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深圳做起“工业游”:城市文旅新物种
Core Insights - The article highlights the emergence of new dynamics in local cultural and tourism markets during the recent National Day and Mid-Autumn Festival holidays, showcasing innovative tourism projects in Guangdong, particularly in Shenzhen and Xi'an [1][2]. Summary by Sections Guangdong Tourism Growth - Guangdong Province is a significant tourist destination, with an estimated 65.18 million visitors during the 2025 National Day and Mid-Autumn Festival holidays, marking an 11.5% increase from 2024. Tourism revenue is projected to reach 61.32 billion yuan, a 14.2% increase [2]. - Various cities in Guangdong are developing unique tourism projects, such as Shenzhen's industrial tourism, Foshan's dragon boat cultural tourism, Shantou's food experience tourism, and Meizhou's rural ecological tourism, reflecting a new trend in local tourism development [2]. Shenzhen's Industrial Tourism - Shenzhen has launched an industrial tourism initiative, exemplified by the Gaoju Innovation Science and Technology Industrial Tourism Base, which offers interactive experiences related to drone technology. The base expects to receive around 50,000 visitors this year, doubling last year's figures [3][4]. - The city has introduced the "Top Ten Industrial Technology Tourism Routes," promoting various industrial sites, including the Daya Bay Nuclear Power Station and BYD's cloud bus [4]. - Industrial tourism in Shenzhen aims to provide deep engagement and learning experiences, leveraging the city's strengths in technology and industrial development [5]. Visitor Statistics and Trends - In 2024, Shenzhen received 31.61 million inbound tourists, a 56.9% increase year-on-year, with international tourism revenue reaching $7.319 billion, up 93.2% [7]. - During the recent holidays, Shenzhen welcomed 9.2 million visitors, a 12.4% increase from 2024, with total tourism revenue of 8.94 billion yuan, up 17.6% [7]. Other Cities' Unique Tourism Initiatives - Foshan is transforming dragon boat culture into a city tourism IP, hosting various dragon boat events during the holidays, attracting 4.58 million visitors and generating 4.04 billion yuan in tourism revenue [8][9]. - Shantou is focusing on food as a core tourism attraction, integrating culinary experiences into its tourism offerings, with 4.5 million visitors and 2.87 billion yuan in revenue during the holidays [9]. - Meizhou's rural tourism is thriving, with 2.26 million visitors and 2.13 billion yuan in revenue, showcasing the appeal of its scenic villages [9]. Future Directions and Strategies - The article emphasizes the need for cities to enhance their unique tourism offerings and create immersive experiences to attract diverse visitor groups. Shenzhen is positioned to lead in industrial tourism, while other cities can complement this with their cultural experiences [10]. - The development of a collaborative mechanism involving government guidance, market leadership, and community participation is crucial for the sustainability of local tourism projects [10].