Core Viewpoint - The emergence of the self-media era has led to the diminishing influence of traditional media's "filter," exposing the problematic "dad-like" remarks from older entrepreneurs, which have become high-risk public relations operations [1][12][18]. Group 1: Definition and Characteristics of "Dad-like" Remarks - "Dad-like" remarks originally referred to condescending teaching behaviors by older males, but now encompass a broader context, including family education and workplace communication [2]. - These remarks typically exhibit four characteristics: self-appointment as authority, lack of listening, directive tone, and emotional manipulation [2]. Group 2: Examples of "Dad-like" Remarks from Traditional Entrepreneurs - Recent examples include comments from Bai Guo Yuan's owner and Aikang Guobin's CEO, which have sparked public backlash and gone viral on social media [1][3]. - Notable figures like Dong Mingzhu from Gree and Yu Minhong from New Oriental have also faced criticism for similar remarks [3]. Group 3: Impact of "Dad-like" Remarks on Companies - Bai Guo Yuan reported a revenue decline of 9.8% year-on-year, with a pre-tax loss of 391 million yuan, marking its first net loss in five years [17]. - The negative sentiment surrounding Bai Guo Yuan's remarks led to a significant drop in customer traffic and complaints about high prices [16][17]. Group 4: Comparison with New Entrepreneurs - New entrepreneurs, such as those from Huawei and Xiaomi, tend to avoid "dad-like" remarks and instead engage in more relatable and respectful communication with consumers [10][11]. - For instance, Xiaomi's launch event for the SU7 saw a significantly lower negative sentiment compared to traditional entrepreneurs, indicating a shift in communication strategy [10]. Group 5: Consumer Reactions and Market Trends - A study indicated that 73% of users aged 18-30 have refused to purchase from brands due to inappropriate remarks from entrepreneurs, with an average decline in brand favorability of 34 percentage points in "dad-like" contexts [14]. - The case of "ice cream assassin" Zhong Xuegao illustrates the severe consequences of "dad-like" remarks, leading to a 57.4% drop in sales and eventual bankruptcy [14][15]. Group 6: The Future of Communication in Business - The self-media era demands a shift from "dad-like" communication to more respectful and equal dialogue with consumers, emphasizing the need for understanding and respect [19][20]. - Companies are encouraged to replace phrases like "educating consumers" with "co-creating with consumers" to foster better relationships [19].