜在传统美食创新领域的卓越能力。 与之搭配的京东七鲜奶皮子酸奶同样表现出色。这款酸奶主打配料干净、更少添加,开盖即食,售价仅 7.9元/盒,自上市以来便持续获得消费者的青睐。它源自内蒙古北纬40°黄金奶源带,生牛乳添加量 ≥92%,特别添加双重益生菌,口感绵密细腻,奶香浓郁。而且,京东七鲜还提供最快30分钟送达服 务,让美味无需久等。目前,这款酸奶已收获5万多条用户好评,成为京东七鲜回购率极高的口碑单 品。 京东七鲜相关负责人表示:"奶皮子酸奶与蛋糕是我们基于消费者对健康、美味双重要求而精心研发的 新品。我们坚持产地直采,严控原料品质,同时不断创新工艺,希望为消费者带来更多兼具传统风味与 现代健康理念的美食选择。未来,我们还将继续努力,打造更多消费者喜爱的'又好又便宜的'商品。" 该产品严选内蒙古传统奶皮子、香酥炒米作为核心原料, ...
京菜异地游客到店消费订单同比增长43%
Bei Jing Shang Bao· 2025-09-12 13:11
美团数据显示,异地消费者对北京菜的偏好尤其显著,游客们愿意为一口正宗地道的北京味道,支付超18%的溢价;京菜的异地游客到店消费订单同比增长 了43%。从线上菜品销量监测数据来看,北京市今年以来通过线上平台销售渠道售出的奶皮子酸奶产品超过1000万杯。北京的代表产品,北京烤鸭仅通过线 上渠道售出的订单量超1500万单,约合800万只鸭子。 活动现场发布了"2025中国京菜畅销菜品TOP10",包括北京挂炉烤鸭、北京焖炉烤鸭、北京涮羊肉、奶皮子酸奶、炙子烤肉、鱼头泡饼、醋溜木须、北京炸 酱面、虾仁炒疙瘩、豆汁儿等经典菜品、面点小吃悉数上榜。同期,活动还发布了第二批"首都市场地理标志食材餐饮示范单位名录"。四季民福、汇贤府、 胜利玉林、金丰餐饮、老门框餐饮、粤京熹、紫兴园、嘉和一品、飞天大厦、兵团大厦、山西大厦等企业登上名录。 据了解,本次活动由市商务局、东城区政府指导,北京烹饪协会主办,美团、北京隆福寺协办,燕京啤酒集团等单位支持。第九届中国京菜美食文化节作为 2025北京国际美食荟的重要内容,是建设国际美食之都的保留项目,于2017年创办。 北京商报讯(记者 张天元)9月12日,以"中国京菜、京彩无界"为主题的 ...
服贸会平谷展区每日发放800枚“桃醉平谷”文创冰箱贴
Xin Jing Bao· 2025-09-10 12:13
Group 1 - The 2025 Service Trade Fair is showcasing the "Peach Blossom Source of the Capital" theme in the Pinggu exhibition area, highlighting the integration of culture, commerce, and tourism [1] - The exhibition features four functional zones: exhibition and sales, tourism experience, intangible cultural heritage performances, and investment promotion, aimed at presenting Pinggu's urban image and its deep integration with cultural and commercial tourism [1] - The exhibition is divided into four segments: Enjoy Pinggu, Leisure Pinggu, Active Pinggu, and Smart Pinggu, showcasing ten consumption scenarios, ten leisure scenarios, ten sports scenarios, and ten educational scenarios respectively [2] Group 2 - The Enjoy Pinggu segment focuses on the integration of agriculture and tourism, featuring attractions like Agricultural Disneyland and flower gardens, allowing visitors to experience the charm of rural life and modern trends [2] - The Leisure Pinggu segment emphasizes the integration of cultural tourism and forest tourism, promoting high-quality rural leisure experiences and showcasing scenic spots like Jin Hai Lake and Yaji Mountain [2] - The Active Pinggu segment promotes the concept of "traveling with sports events," featuring various sports activities such as aviation sports and triathlons, encouraging visitors to enjoy the excitement of outdoor adventures [2] - The Smart Pinggu segment integrates education, technology, and tourism, showcasing educational experiences and cultural heritage through various interactive scenarios [2] Group 3 - The event includes various unique activities, such as performances that blend traditional crafts like paper-cutting with modern aesthetics, showcasing Pinggu's rich historical culture [3] - Pinggu district is promoting its food safety initiatives by displaying products from the capital's shared central kitchen, contributing to Beijing's goal of becoming a leading food safety city [3] - To enhance audience engagement, the exhibition distributes 800 themed creative refrigerator magnets daily, encouraging participation in related activities [3]
紫光园开出首家酸奶零售店!人均20+,主卖面包、炒货……
东京烘焙职业人· 2025-08-28 08:33
Core Viewpoint - The article discusses the strategic expansion of Ziguangyuan into the retail sector with the launch of its first yogurt retail store, "Nai Pi Zi Yogurt Station," aiming to diversify its product offerings and explore new growth opportunities in the competitive food and beverage market [4][10][29]. Group 1: Store Launch and Concept - Ziguangyuan has opened a yogurt retail store named "Nai Pi Zi Yogurt Station" in the core commercial area of Qinghe, Haidian District, with a store size of less than 50 square meters [11][12]. - The store focuses on a takeaway model, featuring a green and minimalist theme, and emphasizes "Halal" and "freshly baked" products [13][14]. - The product range includes yogurt, Chinese dim sum, Western pastries, snacks, and drinks, with the signature product being the yogurt available in three flavors: jasmine, matcha, and original, priced at 8 yuan per cup [22][24]. Group 2: Pricing and Market Positioning - The average consumer spending at the yogurt station is around 20-30 yuan, with competitive pricing for various products, such as 4.5 yuan for pastries and 39.95 yuan for marinated beef [24][26]. - The store aims to provide high value for money, with promotional offers like "buy five, get one free" for yogurt [25]. Group 3: Strategic Intent and Market Expansion - Ziguangyuan's move into the yogurt retail space is part of a broader strategy to find new growth curves and expand market boundaries, especially in light of the increasing demand for yogurt products [29][30]. - The company is also exploring new sales channels, such as pop-up stalls near subway stations, to enhance brand visibility and reach more consumers [35][36]. - The strategy emphasizes differentiation by leveraging the popularity of its yogurt product while integrating it with other food categories to create a unique product offering [39][40]. Group 4: Operational Strategy and Risk Management - Ziguangyuan adopts a cautious approach to expansion, focusing on familiar product categories that have a broad customer base, such as snacks and pastries, to attract existing customers [43][44]. - The new store model follows a "small but refined" operational strategy, which allows for quick replication and lower operational costs, thereby reducing risks associated with new ventures [44][45]. - The company aims to establish a strong brand recognition around its yogurt product while maintaining a diverse product lineup to cater to various consumer preferences [41][42].
独立开店配烘焙 紫光园开讲“酸奶+”新故事
Bei Jing Shang Bao· 2025-08-26 16:24
Core Insights - The company, Ziguangyuan, is expanding its product offerings beyond its popular Nai Pi Zi yogurt by launching a new store concept that combines yogurt with freshly baked goods and halal snacks [1][3][6] - The new store format aims to leverage the success of Nai Pi Zi yogurt, which has gained significant traction in the market, to attract a broader customer base [4][7] Product and Store Concept - The new Ziguangyuan Nai Pi Zi yogurt station features a clear product layout, including sections for nuts, baked goods, and the signature yogurt, maintaining a compact size of approximately 20-30 square meters without a dining area [3][6] - The pricing strategy remains affordable, with items like croissants priced at 3.5 yuan and various pastries at 4.5 yuan each, appealing to cost-conscious consumers [3][6] Market Performance - Since the beginning of the year, the daily sales of Nai Pi Zi yogurt have reached up to 300,000 cups, with some popular locations selling 20,000 cups in a single day [4] - The yogurt has become a trending item in the food and beverage industry, generating significant online engagement, with related topics on social media platforms amassing millions of views [6][8] Strategic Development - The introduction of the new store format is part of Ziguangyuan's strategy to diversify its product line and adapt to changing market demands, moving beyond reliance on a single best-selling product [7][9] - The company aims to enhance its competitive edge by creating a unique product mix that caters to various consumer preferences, thereby increasing customer frequency and average spending [7][8] Competitive Landscape - The success of Nai Pi Zi yogurt has attracted numerous competitors, leading to a crowded market for yogurt products, which poses challenges for Ziguangyuan's new offerings [8][9] - The company is aware of the need to establish strong product differentiation and enhance operational capabilities to sustain its market position amidst increasing competition [8][9]
开独立酸奶站、搭配现烤面包 紫光园升级“爆款”
Bei Jing Shang Bao· 2025-08-26 11:29
Core Insights - The company is expanding its product offerings based on the success of its popular "Nai Pi Zi" yogurt, with a new store format that combines freshly baked goods and halal snacks [1][5][7] - The new store, located in Qinghe Wanxianghui, features a clear branding strategy and a compact design, maintaining a focus on affordability [3][4] - The "Nai Pi Zi" yogurt has gained significant traction, with daily sales reaching up to 300,000 cups and some stores selling 20,000 cups in a single day [4][6] Product and Store Format - The new store offers a variety of products, including signature "Nai Pi Zi" yogurt, baked goods like bagels and egg tarts, and snacks such as caramel seeds and pistachios, with prices remaining low [4][6] - The store design emphasizes a small and beautiful concept, with an area of approximately 20-30 square meters and no dining area [3][4] Market Strategy and Competition - The company aims to leverage the popularity of "Nai Pi Zi" yogurt to attract more consumers and diversify its product matrix, addressing the challenges of market competition and product homogeneity [7][8] - The yogurt has become a trending item in the restaurant industry, prompting other brands to launch similar products, with some experiencing over 50% month-on-month sales growth [6][8] Future Plans and Challenges - The company plans to integrate cultural elements into its offerings, collaborating with local attractions to enhance brand visibility and sales [8][9] - Despite the potential for growth, the company faces challenges in maintaining competitive advantages in a crowded market, particularly in the baked goods and halal food sectors [8][9]
天润乳业2025年上半年扣非净利增141% 线上自营+鲜奶订阅多举措夯实业绩增速
Core Viewpoint - Tianrun Dairy reported a revenue of 1.395 billion yuan for the first half of 2025, with a net profit attributable to shareholders of -21.86 million yuan, impacted by cattle impairment, while the net profit excluding non-recurring gains increased by 141.32% year-on-year to 57.79 million yuan [1] Group 1: Financial Performance - The company achieved a dairy product sales volume of 162,300 tons, representing an 8.89% year-on-year growth, indicating strong market resilience despite intense competition and cattle culling pressures [3] - The total number of cattle decreased from approximately 64,800 heads at the end of 2024 to 54,400 heads, effectively reducing raw milk surplus and powder loss [3] Group 2: Market Strategy - In response to market pressures, the company established an e-commerce subsidiary to focus on self-operated online retail, integrating traditional e-commerce, live streaming, and community marketing to directly reach consumers [1] - The company has begun home delivery subscription services for pasteurized fresh milk in Urumqi to meet diverse consumer needs [2] Group 3: Product Innovation and Marketing - The company has developed over 60 new products, including zero-additive yogurt and fresh milk tea, with eight new products successfully launched, receiving positive market feedback [2] - Tianrun Dairy is actively engaging in social responsibility initiatives, sponsoring large events and providing customized dairy products to support deep-sea exploration [2]
凉皮摊干翻麦当劳,酸奶店逼疯喜茶,3个“野路子”横扫餐饮圈
3 6 Ke· 2025-08-21 00:34
Group 1 - The article discusses the contrasting performance of various restaurant brands in a competitive market, highlighting how some succeed through innovative strategies while others struggle [1][40] - KFC has adapted by launching smaller, specialized fried chicken stores focusing on Chinese and Korean styles, aiming to capture new customer segments and increase operational efficiency [5][7][8] - The Chinese fried chicken market is projected to grow from 300 billion yuan in 2019 to 479.6 billion yuan by 2024, despite a slowdown in the Western fried chicken segment due to intense competition and rising costs [1][2] Group 2 - Wei's Liangpi, a local fast-food leader, faces saturation in its home market, leading to a decline in single-store revenue growth from 18% in 2019 to 5% in 2023 [11][13] - The brand has launched a sub-brand, Wei Si Li, to explore new growth avenues by leveraging its supply chain capabilities and expanding into the hamburger market [14][18] - Wei Si Li has successfully opened 40 stores nationwide, with a strong focus on high-density coverage in its home region and a cautious expansion strategy in new markets [18][21] Group 3 - Ziguangyuan, a traditional brand, has revitalized its image by transforming its signature product, milk skin yogurt, into a retail sensation, achieving sales of 30 million cups in a year [30][32] - The brand has adopted a multi-channel strategy, including standalone yogurt shops and partnerships with retail platforms, to enhance its market presence [35][38] - Ziguangyuan's approach illustrates how traditional brands can modernize by leveraging their heritage while appealing to contemporary consumer preferences [39][40]
19.9元「公务员同款盒饭」,把打工人馋迷糊了
36氪· 2025-08-13 00:25
Core Viewpoint - The article discusses the rise of "institutional canteens" in Beijing, which have become popular dining spots for the public, offering affordable and home-style meals that attract a younger demographic [8][27][34]. Group 1: Popularity and Features of Institutional Canteens - Institutional canteens, such as those at the Meteorological Bureau and health departments, have opened to the public, transforming into "internet-famous" restaurants due to their home-cooked meals and affordable prices [8][34]. - Meals at these canteens are generally priced between 10 to 30 yuan, significantly lower than many social dining options, with some offering self-service pricing as low as 3.5 yuan per 100 grams [8][26]. - The canteens provide a variety of dishes, including traditional Chinese meals and international cuisine, ensuring a balanced diet with unlimited staples like dumplings and buns [8][31]. Group 2: Competitive Advantage and Market Impact - The opening of these canteens poses a challenge to surrounding social dining establishments, which often have higher operational costs and struggle with fierce competition for prime locations [36][38]. - Institutional canteens benefit from lower costs due to their unique positioning and trust from the public, making them attractive dining options in urban centers [35][41]. - Many canteens are adapting by enhancing their offerings and customer experience, such as improving breakfast options and increasing portion sizes, which further increases their appeal [39][41]. Group 3: Consumer Preferences and Trends - Consumers are increasingly drawn to the health-conscious and home-style meals offered by institutional canteens, seeking alternatives to high-calorie takeout options [31][32]. - The canteens emphasize food safety and quality, with many dishes prepared fresh and a focus on traditional flavors, creating a comforting dining atmosphere [31][32]. - The trend indicates a shift in consumer behavior, where the demand for affordable, high-quality meals is rising, leading to a potential reevaluation of dining strategies in the restaurant industry [42].