青山叠翠，松柏掩映，一座座墓碑静立于绿荫之下，与自然融为一体——这是句容市白兔镇古隍生 态人文纪念园中的景象。没有密集的碑林，不见焚纸扬烟，只有宁静与和谐。近年来，句容市积极响应 国家殡葬改革号召，以"节约资源、保护生态、减轻负担"为目标，扎实推进殡葬改革与移风易俗，不仅 改善了农村人居环境，更重塑了乡村文明新风，为新时代精神文明建设注入源源活力。 试点破局，生态安葬开辟殡改新路 说起以前的农村殡葬，不少村民直摇头。"以前到处都是坟头，看着心里就发怵。"这种散埋乱葬的 现象，不仅影响村容村貌，更制约着乡村发展。面对这个老大难问题，句容市在全省率先探索林地生态 葬复合利用，以白兔镇古隍村为试点，开启了一场以"绿"为底的殡改实践。 "我们严格遵循用地规范，选取古隍村20亩省级公益林作为试点，组织林业专家联合评审，推动林 地与安葬功能有机融合。"句容殡葬管理处相关负责人介绍，5000个墓位隐于林下，形成"墓在林中、林 在墓边"的和谐景观，绿化率超80%，实现了"是墓不见墓"的生态理想。 这一改，改出了新气象。自2021年古隍生态人文纪念园建成以来，已顺利迁移老坟135座，安置新 坟23座，整理零散土地10余处。古隍 ...

Core Viewpoint - The funeral industry, particularly represented by Fushouyuan, is experiencing a significant downturn, with unprecedented losses and a sharp decline in average burial plot prices, indicating a shift in consumer behavior and market dynamics [2][20][21]. Financial Performance - Fushouyuan reported a revenue of approximately 611 million yuan in the first half of the year, a year-on-year decrease of 44.5%, and a net loss of 261 million yuan, marking its first loss since its IPO in 2013 [5][20]. - The average selling price of operational burial plots plummeted by 47.5% to 63,400 yuan per plot in the first half of 2025, compared to 120,000 yuan in the same period last year [21][22]. - The company sold 6,253 burial plots in the first half of 2025, down from 6,704 in the same period of 2024, indicating a simultaneous decline in both price and volume [22]. Market Dynamics - The Chinese funeral market is projected to grow to 4,114 billion yuan by 2026, despite the current challenges faced by major players like Fushouyuan [7]. - The average burial plot prices in major cities have reached high levels, with Beijing at approximately 83,100 yuan and Shanghai nearing 100,000 yuan [18]. - The industry is witnessing a shift towards alternative burial methods, such as sea burials and eco-burials, as younger generations redefine their views on death and funerals [28][29]. Strategic Responses - In response to the changing market conditions, Fushouyuan is promoting "pre-need contracts" to encourage customers to purchase burial plots in advance, although the number of contracts signed has decreased compared to the previous year [31]. - The company is also innovating with services like AI memorials and virtual representations of the deceased to adapt to evolving consumer preferences [31].