Core Insights - In 2024, Heilongjiang Province is expected to receive 280 million tourists and generate tourism spending of 370.13 billion yuan, representing growth of 30.4% and 37.9% compared to 2019 respectively [1][2] Group 1: Tourism Development Initiatives - During the "14th Five-Year Plan" period, Heilongjiang Province has focused on developing特色文化旅游 (characteristic cultural tourism) and promoting sustainable all-season tourism [1] - The province has implemented high-quality development plans for the tourism industry, including ice and snow economy development plans and supportive policies, and has held the 7th Provincial Tourism Industry Development Conference [1] - The province has launched summer and winter tourism initiatives, forming a new pattern of "policy foundation, action breakthroughs, and project support" for all-season development [1] Group 2: Investment and Infrastructure - Over the "14th Five-Year Plan" period, Heilongjiang Province has aligned cultural and tourism projects with the "4567" modern industrial system, focusing on key areas such as ice and snow economy, tourism health, cultural entertainment, and creative design [1] - The province has constructed over 400 related industrial projects with a cumulative investment exceeding 35 billion yuan [1] - The province has implemented an A-level tourist attraction enhancement project, resulting in an increase in high-quality scenic spots, including one new 5A-level scenic area and 24 new 4A-level scenic areas [1] Group 3: Consumer Engagement and New Experiences - Heilongjiang Province has developed a comprehensive "ten-hundred-thousand" cultural tourism consumption matrix, focusing on the entire supply chain of "food, accommodation, transportation, travel, shopping, entertainment, and education" [2] - The province has introduced over 200 new business formats, including 波波笑剧场 (Bobo Laugh Theater) and 新东方文旅 (New Oriental Cultural Tourism), and has cultivated over 640 travel photography businesses [2] - New immersive experience spaces have been launched, including the Sun Island Giant Panda Pavilion and the Mohe Aurora Dome Cinema, with a total of 41 new immersive experience spaces created [2]

Core Viewpoint - The article emphasizes the transformation of rural tourism in China from "extensive development" to "refined operation," highlighting the need for deeper integration of culture and tourism to enhance the uniqueness and quality of rural tourism offerings [1]. Group 1: Infrastructure Improvement - There are significant shortcomings in rural tourism infrastructure, including narrow roads, inadequate network coverage, and poor hygiene conditions in accommodations, which affect visitor experiences [2]. - A multi-faceted investment mechanism involving government leadership and social capital participation is recommended, with listed companies encouraged to invest in public service facilities at rural tourism sites [2]. - Companies can collaborate with local governments to enhance digital infrastructure, such as developing WeChat mini-programs for timely tourism information updates, and explore modern technologies like 5G and VR for immersive cultural tourism projects [2]. Group 2: Promotion of Cultural Tourism - The current rural tourism landscape suffers from a lack of differentiation, with many areas offering similar attractions, neglecting local cultural elements [3]. - Differentiation through cultural IP development is essential, as exemplified by the case of Yuanjia Village in Shaanxi, which focuses on local cuisine and cultural heritage [2]. Group 3: Development of the Tourism Industry Chain - The vitality of rural tourism lies in the deep integration of agriculture, culture, and tourism, with a focus on including local communities in the tourism value chain [3]. - A multi-dimensional evaluation system covering ecological protection, cultural preservation, and economic benefits is suggested at the policy level to guide rural tourism development [3]. - Companies are encouraged to leverage their operational management and brand marketing capabilities to lower the barriers for rural tourism entrepreneurship, while fostering partnerships with educational and research institutions for knowledge transfer and innovation [3].