Core Insights - The number of wealth management products in the market has exceeded 38,000, with over 1,900 new products launched in November alone, leading to confusion among investors [1][2] - Many product names are similar and often contain auspicious terms, making it difficult for investors to discern the specific characteristics and risks associated with each product [2][3] - The lack of standardized naming conventions and product categorization contributes to the difficulty investors face in making informed decisions [3][6] Product Characteristics - Wealth management products are primarily categorized based on risk levels and investment nature, but the classification is inconsistent across different institutions [3][4] - Many products employ similar "fixed income plus" strategies, resulting in homogeneity in risk-return profiles [4][7] - The presence of multiple sub-classes (A, B, C) within a single product complicates the comparison process for investors [5][6] Industry Trends - The industry is experiencing intense competition, leading to a proliferation of products that may not necessarily meet investor needs [4][7] - Experts suggest that wealth management firms should shift focus from merely increasing product offerings to enhancing investment strategies and advisory services [7][8] - There is a call for better information disclosure and standardization in product naming to improve transparency and investor understanding [8]