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候鸟带来“生态流量” 多地发展“观鸟+”融合业态
Zhong Guo Xin Wen Wang· 2025-11-18 07:17
Core Insights - The article highlights the emergence of a "birdwatching economy" in Jiangxi Province, China, driven by the migration of birds and the increasing popularity of birdwatching tourism [1][3]. Group 1: Economic Impact - The birdwatching tourism has led to significant economic growth in local areas, with one homestay reporting a 60% increase in revenue during the peak season [3]. - The birdwatching economy has generated over 30 million yuan in annual revenue from related forest economy activities [3]. - In 2024, regions like Wuyuan and Yugan are expected to attract over 700,000 tourists, generating economic benefits exceeding 100 million yuan [5]. Group 2: Tourism Development - Jiangxi Province has developed a tourism model that integrates birdwatching, science popularization, and leisure tourism, resulting in over 200 homestays and farms participating in this economy [3]. - New tourism routes such as "birdwatching study tours" have been introduced, enhancing visitor experiences with customized packages for families and couples [5]. - The rise of new business models, including birdwatching guides and meal delivery services, is evident in various regions, indicating a diversification of the birdwatching tourism sector [5]. Group 3: Future Prospects - The local government is focused on transforming ecological flow into sustainable tourism, aiming to attract both domestic and international visitors for birdwatching, photography, and educational activities [5]. - There is a call for the establishment of training bases for birdwatching tourism professionals and the exploration of certification systems for birdwatching guides to ensure sustainable practices [5].
珍稀鸟类引客来 特色生态旅游热催生多元消费新景象
Yang Shi Wang· 2025-09-29 08:26
Core Insights - The recent appearance of over 40 Chinese Crested Terns in Rizhao, Shandong has attracted birdwatching enthusiasts, boosting local tourism and creating new business opportunities in eco-tourism [1][3] Group 1: Economic Impact - The influx of birdwatchers has stimulated local consumption in accommodation, dining, and transportation, leading to the emergence of new business models such as "birdwatching homestays" and "birdwatching guides" [1] - The local homestay industry has seen a resurgence in demand, with reports of a "room shortage" following the summer tourism season due to birdwatching tourism [6] - The ecological birdwatching tourism in Rizhao's Donggang District receives over 11,000 visitors annually, generating more than 10 million yuan in tourism revenue [8] Group 2: Ecological Significance - The Chinese Crested Tern is a nationally protected species with a global population of only around 200 individuals, making their presence in the area particularly significant [3] - These terns migrate and stop in Donggang from late August to early November for feeding and breeding, attracting birdwatchers eager to capture this rare sight [3] Group 3: Community Involvement - Local residents have leveraged their knowledge of marine life and birds to become part-time "bird guides," assisting tourists in locating and identifying birds [8]
观鸟经济持续升温 催生消费新业态
Xin Hua She· 2025-08-14 13:53
Core Insights - The birdwatching economy in China is experiencing significant growth, evolving from a niche hobby to a mainstream leisure activity, contributing to new consumption patterns across various sectors such as tourism, health, and education [1][4]. Group 1: Growth of Birdwatching Community - As of the end of 2023, there are approximately 340,000 birdwatching enthusiasts in mainland China, indicating a trend towards broader public engagement in birdwatching [1]. - The number of users on the Chinese Birdwatching Record Center has exceeded 50,000, with nearly 3.6 million new bird-related records added in 2023 [2]. - The popularity of birdwatching is particularly pronounced among younger demographics, with a 1.2 times increase in birdwatching-related posts on social media platforms compared to the past decade [2]. Group 2: Economic Impact and Tourism - The Zhalong Wetland in Heilongjiang received 580,000 visitors from January to July 2023, highlighting the area's appeal during the birdwatching peak season [2]. - In Mingxi County, over 1,100 individuals are engaged in birdwatching-related jobs, contributing to a tourism revenue of 682 million yuan (approximately 100 million USD) in the first half of 2023 [4]. - The birdwatching economy has generated over 60 million yuan (approximately 8.5 million USD) in related income in Mingxi County, showcasing its role as a new economic driver [4]. Group 3: Diversification of Consumption - The birdwatching economy is expanding into diverse consumption scenarios, leading to a shift towards quality and personalized services [4]. - In places like Jiangxi and Fujian, local governments are developing specialized birdwatching tourism routes and ecological wellness bases, enhancing the overall visitor experience [5][7]. - Customized birdwatching tours are becoming popular, with some packages priced above 300 yuan (approximately 42 USD) per person, indicating a willingness to invest in unique experiences [5]. Group 4: Future Development and Sustainability - Experts emphasize the importance of balancing economic growth with ecological protection in the birdwatching sector, advocating for responsible practices among birdwatchers [6]. - Recommendations include establishing training bases for birdwatching tourism professionals and promoting awareness of bird conservation [6]. - The integration of birdwatching with local cultural and historical elements is suggested to enhance the appeal of birdwatching tourism [7].
财经聚焦丨观鸟经济持续升温 催生消费新业态
Xin Hua Wang· 2025-08-14 13:19
Core Insights - The birdwatching economy in China is experiencing significant growth, evolving from a niche hobby to a mainstream leisure activity, contributing to various sectors such as tourism, health, and education [1][5]. Group 1: Growth of Birdwatching Community - As of the end of 2023, there are approximately 340,000 birdwatching enthusiasts in mainland China, indicating a steady increase in participation [1]. - The popularity of birdwatching is particularly evident in places like Zhalong Wetland, which attracted 580,000 visitors from January to July 2023, highlighting the demand for birdwatching experiences [2][4]. - Social media platforms show a surge in interest, with over 700 million views on Douyin and more than 10 billion reads on Xiaohongshu related to birdwatching [4]. Group 2: Economic Impact - The birdwatching economy is diversifying, leading to the emergence of new business models and enhancing local economies. For instance, in Mingxi County, birdwatching-related income exceeded 60 million yuan [8]. - In 2023, Mingxi County received 784,000 domestic tourists, generating a tourism revenue of 682 million yuan [8]. - The "birdwatching+" model is creating various revenue streams, including eco-tourism, cultural products, and local agricultural sales [8]. Group 3: Future Development and Sustainability - Experts emphasize the need for a balanced approach to ensure the sustainable development of the birdwatching economy while protecting bird species and their habitats [9][11]. - Recommendations include establishing training programs for birdwatching guides and promoting eco-friendly practices among enthusiasts [9][11]. - Local governments are encouraged to develop unique birdwatching tourism products and integrate them with cultural and historical elements to enhance visitor experiences [11].
在野外|鸭绿江口:海天间飞翔的生命
Core Insights - The article highlights the significance of the Yalu River Estuary as a crucial stopover for migratory birds, emphasizing its ecological importance and the ongoing research efforts to monitor and protect these species [14][9][13] Group 1: Ecological Importance - The Yalu River Estuary is a vital stopover on the East Asia-Australasia migratory route, providing essential resources for at least 200,000 migratory birds annually [14] - The estuary's complete intertidal ecosystem supports abundant benthic resources, crucial for the birds during their migration [14][9] Group 2: Research and Monitoring - The Yalu River Estuary National Nature Reserve has been conducting waterbird monitoring since 1999, integrating historical migration data with satellite tracking to develop a migration pattern model [14][9] - In 2024, the reserve will implement satellite tracking for seven representative shorebird species, enhancing understanding of their migration routes and behaviors [9][11] Group 3: Tourism and Economic Development - The phenomenon of "bird waves" during spring tides attracts numerous tourists and birdwatchers, significantly boosting local tourism [16] - Local businesses, such as "Seaside Fisherman's Home," have expanded due to increased visitor numbers during the birdwatching season, indicating a growing "bird economy" [16] - The city of Dandong is developing a comprehensive tourism plan that integrates wetland conservation with cultural and ecological tourism, aiming to establish a leading ecological economy in northern China [16]