现实虚拟交融

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消费新场景:现实虚拟交融激活消费新活力
Yang Shi Wang· 2025-06-20 03:07
Core Viewpoint - The Shanghai International Film Festival's "Future Cinema" section has gained significant attention, with tickets selling out within 15 minutes, showcasing the growing interest in immersive viewing experiences [1] Group 1: Future Cinema Experience - The "Future Cinema" features 16 VR works, including global and Asian premieres, allowing audiences to explore various interactive viewing possibilities [1] - Attendees are engaged in immersive experiences, such as a VR shadow play titled "Wu Song Fights the Tiger," blending virtual and real elements [3] - The setup of the Future Cinema this year is unique, located within a traditional cinema, allowing for both online reservations and on-site experiences for consumers who meet spending requirements [5] Group 2: Integration of Virtual and Real - New directors are experimenting with blending real-life experiences and virtual imagery, enhancing audience engagement through live performances and surrounding environments [3] - The Future Cinema aims to transform the audience's mindset from traditional viewing to a more interactive and game-like experience, providing a new artistic context [5] Group 3: Cultural Project Expansion - Cultural projects are expanding into various venues beyond traditional settings, such as theme parks and museums, now entering cinemas and commercial spaces, which can activate existing commercial potential [7]