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日产裁到“大动脉”:关闭设计中心,销量跌出全球前十,紧急求助中国
3 6 Ke· 2025-09-22 00:59
Core Viewpoint - Nissan is facing a severe crisis, marked by significant factory closures, massive layoffs, and a drastic drop in sales, leading to a strategic restructuring plan aimed at cost reduction and operational efficiency [1][4][6]. Group 1: Company Performance - Nissan's sales in the first half of the year reached a 16-year low, falling out of the top ten global automakers for the first time [1][7]. - The company reported a quarterly net loss of 55 million RMB, which is greater than any major Chinese new energy vehicle manufacturer [6][7]. - For the first quarter of FY2025, Nissan's revenue was 2.71 trillion JPY (approximately 130.3 billion RMB), a year-on-year decline of 9.7% [6]. Group 2: Restructuring Efforts - Nissan plans to cut 20,000 jobs and close seven factories as part of a broader restructuring initiative to save 500 billion JPY (approximately 24 billion RMB) [4][9]. - The company is consolidating its design resources into five major centers, including locations in Japan, the U.S., and China [2][4]. - The new CEO, Ivan Espinosa, is implementing a "Re:Nissan" plan to reduce fixed and variable costs significantly [4][6]. Group 3: Strategic Focus on China - Nissan is looking to adopt modern manufacturing practices inspired by Chinese suppliers, focusing on standardization and close collaboration with designers [12][14]. - The company plans to invest 10 billion RMB in electric vehicle research and innovation in China by the end of 2026 [16]. - A new joint venture with Dongfeng Motor Group aims to enhance Nissan's export capabilities and integrate financial resources and supply chain strengths [16][18].