Core Viewpoint - WeChat's recent restrictions on sharing links for AI applications from Alibaba and Tencent signify a significant shift in the competitive landscape of the AI industry, emphasizing the importance of technology and product implementation capabilities in the long run [5][6][8]. WeChat's Restrictions - WeChat has blocked the sharing of red envelope activity codes for Alibaba's Qianwen and Tencent's Yuanbao, preventing users from copying these codes in private and group chats [1][2]. - This is the second round of restrictions imposed by WeChat on leading AI products within a week, indicating a strategic move to control the competitive dynamics in the AI sector [1][5]. User Reactions and Market Impact - Users have reported issues with copying the Qianwen code, leading to perceptions of a "business war" among major AI applications [3]. - Yuanbao's official response acknowledged the situation and assured users that the activity is being optimized [4]. Background of Restrictions - WeChat's actions are part of a broader strategy to manage user experience and prevent disruptive sharing practices that could lead to user harassment [5]. - The restrictions were initially justified by WeChat as a measure against "induced sharing" and user harassment, reflecting the intense competition for social traffic and AI market share [5][6]. AI Market Dynamics - The competition among AI applications has intensified, with the Spring Festival period being a critical time for customer acquisition [6]. - Data shows that Yuanbao topped the Apple App Store free chart on the first day of its Spring Festival activity, while Qianwen quickly followed suit [7]. User Retention Challenges - The reliance on red envelope incentives for user acquisition has led to low retention rates, with many users downloading AI apps solely for short-term benefits [7]. - Experts suggest that while subsidies can drive downloads, long-term user loyalty and product competitiveness depend on deeper product capabilities and user engagement [7][8]. Future Directions - The AI industry is shifting from a focus on marketing battles to ecosystem and scenario-based competition, with WeChat's restrictions marking a pivotal moment in this transition [6][8]. - Companies must balance short-term customer acquisition with sustainable business practices, integrating AI into core scenarios like payment and social interaction to enhance user connection and retention [8].