Core Insights - Tmall's Double 11 event has seen significant growth in orders, particularly in the northwest regions of China, with a 30% year-on-year increase in order volume for participating merchants [1] - The transaction value in Xinjiang has surged by 55%, with certain categories like furniture and bathroom products experiencing over 200% growth in order volume [1] Group 1: Market Expansion - In April, Taobao expanded its free shipping offerings for large home goods in the northwest, with over 90% of the area benefiting from "delivery and installation" services [4] - The number of product categories eligible for free shipping has increased, with 130 new categories added, including lighting and children's furniture, leading to over 50% growth in transaction value for more than 30 categories in Xinjiang [4][5] Group 2: Logistics Improvements - Upgrades to the consolidation warehouse model and partnerships with logistics providers have improved delivery efficiency, reducing shipping times by 6 hours on average for the northwest regions and 10 hours for Xinjiang compared to previous events [4] - The logistics system in Xinjiang has been enhanced, with the introduction of new sorting equipment at the Zhongtong Urumqi Express Center, increasing daily operational capacity by approximately 20% [5] Group 3: Consumer Behavior Shift - The availability of free shipping for large home goods has shifted consumer purchasing trends in the northwest from low-priced small items to high-value large items, indicating a growing demand for such products [5] - The comprehensive logistics network established by Taobao and Tmall has significantly improved the online shopping experience for consumers in Xinjiang and surrounding areas, facilitating business growth for more merchants [5]