Core Insights - The recent appearance of over 40 Chinese Crested Terns in Rizhao, Shandong has attracted birdwatching enthusiasts, boosting local tourism and creating new business opportunities in eco-tourism [1][3] Group 1: Economic Impact - The influx of birdwatchers has stimulated local consumption in accommodation, dining, and transportation, leading to the emergence of new business models such as "birdwatching homestays" and "birdwatching guides" [1] - The local homestay industry has seen a resurgence in demand, with reports of a "room shortage" following the summer tourism season due to birdwatching tourism [6] - The ecological birdwatching tourism in Rizhao's Donggang District receives over 11,000 visitors annually, generating more than 10 million yuan in tourism revenue [8] Group 2: Ecological Significance - The Chinese Crested Tern is a nationally protected species with a global population of only around 200 individuals, making their presence in the area particularly significant [3] - These terns migrate and stop in Donggang from late August to early November for feeding and breeding, attracting birdwatchers eager to capture this rare sight [3] Group 3: Community Involvement - Local residents have leveraged their knowledge of marine life and birds to become part-time "bird guides," assisting tourists in locating and identifying birds [8]