"接下来，我们将以'敬老月'系列活动为重要抓手，持续完善老年教育、文化娱乐、健康医疗等服 务保障体系，让孝亲敬老的传统美德浸润人心，全力推动新时代咸阳市老龄事业高质量发展。"咸阳市 民政局相关负责人说。（记者：琚鹏飞） "敬老月"期间，咸阳市将聚焦七大重点领域发力：一是开展人口老龄化国情宣传教育，推进人口老 龄化国情教育"六进"行动；二是开展走访慰问与关怀帮扶活动，着力解决好老年人的生活困难问题，让 老年人切身感受党和政府、社会各界的温暖；三是开展老年健康守护促进行动，宣传国家基本公共卫生 服务政策，加强老年人体重管理与科学健身指导；四是开展文化体育乐享行动，因地制宜组织老年人喜 爱的文化体育活动，丰富老年人精神生活；五是开展适老化改造行动，推进老年人住宅适老功能改造与 生活辅助设施更新，提升老年人居家生活品质；六是开展老年人普法宣传与法律援助服务，提升老年人 识诈防诈反诈能力；七是开展银龄行动志愿服务，通过"六送"志愿服务，释放老年群体的社会价值，推 动慈善助力和银龄行动品牌化、常态化发展。 据了解，系列活动以"弘扬孝亲文化 乐享银龄生活"为主题，将持续至10月31日。咸阳市将在全市 范围开展孝亲敬老系列活 ...

近日，财政部等部门发布《关于开展消费新业态新模式新场景试点工作的通知》，支持试点城市健全首 发经济服务体系，创新多元化服务消费场景，提升消费品质，扩大服务消费。服务消费已成为推动我国 消费市场增长的重要力量，近年来，居民消费正处于从物质型消费向服务型、品质型消费加速升级的关 键阶段。提振消费的重要一环，就是要遵循服务消费增长规律，加快培育服务消费新增长点。 也要看到，当前我国服务消费领域还存在一些堵点，部分服务消费（比如一老一小服务、家政服务等） 的供给能力还有短板，与巨大的市场需求相比存在缺口；养老、文旅等服务消费领域供给质量仍需提 高，难以满足多层次、多样性、个性化需求；一些领域服务消费协同度不足，需要进一步发挥政策合 力。 需求导向，精准匹配，塑造品质化、品牌化的服务消费新供给。充分运用大数据、人工智能等现代调查 研究方法，分析研究不同群体的服务需求、市场潜力、消费意愿等，以需求为导向，科学选择重点发展 的类型和方向，以适量化、品质化服务供给满足人民群众对美好生活的期许，是培育服务消费新增长点 的关键之举。例如老龄化程度较高的城市或地区，应着重打造养老服务品牌及消费高地。要针对不同群 体属性和需求，推动 ...

Group 1 - The core viewpoint of the article highlights the profound and complex transformation of the Chinese consumer market, entering a "new normal" phase, as revealed by McKinsey's report based on a detailed survey of over 17,000 Chinese consumers [2] - The report identifies three key trends in the Chinese consumer market under this new normal, providing valuable insights for understanding market dynamics and seizing business opportunities [2] - The Chinese economy shows resilience with a GDP growth rate of approximately 5%, and sectors such as tourism, dining, food and beverage, outdoor sports, and health are experiencing strong recovery [3][5] Group 2 - Consumers are gradually emerging from a period of low confidence and are adapting to the new normal, with a cautious but rational outlook on future consumption growth [5] - Despite a slowdown in expected household income growth, consumers anticipate that their consumption as a proportion of income will remain stable, reflecting a shift towards quality and value in spending [5] - The growth of urban households due to ongoing urbanization is injecting new vitality into the consumer market, leading consumers to prioritize quality and cost-effectiveness over mere expansion of consumption [5] Group 3 - Since September 2024, the People's Bank of China has implemented a series of stimulus policies aimed at boosting consumer confidence, resulting in 81% of surveyed individuals expressing greater confidence in the macroeconomic outlook [9] - However, consumer confidence is not uniformly distributed; affluent urban elderly consumers have seen a 20% decline in confidence, while rural consumers have experienced a notable increase due to government rural revitalization policies [12][9] - The disparity in consumer confidence reflects the complexity and diversity of the Chinese consumer market, necessitating differentiated market strategies based on regional and income-level variations [12] Group 4 - There is a notable shift from material consumption to value consumption, with consumers increasingly focusing on personal achievement and the emotional value of products and services [18][20] - Consumers are making spending decisions based more on tangible factors like personal asset value rather than solely on confidence levels, with affluent urban consumers expecting to increase daily spending by 2.6% in 2025 [20] - This transition indicates that businesses must not only provide high-quality products and services but also infuse them with cultural and emotional significance to connect deeply with consumers [20] Group 5 - Overall, the complexity and differentiation of the Chinese consumer market are increasing, with spending intentions being influenced more by actual income and assets rather than confidence levels [21] - Consumers are becoming more rational in their spending arrangements, emphasizing the enhancement of life quality, which presents both challenges and opportunities for businesses that can adapt and innovate [21] - Companies need to deeply understand the evolving consumer demands and offer products and services that fulfill the pursuit of personal achievement to thrive in this changing market landscape [21]