Core Viewpoint - The article emphasizes the transformation of rural tourism in China from "extensive development" to "refined operation," highlighting the need for deeper integration of culture and tourism to enhance the uniqueness and quality of rural tourism offerings [1]. Group 1: Infrastructure Improvement - There are significant shortcomings in rural tourism infrastructure, including narrow roads, inadequate network coverage, and poor hygiene conditions in accommodations, which affect visitor experiences [2]. - A multi-faceted investment mechanism involving government leadership and social capital participation is recommended, with listed companies encouraged to invest in public service facilities at rural tourism sites [2]. - Companies can collaborate with local governments to enhance digital infrastructure, such as developing WeChat mini-programs for timely tourism information updates, and explore modern technologies like 5G and VR for immersive cultural tourism projects [2]. Group 2: Promotion of Cultural Tourism - The current rural tourism landscape suffers from a lack of differentiation, with many areas offering similar attractions, neglecting local cultural elements [3]. - Differentiation through cultural IP development is essential, as exemplified by the case of Yuanjia Village in Shaanxi, which focuses on local cuisine and cultural heritage [2]. Group 3: Development of the Tourism Industry Chain - The vitality of rural tourism lies in the deep integration of agriculture, culture, and tourism, with a focus on including local communities in the tourism value chain [3]. - A multi-dimensional evaluation system covering ecological protection, cultural preservation, and economic benefits is suggested at the policy level to guide rural tourism development [3]. - Companies are encouraged to leverage their operational management and brand marketing capabilities to lower the barriers for rural tourism entrepreneurship, while fostering partnerships with educational and research institutions for knowledge transfer and innovation [3].