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候鸟带来“生态流量” 多地发展“观鸟+”融合业态
Zhong Guo Xin Wen Wang· 2025-11-18 07:17
正值候鸟迁徙高峰期,地处鄱阳湖腹地的"候鸟小镇"江西九江市吴城镇,草洲青绿、芦荻泛黄,白 枕鹤群掠湖而起,数名观鸟爱好者摁下快门。 依托候鸟带来的"生态流量",中国多地从单一观鸟向多元化消费场景延伸,"观鸟+旅游""观鸟+研 学""观鸟导游"等新兴业态正加速形成。 定制化、个性化观鸟游方兴未艾。在福建明溪县、云南西双版纳、安徽黄山、江西上饶等地,催生 观鸟向导、观鸟送餐等新业态。 来自婺源县的职业"鸟导"余鹏海说,他已接到5个冬季观鸟团的预约,"'鸟导'的职责是带领游客辨 鸟、观鸟、拍鸟,这些年来我共接待了30多个国家和地区的观鸟爱好者。" 官方数据显示,依托新业态,上饶婺源县、余干县等地2024年接待游客70余万人次,创造经济效益 超1亿元。江西省文化和旅游厅副厅长周建文说,近年来,江西大力发展观鸟经济,吸引了海内外游客 观鸟、采摘、研学、摄影,让生态流量变"留"量,助推了区域旅游经济加速发展。 观鸟经济如何"飞"得更远?在江西省野生动植物保护协会观鸟专业委员会主任委员余志标看来,观 鸟时要注意保护野生鸟类的栖息地,并建立观鸟旅游人才培训基地、培育专业"鸟导"队伍、探索观鸟导 游资格认证制度等。 为助力"观 ...
珍稀鸟类引客来 特色生态旅游热催生多元消费新景象
Yang Shi Wang· 2025-09-29 08:26
Core Insights - The recent appearance of over 40 Chinese Crested Terns in Rizhao, Shandong has attracted birdwatching enthusiasts, boosting local tourism and creating new business opportunities in eco-tourism [1][3] Group 1: Economic Impact - The influx of birdwatchers has stimulated local consumption in accommodation, dining, and transportation, leading to the emergence of new business models such as "birdwatching homestays" and "birdwatching guides" [1] - The local homestay industry has seen a resurgence in demand, with reports of a "room shortage" following the summer tourism season due to birdwatching tourism [6] - The ecological birdwatching tourism in Rizhao's Donggang District receives over 11,000 visitors annually, generating more than 10 million yuan in tourism revenue [8] Group 2: Ecological Significance - The Chinese Crested Tern is a nationally protected species with a global population of only around 200 individuals, making their presence in the area particularly significant [3] - These terns migrate and stop in Donggang from late August to early November for feeding and breeding, attracting birdwatchers eager to capture this rare sight [3] Group 3: Community Involvement - Local residents have leveraged their knowledge of marine life and birds to become part-time "bird guides," assisting tourists in locating and identifying birds [8]
观鸟经济持续升温 催生消费新业态
Xin Hua She· 2025-08-14 13:53
Core Insights - The birdwatching economy in China is experiencing significant growth, evolving from a niche hobby to a mainstream leisure activity, contributing to new consumption patterns across various sectors such as tourism, health, and education [1][4]. Group 1: Growth of Birdwatching Community - As of the end of 2023, there are approximately 340,000 birdwatching enthusiasts in mainland China, indicating a trend towards broader public engagement in birdwatching [1]. - The number of users on the Chinese Birdwatching Record Center has exceeded 50,000, with nearly 3.6 million new bird-related records added in 2023 [2]. - The popularity of birdwatching is particularly pronounced among younger demographics, with a 1.2 times increase in birdwatching-related posts on social media platforms compared to the past decade [2]. Group 2: Economic Impact and Tourism - The Zhalong Wetland in Heilongjiang received 580,000 visitors from January to July 2023, highlighting the area's appeal during the birdwatching peak season [2]. - In Mingxi County, over 1,100 individuals are engaged in birdwatching-related jobs, contributing to a tourism revenue of 682 million yuan (approximately 100 million USD) in the first half of 2023 [4]. - The birdwatching economy has generated over 60 million yuan (approximately 8.5 million USD) in related income in Mingxi County, showcasing its role as a new economic driver [4]. Group 3: Diversification of Consumption - The birdwatching economy is expanding into diverse consumption scenarios, leading to a shift towards quality and personalized services [4]. - In places like Jiangxi and Fujian, local governments are developing specialized birdwatching tourism routes and ecological wellness bases, enhancing the overall visitor experience [5][7]. - Customized birdwatching tours are becoming popular, with some packages priced above 300 yuan (approximately 42 USD) per person, indicating a willingness to invest in unique experiences [5]. Group 4: Future Development and Sustainability - Experts emphasize the importance of balancing economic growth with ecological protection in the birdwatching sector, advocating for responsible practices among birdwatchers [6]. - Recommendations include establishing training bases for birdwatching tourism professionals and promoting awareness of bird conservation [6]. - The integration of birdwatching with local cultural and historical elements is suggested to enhance the appeal of birdwatching tourism [7].
财经聚焦丨观鸟经济持续升温 催生消费新业态
Xin Hua Wang· 2025-08-14 13:19
Core Insights - The birdwatching economy in China is experiencing significant growth, evolving from a niche hobby to a mainstream leisure activity, contributing to various sectors such as tourism, health, and education [1][5]. Group 1: Growth of Birdwatching Community - As of the end of 2023, there are approximately 340,000 birdwatching enthusiasts in mainland China, indicating a steady increase in participation [1]. - The popularity of birdwatching is particularly evident in places like Zhalong Wetland, which attracted 580,000 visitors from January to July 2023, highlighting the demand for birdwatching experiences [2][4]. - Social media platforms show a surge in interest, with over 700 million views on Douyin and more than 10 billion reads on Xiaohongshu related to birdwatching [4]. Group 2: Economic Impact - The birdwatching economy is diversifying, leading to the emergence of new business models and enhancing local economies. For instance, in Mingxi County, birdwatching-related income exceeded 60 million yuan [8]. - In 2023, Mingxi County received 784,000 domestic tourists, generating a tourism revenue of 682 million yuan [8]. - The "birdwatching+" model is creating various revenue streams, including eco-tourism, cultural products, and local agricultural sales [8]. Group 3: Future Development and Sustainability - Experts emphasize the need for a balanced approach to ensure the sustainable development of the birdwatching economy while protecting bird species and their habitats [9][11]. - Recommendations include establishing training programs for birdwatching guides and promoting eco-friendly practices among enthusiasts [9][11]. - Local governments are encouraged to develop unique birdwatching tourism products and integrate them with cultural and historical elements to enhance visitor experiences [11].
在野外|鸭绿江口:海天间飞翔的生命
Core Insights - The article highlights the significance of the Yalu River Estuary as a crucial stopover for migratory birds, emphasizing its ecological importance and the ongoing research efforts to monitor and protect these species [14][9][13] Group 1: Ecological Importance - The Yalu River Estuary is a vital stopover on the East Asia-Australasia migratory route, providing essential resources for at least 200,000 migratory birds annually [14] - The estuary's complete intertidal ecosystem supports abundant benthic resources, crucial for the birds during their migration [14][9] Group 2: Research and Monitoring - The Yalu River Estuary National Nature Reserve has been conducting waterbird monitoring since 1999, integrating historical migration data with satellite tracking to develop a migration pattern model [14][9] - In 2024, the reserve will implement satellite tracking for seven representative shorebird species, enhancing understanding of their migration routes and behaviors [9][11] Group 3: Tourism and Economic Development - The phenomenon of "bird waves" during spring tides attracts numerous tourists and birdwatchers, significantly boosting local tourism [16] - Local businesses, such as "Seaside Fisherman's Home," have expanded due to increased visitor numbers during the birdwatching season, indicating a growing "bird economy" [16] - The city of Dandong is developing a comprehensive tourism plan that integrates wetland conservation with cultural and ecological tourism, aiming to establish a leading ecological economy in northern China [16]