Core Insights - Meituan reported Q2 2025 revenue of 91.84 billion yuan, a year-on-year increase of 11.7%, indicating steady growth despite a significant drop in adjusted net profit by 89% to 1.493 billion yuan, reflecting intense competition in the food delivery industry [2] - The company is leveraging its flash purchase business, accelerating international expansion, and solidifying its ecosystem to create diverse growth drivers, showcasing its strategic resilience in a highly competitive environment [2] Local Business Performance - Core local commerce revenue reached 65.3 billion yuan, accounting for 71.1% of total revenue, with a year-on-year growth of 7.7% [3] - Meituan's app monthly active users surpassed 500 million, with record annual transaction frequency, indicating strong user retention and engagement [3] - The flash purchase business emerged as a highlight, with significant sales growth during the "618" promotion, doubling the transaction value of high-ticket items [3] Merchant Empowerment and Market Position - Meituan continues to enhance its merchant empowerment system, providing cash subsidies and innovative models to support healthy merchant development, with over 300,000 restaurants benefiting from these initiatives [4] - Despite a decline in market share from 74% to 65%, Meituan maintains its leading position against competitors like Ele.me and JD, focusing on service quality rather than price wars [4] International Expansion and New Business Growth - The new business segment, including Meituan Preferred and Keeta, achieved revenue of 26.5 billion yuan, a year-on-year increase of 22.8%, with losses narrowing to 1.9 billion yuan [5][6] - Meituan's international business has made significant strides, with Keeta expanding its presence in the Middle East and preparing for entry into the Brazilian market, aiming for a GMV of 100 billion USD in 10 years [6] Investment in Technology and Ecosystem - R&D expenditure reached 6.3 billion yuan, a year-on-year increase of 17.2%, focusing on advanced areas like unmanned delivery and intelligent scheduling [6] - Meituan has implemented comprehensive insurance for delivery riders and is enhancing food safety measures, with over 117,000 merchants adopting the "Internet + Bright Kitchen" model [7] Conclusion on Growth Strategy - Meituan's Q2 2025 results reflect its strategic resilience and innovative capacity in a challenging environment, with a focus on quality improvement over mere scale expansion [8] - The company is transitioning its growth logic towards enhancing core business stability, internationalization, and technological innovation, forming a new growth trajectory [8]