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Core Insights - The article emphasizes the importance of humility and connection to reality in creative work, particularly in the film and television industry, to resonate with audiences [1][5] - It highlights the critical role of a strong script as the foundation of any successful production, advocating for a "script-centered" approach [1][3] Group 1: Script and Storytelling - A good script must be deeply rooted in real-life experiences and relatable values, avoiding superficial portrayals of life [2][4] - The concept of "hooks" in storytelling is essential; a compelling narrative should keep the audience guessing and engaged [2][3] Group 2: Direction and Production - The director's role is crucial in balancing emotional intensity and allowing actors creative freedom, which can enhance the overall performance [3][4] - Producers should focus on long-term value and quality over short-term trends, ensuring that the content resonates with genuine audience interests [4][5] Group 3: Audience Engagement - Understanding audience preferences is vital; creators should avoid repetitive themes and instead explore "blue ocean" opportunities that fulfill unmet viewer desires [4][5] - Casting decisions should prioritize suitability for the role over mere popularity, as audiences are increasingly resistant to forced star power [4][5] Group 4: Resource Allocation - Investment in quality production elements, such as script development and practical effects, is essential for enhancing the final product's quality [5] - A supportive creative environment, bolstered by policies like the "21 regulations" from the broadcasting authority, can foster better storytelling and production practices [5]