物流策略

Search documents
跨境电商下半场,物流都在拼什么?
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-12 11:02
Core Insights - The cross-border e-commerce sector is experiencing significant changes due to tariff reductions and evolving competition dynamics, with a shift from growth to risk management and supply chain resilience [1][2][3] - The U.S. market remains a primary focus for Chinese cross-border sellers, despite uncertainties in tariff policies, as the market's size and consumer demand are compelling [2][5] - Logistics companies are under increased pressure to adapt to fluctuating tariffs and shipping costs, requiring them to enhance their responsiveness and resource management [3][4] Group 1: Market Dynamics - Cross-border e-commerce sellers are transitioning from a growth-oriented strategy to a focus on stable survival, transferring some risks to logistics providers [2][5] - The demand for reliable logistics services has increased, with sellers seeking comprehensive solutions that include shipping costs, tariffs, and compliance [2][3] - The logistics industry is undergoing consolidation, with smaller firms struggling to keep up with the rapid changes in market demands and geopolitical factors [4][6] Group 2: New Market Opportunities - Sellers are increasingly looking to diversify their market presence beyond the U.S., with new expansions into Europe and Latin America being prioritized [5][6] - Logistics providers are enhancing their networks and service capabilities in emerging markets to meet the growing demand from cross-border sellers [6][7] - The strategic value of overseas warehouses is rising, as they allow sellers to mitigate risks associated with tariff fluctuations and improve delivery speeds [8][9] Group 3: Logistics Strategies - Overseas warehouses are becoming more popular due to their ability to streamline customs processes and reduce delivery times, although they present operational challenges for sellers [8][10] - The coexistence of direct shipping and overseas warehouses is evident, with sellers choosing logistics models based on their specific needs and market conditions [9][10] - The logistics industry is seeing increased concentration, with successful companies needing to understand seller pain points and effectively allocate resources to build long-term trust [10]