新疆地区表现尤为突出。大件家装商品交易额同比增长98%，订单量同比增长超100%，下单用户数增 长近80%。家具卫浴等包邮商家订单量同比增长超300%，32个商品类目成交单量翻倍，其中电脑椅、 电脑桌、茶几等商品成交单量同比增长500%以上。 大件商品在西部畅销，得益于物流供应链的系统性提升。近年来，淘宝天猫持续加强在西部地区的仓储 网络、干线运输及末端送装一体服务建设，显著改善了配送范围、时效与服务质量。通过集运仓模式， 商家物流成本进一步降低，推动了更多商家参与并实现增长。 年货节期间，通过集运时效持续升级，淘宝天猫集运服务时效对比去年同期缩短8小时，保障年货更快 送达。过去一年，淘宝大件家装集运仓已实现对甘肃、青海、宁夏、内蒙古、新疆的全域订单覆盖。自 大件家装包邮上线以来，西部五省区包邮商家单量同比增长59%，59个商品类目成交单量翻倍。从家居 小件到家装大件，消费映射区域网购活力。 西部地区包邮也为商家打开了新的增长通道：爱果乐官方旗舰店在新疆订单翻倍增长，九牧卫浴新疆订 单同比增长72%，实现增长爆发。林氏家居电商负责人表示，加入新疆包邮后，品牌订单同比翻倍，成 功开拓新市场，获得全新的生意增长机 ...

Core Insights - Tmall's Double 11 event has seen significant growth in orders, particularly in the northwest regions of China, with a 30% year-on-year increase in order volume for participating merchants [1] - The transaction value in Xinjiang has surged by 55%, with certain categories like furniture and bathroom products experiencing over 200% growth in order volume [1] Group 1: Market Expansion - In April, Taobao expanded its free shipping offerings for large home goods in the northwest, with over 90% of the area benefiting from "delivery and installation" services [4] - The number of product categories eligible for free shipping has increased, with 130 new categories added, including lighting and children's furniture, leading to over 50% growth in transaction value for more than 30 categories in Xinjiang [4][5] Group 2: Logistics Improvements - Upgrades to the consolidation warehouse model and partnerships with logistics providers have improved delivery efficiency, reducing shipping times by 6 hours on average for the northwest regions and 10 hours for Xinjiang compared to previous events [4] - The logistics system in Xinjiang has been enhanced, with the introduction of new sorting equipment at the Zhongtong Urumqi Express Center, increasing daily operational capacity by approximately 20% [5] Group 3: Consumer Behavior Shift - The availability of free shipping for large home goods has shifted consumer purchasing trends in the northwest from low-priced small items to high-value large items, indicating a growing demand for such products [5] - The comprehensive logistics network established by Taobao and Tmall has significantly improved the online shopping experience for consumers in Xinjiang and surrounding areas, facilitating business growth for more merchants [5]