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2025年中国电商SaaS‌行业背景、发展现状、市场动态及未来趋势研判:AI驱动生态升级,跨境电商引领中国电商SaaS新增长[图]
Chan Ye Xin Xi Wang· 2025-07-16 00:54
Core Insights - The Chinese e-commerce SaaS industry is experiencing rapid growth, driven by advancements in AI, cross-border e-commerce expansion, and supportive government policies [1][7][20] - The market size for e-commerce SaaS is projected to reach 143.76 billion yuan in 2024, with a compound annual growth rate (CAGR) of 34.65% from 2015 to 2024 [1][12] - Leading companies in the sector include Lingxing ERP, which holds a 26.6% market share in the cross-border e-commerce segment, and Jushuitan, which dominates the domestic small and medium-sized enterprise market [1][18] E-commerce SaaS Industry Overview - E-commerce SaaS provides cloud-based subscription solutions for online store building, operations management, marketing, and logistics, characterized by low cost and easy scalability [2][3] - The industry is evolving towards AI integration, omnichannel capabilities, and low-code solutions [2][20] Market Dynamics - The cross-border e-commerce import and export scale is expected to reach 2.63 trillion yuan in 2024, growing by 10.8% year-on-year, which will enhance the demand for e-commerce SaaS solutions [1][14][23] - The online retail sales in China reached 6.04 trillion yuan in the first five months of 2025, marking an 8.5% increase year-on-year, providing a robust market opportunity for e-commerce SaaS [1][9] Competitive Landscape - The competitive landscape is characterized by a "one strong, many strong" structure, with Lingxing ERP leading the cross-border market and Jushuitan focusing on domestic SMEs [1][18] - Companies like Weimeng and Youzan are enhancing their AI and private domain operation capabilities to strengthen their market positions [1][18] Development Trends - The industry is moving towards deeper AI integration, with applications in smart product selection, dynamic pricing, and automated customer service [20][21] - The "ERP + ecosystem" model is becoming mainstream, with leading firms integrating payment, logistics, and financial services to create a comprehensive operational framework [20][22] - Cross-border e-commerce remains a key growth driver, with policies like "bonded + ERP" improving customs efficiency by over 50% [20][23]