继奶皮子酸奶之后，奶皮子糖葫芦近期走红，一度登上社交媒体热搜。在北京、上海、杭州、南京等地，奶皮子糖葫芦掀起排队热潮，部分产品售价突破45 元，甚至有黄牛加价140元跑腿代购。奶皮子糖葫芦也被网友冠以"天价网红"称号。 伴随奶皮子糖葫芦热销，作为重要原料的奶皮子也出现涨价和断货现象。有生产厂家告诉新京报记者，11月份以来，有不少外地商家涌进内蒙古大量采购奶 皮子，导致奶皮子"一天一个价"。一张100g重的奶皮子，采购价从原来的8元/张最高涨至18元/张，零售价也从过去的16元-18元/张涨到目前的30元/张。可即 便厂家加班加点生产，奶皮子仍然供不应求，从厂家到批发商再到零售终端都已出现供应紧张乃至断货现象。 在业内看来，奶皮子酸奶、奶皮子拿铁、奶皮子糖葫芦等创新产品走红，对奶皮子产业发展具有巨大带动作用。奶皮子价格暴涨与需求快速增长有关，但也 要看到奶皮子生产企业目前以手工作坊为主，加工方式较为传统，生产效率不高，卫生条件和产品品质均有提升空间。长远来看，奶皮子产业想要健康发 展，关键在于降本增效、提质控品。 奶皮子糖葫芦。 受访者供图 "天价网红"诞生 外卖平台信息显示，当前一串奶皮子糖葫芦的售价普遍在2 ...

Core Insights - The emergence of "奶皮子" (milk skin) as a trendy food item has led to a surge in its popularity, particularly in combination with traditional snacks like sugar-coated hawthorn [2][4][5] - The price of "奶皮子" has skyrocketed, with reports of prices increasing from 10 yuan to 42 yuan per piece within a week, reflecting high demand and limited supply [5][7][22] - Various brands are rapidly incorporating "奶皮子" into their product lines, including beverages and desserts, indicating a broader trend of leveraging regional specialties for urban consumer markets [9][27][29] Market Trends - The "奶皮子" phenomenon has transformed into a widespread trend across delivery and social media platforms, with numerous products featuring this ingredient [7][9] - The rapid rise in popularity has led to a supply shortage, with manufacturers struggling to meet demand despite price increases of 30% to 50% [22][23] - The trend is reminiscent of previous food fads, where a single item becomes a base for various culinary innovations, showcasing the cyclical nature of food trends in urban markets [29][31] Consumer Behavior - Consumers are experiencing mixed reactions to "奶皮子," with some enjoying its rich flavor while others find it overwhelming, highlighting the diverse preferences within the market [21][14] - The confusion surrounding the authenticity of "奶皮子" products has emerged, as many items marketed as "奶皮子" do not adhere to traditional definitions, leading to dissatisfaction among consumers from its native regions [16][21] - The trend has sparked a cultural curiosity among urban consumers, who are increasingly interested in regional delicacies, further driving the demand for "奶皮子" products [25][32]

Core Viewpoint - The article highlights the rapid rise of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) as a trending dessert in China, driven by its unique flavor and visual appeal, leading to significant consumer demand and market opportunities [6][11][25]. Group 1: Product Popularity - "Nai Pi Zi Tang Hu Lu" has become a top trending product, with social media buzz generating over 600 million views on platforms like Douyin [7][11]. - The product's price has surged, with offline sales reaching 48 yuan per skewer and online prices being speculated at 99 yuan, indicating high demand despite the elevated cost [11][14]. - Long queues at stores across cities like Shanghai and Nanjing reflect the product's popularity, with some consumers waiting up to 70 minutes to purchase [9][10]. Group 2: Product Innovation - The product features two key upgrades: a layer of milk skin made from fresh milk that enhances flavor and texture, and the introduction of various innovative fillings beyond traditional hawthorn [15][18]. - The combination of flavors and textures creates a multi-layered taste experience, appealing to consumers' desire for both taste and aesthetics [19][20]. - The visual appeal of the product, with vibrant colors and creative shapes, enhances its marketability as a "photo-worthy" item [23][24]. Group 3: Market Expansion - The success of "Nai Pi Zi Tang Hu Lu" has prompted other food and beverage brands to explore "Nai Pi Zi" as a core element in their product lines, leading to a diverse range of offerings [25][26]. - Tea brands have successfully integrated milk skin into their products, resulting in significant sales increases, such as a 60% rise in sales for a new product combining milk skin and hawthorn [26][29]. - The baking sector is also innovating with milk skin, creating products like milk skin cakes and rolls that cater to consumer preferences for unique flavors and textures [34][36]. Group 4: Underlying Factors for Success - The article attributes the rise of milk skin products to low innovation costs and a well-established supply chain, making it easier for brands to experiment with new offerings [55][56]. - The unique taste and clean ingredient profile of milk skin resonate with consumers seeking natural and additive-free products, enhancing its appeal [65][66]. - The versatility of milk skin allows for various consumption methods, from direct eating to incorporation in drinks and desserts, contributing to its popularity [67][68]. Group 5: Challenges Ahead - The lack of standardized definitions for "Nai Pi Zi" poses challenges for industry-wide consistency and scalability [76][78]. - High production costs, with approximately 3 kilograms of milk needed to produce 1 kilogram of milk skin, limit widespread adoption [79][80]. - The high-fat content of milk skin may conflict with current health trends, and the reliance on novelty may hinder long-term consumer loyalty [82][83]. Conclusion - The "Nai Pi Zi" phenomenon illustrates the potential for local ingredients to drive market trends, suggesting a replicable model for future product innovations in the food industry [88][89].

Core Viewpoint - The article discusses the phenomenon of "milk skin candied hawthorn," which has gained immense popularity both online and offline, leading to long queues and skyrocketing prices for this traditional snack [4][10]. Group 1: Product Popularity - The milk skin candied hawthorn has become a viral sensation, with consumers waiting in line for over two hours to purchase it, and prices being inflated by resellers [6][9]. - In Shanghai, the online price for this product reached 98 yuan per stick, while the offline price was 49 yuan, reflecting the high demand and limited supply [9]. - The product's popularity has led to significant online engagement, with discussions on platforms like Douyin and Xiaohongshu reaching millions of views [9]. Group 2: Market Dynamics - The rise of milk skin candied hawthorn is attributed to its innovative twist on a traditional snack, combining familiar flavors with a new texture that appeals to consumers [11][13]. - The product has successfully tapped into the emotional value for consumers, transforming a simple snack into a social and experiential item that enhances identity and social capital [13]. - Despite its current popularity, there are concerns about the sustainability of this trend, as consumer feedback indicates mixed feelings about the product's taste and value [14]. Group 3: Industry Insights - The success of milk skin candied hawthorn highlights the importance of understanding consumer preferences for emotional value and the need for businesses to convert fleeting trends into lasting customer loyalty [14]. - The article suggests that future market hits will depend on the ability to maintain product quality and encourage repeat purchases, rather than relying solely on viral marketing [14].

Core Insights - The article highlights the innovative approach of Jule Huifeng Youmu Dairy in Heilongjiang, leveraging "technology ranch + all-domain e-commerce" to enhance its market presence during the "Double Eleven" shopping festival [1] Group 1: Technological Advancements - Jule Huifeng Youmu Dairy has transformed traditional farming practices by implementing advanced technologies, such as "0-bacteria mattresses" for cows, personalized health records, and real-time data uploads to a cloud database [3] - The dairy farm is located in a prime milk-producing area, utilizing a feeding strategy that quadruples industry standards, resulting in superior milk quality that exceeds EU standards [3] Group 2: E-commerce Strategy - The company has shifted from a traditional offline market focus to a comprehensive online strategy, establishing a presence on major e-commerce platforms like Tmall, Taobao, and JD, as well as content-driven platforms like Douyin and Xiaohongshu [4] - This transition has allowed the company to create a multi-layered online sales network, enhancing brand transparency and consumer trust through live streaming and real-time product demonstrations [4] Group 3: Product Innovation - Jule Huifeng Youmu Dairy has successfully launched innovative products, such as the "fresh fruit + chewy oatmeal" yogurt, which has consistently ranked among the top sellers on major e-commerce platforms [5] - The company has also developed a range of differentiated products targeting specific consumer segments, achieving high sales volumes during major shopping events like "Double Eleven" and "618" [5] Group 4: Economic Impact - Under the guidance of the Zhaoyuan E-commerce Network Service Center, local enterprises like Jule Huifeng Youmu Dairy are capitalizing on digital trends to stimulate regional economic growth [6] - The center aims to explore effective paths for e-commerce to empower the real economy, thereby driving high-quality development in the region [6]

Core Insights - The popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has surged, with prices reaching up to 40 yuan per skewer and long queues forming in cities like Jinan and Shanghai [1][5]. Product Details - Various types of Nai Pi Zi Tang Hu Lu are being sold at prices ranging from 22.5 to 35.6 yuan, with specific examples including "Shan Zha Bing Nai Pi Zi Tang Hu Lu" at 22.5 yuan and "Minin Nai Pi Zi Bo Luo Mi Strawberries Tang Hu Lu" at 35.6 yuan [2][4]. - The product has been available for about 10 days, with certain flavors like strawberry and green grape selling particularly well [4]. Market Trends - The demand for Nai Pi Zi Tang Hu Lu has led to significant increases in sales, with a reported 109% month-on-month growth in orders for this product category on delivery platforms [10]. - The trend has also resulted in long waiting times for customers, with reports of queues extending up to 3 hours [4][11]. Supply Chain Impact - The surge in demand has caused supply shortages for Nai Pi Zi, with manufacturers struggling to keep up. For instance, one factory reported that they could only produce over 10,000 pieces per day under a three-shift system [11]. - The production of Nai Pi Zi has shifted to meet the new demand, with manufacturers adapting their operations to produce both square and round forms of the product [11]. Consumer Behavior - The rise of Nai Pi Zi Tang Hu Lu reflects a trend where traditional snacks are combined with trendy elements, appealing to consumers' desire for familiar yet novel experiences [14]. - The product's visual appeal and social media-friendly nature have made it a popular choice among younger consumers, contributing to its viral success [14]. Industry Insights - Experts suggest that the success of Nai Pi Zi Tang Hu Lu is indicative of a broader trend in the new consumption era, where consumer demand for innovative and diverse flavors is on the rise [14][15]. - The rapid popularity of such products poses risks of market saturation and competition, emphasizing the need for continuous innovation and quality maintenance to sustain interest [14][15].

Core Insights - The popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has surged this winter, becoming a trending winter snack across China, with long queues and high prices reported in major cities like Beijing and Shanghai [1][3][4] - The combination of milk skin and candied hawthorn, which originated in Baotou, Inner Mongolia, has led to a significant increase in prices, with some varieties costing three to four times more than traditional candied hawthorn [3][8][10] Market Trends - The hashtag "Nai Pi Zi Tang Hu Lu" has garnered 220 million views on Xiaohongshu and 840 million views on Douyin, indicating strong social media engagement and consumer interest [3] - The price of Nai Pi Zi Tang Hu Lu varies significantly, with basic varieties priced between 15-30 yuan, while premium options can exceed 40 yuan, reflecting a substantial markup due to the inclusion of milk skin [8][10] Supply Chain Dynamics - There is a reported shortage of milk skin, which is primarily handmade and labor-intensive to produce, leading to supply constraints and increased prices from 10 yuan to 19 yuan per piece [12][13] - Many businesses, including snack shops and instant retail platforms, are capitalizing on the trend by introducing their own versions of Nai Pi Zi Tang Hu Lu, indicating a competitive market landscape [15][19] Industry Implications - The dairy industry has seen a decline in overall consumption, with major brands like Yili and Mengniu reporting revenue drops, suggesting that while Nai Pi Zi Tang Hu Lu is a trend, it may not provide long-term growth for dairy companies [20] - Experts suggest that while the product is currently popular, it may not lead to sustainable innovation within the dairy sector due to low profit margins and lack of differentiation in production methods [19][20]

Core Viewpoint - The rise of the "milk skin candy hawthorn" trend has transformed a traditional street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][32]. Group 1: Market Trends - The "milk skin candy hawthorn" combines traditional hawthorn with innovative milk skin, appealing to the "check-in DNA" of young consumers [7][8]. - The popularity of this snack has led to long queues, with some consumers waiting over two hours to purchase it [10][17]. - Prices for this trendy snack have surged, with typical prices ranging from 20-30 yuan, and reaching up to 98 yuan in major cities like Shanghai and Shenzhen [24]. Group 2: Supply Chain and Pricing - The price of milk skin has experienced significant fluctuations, doubling from around 10 yuan to 20 yuan within a week due to high demand [32]. - Many companies are struggling to meet the supply, with reports of milk skin being sold out shortly after being made available [21]. - The stock prices of related companies, such as San Yuan and Zhuang Yuan, have surged, with some stocks hitting the daily limit [33]. Group 3: Company Performance - Despite the short-term stock price increases, the long-term fundamentals of several companies remain concerning, with many reporting revenue declines [33]. - For instance, Yili's revenue grew only 1.17% in the first three quarters, while other companies like San Yuan and Tianrun Dairy reported significant revenue drops [34]. - San Yuan's revenue decreased by over 10%, and the company has seen a substantial reduction in its distributor network [36]. Group 4: Health Concerns - The surge in popularity of milk skin candy hawthorn has led to health concerns among consumers, with reports of excessive sugar intake causing skin issues [41][42]. - Experts suggest moderation in consumption, especially for those with health conditions, highlighting the need for a balanced approach to trendy foods [42].

Core Viewpoint - The article discusses the rise of the "milk skin candy hawthorn" as a trending food item, which has transformed from a street snack into a social currency among young people, significantly impacting the stock prices of related companies [2][39]. Group 1: Trend and Popularity - The combination of traditional hawthorn candy with milk skin has created a unique product that resonates with the "check-in DNA" of young consumers, making it a must-try item on social media [8][9]. - The popularity has led to long queues at vendors, with some customers waiting up to two hours to purchase the product, indicating a strong demand [10][20]. - The price of milk skin candy has surged, with normal prices ranging from 20-30 yuan, and in major cities like Shanghai and Shenzhen, prices can reach up to 98 yuan per stick [28][31]. Group 2: Market Impact and Stock Performance - The price of milk skin has seen significant fluctuations, doubling from around 10 yuan to 20 yuan within a week, leading to supply shortages [37][38]. - Several listed companies related to dairy products, such as San Yuan and Zhuang Yuan, have seen their stock prices rise sharply, with some stocks hitting the limit up [39]. - Despite the short-term stock price increases, the long-term fundamentals of these companies remain a concern, as many have reported declining revenues [40][41]. Group 3: Financial Performance of Companies - For instance, Yili's revenue growth was only 1.17% in the first three quarters of the year, while other companies like San Yuan and Tianrun Dairy reported revenue declines of over 10% [41][42]. - San Yuan has faced significant challenges, with a 10% drop in revenue and a substantial reduction in the number of distributors, indicating operational difficulties [43][42]. - Tianrun Dairy also reported a nearly 4% revenue decline, attributed to challenges in expanding into new markets and increased competition [44][42]. Group 4: Health Concerns and Consumer Behavior - The article highlights emerging health concerns among consumers, with reports of adverse effects from excessive sugar intake associated with the milk skin candy [49][51]. - Medical professionals have noted that while moderate consumption may be acceptable, overindulgence can lead to health issues, emphasizing the need for consumer awareness [52][51]. - The phenomenon reflects a broader trend of consumer enthusiasm that may overlook potential health risks in pursuit of trendy food items [49].

Core Insights - The recent surge in popularity of "Nai Pi Zi Tang Hu Lu" (milk skin candied hawthorn) has led to significant price increases, with some locations selling for as high as 98 yuan per skewer, and long queues forming for purchases [2][6][16] - The product has become a social media sensation, with discussions and posts about it gaining millions of views across platforms like Douyin and Xiaohongshu [14][20] - The rapid rise in demand has resulted in supply shortages, with suppliers struggling to keep up with the unexpected surge in sales [16][22] Market Dynamics - Various retailers, including Hema and Xueji Fried Goods, have quickly introduced their versions of Nai Pi Zi Tang Hu Lu, indicating a strong market response to the trend [6][22] - The product's appeal is attributed to its unique combination of traditional ingredients and modern presentation, which resonates with consumer preferences for rich flavors and visually appealing food [24][33] - The trend has sparked a debate among consumers regarding the taste, with opinions divided between those who enjoy the product and those who find it overly sweet or unappetizing [18][20] Consumer Behavior - The product has been described as a "social currency," with its popularity driving consumers to share their experiences online, further fueling its demand [14][33] - The rapid price increases have drawn comparisons to stock market behavior, with some consumers expressing frustration over the volatility [17][20] - Despite the mixed reviews, the overall sentiment indicates that Nai Pi Zi Tang Hu Lu has established itself as a significant trend in the food market [20][34] Industry Outlook - Analysts suggest that while the current demand for Nai Pi Zi Tang Hu Lu is high, the underlying market for fruit and nut snacks is relatively small, posing challenges for long-term sustainability [34][36] - The product's success may be short-lived, as it is categorized within a niche market with low user retention and a weak market foundation [34][36] - The potential for Nai Pi Zi Tang Hu Lu to evolve into a long-term staple in the snack industry remains uncertain, with industry experts advising caution for new entrants [34][36]