超级工程，怎么成为旅游打卡点？"'横竖'都是世界第一"的贵州花江峡谷大桥，桥体内部是1000多平方 米的玻璃观光大厅，配套低空跳伞、高空蹦极等业态，吸引众多游客前来体验。 生产前线，如何化身研学一线？在上海江南造船工业旅游基地，游客可组队拼接船模，学习船只的拆 解、组装以及分段制造，情境教学受到师生喜爱。 由"闲人免进"到"欢迎光临"，近段时间，各地纷纷解锁工业旅游新场景、新玩法。可逛、可玩的工业深 度游、浪漫游，被很多人列入出游打卡清单。 工业旅游为何吸引人？消费者为何愿意为工业美学买单？ "看风景"也"看制造"，工业旅游看的是大国制造的奋斗史、发展史，游目骋怀，可聆听时代进步的铿锵 足音。 在甘肃玉门油田红色旅游景区，游客闻油味、摸油质，通过了解石油的形成、开采过程，感悟石油人艰 苦创业、为国奉献的奋进历程。 在海南文昌国际航天城，一大批"追火箭的人"拿着手机、扛着摄像机，近距离观看火箭发射全过程，现 场感受迈向航天强国、科技强国的点滴进步。 与观赏自然美景有所不同，工业旅游更多是参观工业创造，感受今夕何夕的时代之变、筚路蓝缕背后的 家国情怀。从落后到领跑，从专攻"卡脖子"到发力填空白，一处处国家工业遗产 ...

当前，人们更追求品质旅游，更青睐深度互动与个性化服务。提升游览体验，掀开工厂的"神秘面 纱"只是第一步。厂区要形成持续吸引力，旅游形式还可更丰富，配套还可更完善，内容还可更有趣。 比如，围绕食、住、游、购、娱、学，整合资源，拓展旅游项目和活动，完善综合服务，形成可持续的 商业闭环。通过沉浸式互动体验等方式，将企业的发展故事融入产品设计中，与游客建立起独特的情感 连接，打造核心吸引力。 开放是体验的前提，安全是开放的底线。工厂本是协作严密的内部生产场所，游客的进入使得原有 生产秩序直面外部影响。如何既保证生产线正常运转，又让游客不虚此行，考验着企业系统运营能力。 在规划游览路线时，应界定亮点、风险点等点位，明确好互动体验区、科普讲解区、禁入区等区域划 分，建立起全流程责任监管体系，消除生产环节的安全隐患，保障游客的人身安全。同时，在展现技术 实力与守好核心机密之间，找到平衡点。比如，对涉及核心工艺的生产环节，以增强现实(AR)、虚拟 现实(VR)等手段呈现，既可隐去关键细节，又增加了趣味性。 兼顾创新与发展、体验与安全，让工厂迎得进游客，更留得住游客，工业旅游潜力将持续释放，为 文旅消费再添一把火。(本文来源： ...

Core Insights - Beijing has established 30 industrial tourism demonstration sites as of November 5, 2023, with 11 new sites awarded on that date, showcasing the city's industrial tourism development [1][2] - The Beijing Municipal Bureau of Culture and Tourism and the Beijing Municipal Economic and Information Bureau aim to attract 20 million annual visitors and generate 3 billion yuan in revenue from industrial tourism by 2027 [1] Group 1 - The industrial tourism initiative connects manufacturing with cultural tourism consumption, positioning it as a key platform for economic growth and cultural prosperity in Beijing [2] - There is a significant opportunity to enhance the quality of industrial tourism experiences, particularly in high-tech factory tours, which currently lack sufficient quality and service [2] - The focus is on creating high-quality industrial tourism sites that represent Beijing's advanced industries and serve as a core attraction for international tourism [2] Group 2 - A comprehensive survey of industrial cultural resources is expected to be completed by the end of this year, leading to the development of a unified database and tourism resource map for the city [2]

Core Insights - Industrial tourism is emerging as a new trend in cultural and tourism consumption, with initiatives from various government bodies to promote and expand industrial tourism resources [1][2][3] Group 1: Government Initiatives - The Guangdong Provincial Government has launched a plan to promote 51 industrial tourism routes and aims to expand the number of industrial tourism resources to around 300 by the end of 2025 [1] - Beijing's implementation plan for 2025-2027 aims to encourage industrial enterprises and cultural tourism institutions to develop resources such as factories, industrial parks, and museums, targeting 20 million annual visitors and 3 billion yuan in revenue by 2027 [1] Group 2: Industry Development - The Ministry of Industry and Information Technology and other departments have previously issued a plan to promote industrial culture development, emphasizing the establishment of standards for industrial tourism and the creation of demonstration bases [2] - Cities like Shenyang are leveraging their industrial heritage and modern factories to create "industrial cultural experience tours," showcasing production processes and corporate culture [2] Group 3: Market Trends - Notable companies like Baosteel, Midea Group, and Haitian Flavoring have opened their production facilities to visitors, becoming popular tourist spots [3] - The rise of industrial tourism aligns with consumer demand for knowledge-based, experiential, and personalized travel, transitioning from niche interests to mainstream appeal [3] - The industrial tourism market in China is projected to exceed 300 billion yuan by 2029, with a focus on cultural storytelling and interactive experiences [3]

Core Viewpoint - The agricultural and rural development bureau of Shanwei City conducted a research visit to Shenzhen, focusing on the integration of agriculture, culture, and tourism, as well as the construction of modern marine ranches [2][3]. Group 1: Research Visit and Discussions - The research team from Shanwei City engaged in in-depth discussions with Shenzhen Energy Power Service Co., Ltd. regarding potential cooperation in agricultural and cultural tourism development and modern marine ranch construction [2][3]. - The chairman of Shenzhen Energy Power Service Co., Ltd., Yang Hongqi, welcomed the Shanwei delegation and highlighted the complementary resources between Shenzhen and Shanwei in agriculture, culture, and tourism [6][7]. Group 2: Development Plans and Opportunities - Yang expressed that Shenzhen is actively expanding into emerging business areas such as industrial tourism and is eager to explore more collaboration opportunities with Shanwei [8]. - Liu Siwen, deputy director of the Shanwei Agricultural and Rural Development Bureau, introduced the agricultural development situation in Shanwei, emphasizing the planning and advantages of modern marine ranches [9][10]. - Shanwei aims to integrate marine ranching with sightseeing tourism and seeks to leverage Shenzhen's advanced experience in funding, technology, management, and market expansion to explore new models of resource connection and industrial collaboration [10][11]. Group 3: Future Cooperation - The research exchange laid a preliminary foundation for future cooperation, with both regions expected to further collaborate on agricultural, cultural, and tourism projects, as well as marine ranch construction [14][15].

Core Insights - The article highlights the emergence of new dynamics in local cultural and tourism markets during the recent National Day and Mid-Autumn Festival holidays, showcasing innovative tourism projects in Guangdong, particularly in Shenzhen and Xi'an [1][2]. Summary by Sections Guangdong Tourism Growth - Guangdong Province is a significant tourist destination, with an estimated 65.18 million visitors during the 2025 National Day and Mid-Autumn Festival holidays, marking an 11.5% increase from 2024. Tourism revenue is projected to reach 61.32 billion yuan, a 14.2% increase [2]. - Various cities in Guangdong are developing unique tourism projects, such as Shenzhen's industrial tourism, Foshan's dragon boat cultural tourism, Shantou's food experience tourism, and Meizhou's rural ecological tourism, reflecting a new trend in local tourism development [2]. Shenzhen's Industrial Tourism - Shenzhen has launched an industrial tourism initiative, exemplified by the Gaoju Innovation Science and Technology Industrial Tourism Base, which offers interactive experiences related to drone technology. The base expects to receive around 50,000 visitors this year, doubling last year's figures [3][4]. - The city has introduced the "Top Ten Industrial Technology Tourism Routes," promoting various industrial sites, including the Daya Bay Nuclear Power Station and BYD's cloud bus [4]. - Industrial tourism in Shenzhen aims to provide deep engagement and learning experiences, leveraging the city's strengths in technology and industrial development [5]. Visitor Statistics and Trends - In 2024, Shenzhen received 31.61 million inbound tourists, a 56.9% increase year-on-year, with international tourism revenue reaching $7.319 billion, up 93.2% [7]. - During the recent holidays, Shenzhen welcomed 9.2 million visitors, a 12.4% increase from 2024, with total tourism revenue of 8.94 billion yuan, up 17.6% [7]. Other Cities' Unique Tourism Initiatives - Foshan is transforming dragon boat culture into a city tourism IP, hosting various dragon boat events during the holidays, attracting 4.58 million visitors and generating 4.04 billion yuan in tourism revenue [8][9]. - Shantou is focusing on food as a core tourism attraction, integrating culinary experiences into its tourism offerings, with 4.5 million visitors and 2.87 billion yuan in revenue during the holidays [9]. - Meizhou's rural tourism is thriving, with 2.26 million visitors and 2.13 billion yuan in revenue, showcasing the appeal of its scenic villages [9]. Future Directions and Strategies - The article emphasizes the need for cities to enhance their unique tourism offerings and create immersive experiences to attract diverse visitor groups. Shenzhen is positioned to lead in industrial tourism, while other cities can complement this with their cultural experiences [10]. - The development of a collaborative mechanism involving government guidance, market leadership, and community participation is crucial for the sustainability of local tourism projects [10].

Core Viewpoint - The industrial tourism sector is experiencing a surge in popularity during the National Day and Mid-Autumn Festival holiday, particularly at the Jiangnan Shipyard Industrial Tourism Base in Shanghai, which showcases China's industrial heritage and technological advancements [1][10]. Group 1: Industrial Tourism Experience - The Jiangnan Shipyard, known as "China's first factory" with a history of 160 years, attracts numerous families and educational groups during the holiday [1][10]. - Visitors engage in immersive experiences, witnessing the construction of large container ships and liquefied gas carriers, providing a hands-on understanding of shipbuilding processes [6][10]. - The interactive aspect of the tour includes practical activities like assembling ship models, transforming the experience into a "mini shipyard" for educational purposes [8][10]. Group 2: Future Developments - The project manager of Jiangnan Shipyard anticipates a visitor flow of 6,000 during the holiday and plans to incorporate advanced digital technologies in the future, such as digital shipbuilding laboratories and smart manufacturing environments [12]. Group 3: Urban Renewal and Cultural Integration - In addition to industrial tourism, Shanghai is revitalizing former industrial areas, such as the Xuhui Riverside, transforming them into vibrant public spaces with new functions and attractions [13][20]. - The area features restaurants, unique shops, and lively markets, enhancing its appeal as a new urban hub [15][20]. - Ongoing cultural events, like the Shanghai International Light and Shadow Festival, further enrich the area, turning it into an open-air art gallery and attracting visitors [18][20].

Core Insights - The demand for domestic travel among residents has been consistently strong, with projections indicating 3.285 billion trips and total spending of 3.15 trillion yuan in the first half of 2025, setting a new record [2] Group 1: Tourism Development Achievements - The supply of high-quality tourism products has significantly increased, with 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions, bringing the total to 16,500, with county coverage reaching 97% [3] - The integration of tourism with other sectors has become a highlight, promoting "Tourism+" initiatives that combine tourism with agriculture, industry, and sports, thereby extending the industry chain and creating new growth points [3] - The enhancement of technological features in tourism products is evident, with the development of smart tourism solutions and the introduction of AI robots and exoskeleton devices in scenic areas to improve visitor experiences [4] Group 2: Upcoming Travel Trends - With the Mid-Autumn Festival and National Day approaching, a surge in travel is expected, particularly in popular cities such as Shanghai, Chengdu, and Beijing, with outbound tourism to countries like Japan and South Korea anticipated to increase significantly [5] - Despite the growth in the tourism sector, challenges remain, including the mismanagement of resources and ineffective tourism projects, prompting the Ministry of Culture and Tourism to take corrective actions [5]

Core Insights - Changsha County has been recognized as one of the "happiest cities in China" for 18 consecutive years, reflecting a blend of economic prosperity and livability, driven by cultural and tourism integration [7] - The county ranks fifth in the national comprehensive strength among counties and cities, showcasing its leadership in the central and western regions of China [7] - The integration of culture and tourism has significantly contributed to the county's high-quality development, with over 15 million tourists and a tourism revenue of 14 billion yuan in the first half of 2025 [7][8] Group 1: Cultural and Tourism Development - The "micro-vacation" model in Changsha County has transformed ordinary farmland into popular tourist destinations, such as the "Tonghui Changlong Ecological Happy Park," attracting over 3,000 visitors during its trial operation [8] - The county's cultural tourism projects have generated substantial economic benefits, with events like the "Spring Cultural Tourism Activity" drawing 45,000 visitors in a single day and generating over 3 million yuan in revenue [9] - The county has seen a surge in performing arts, with events during the May Day holiday attracting over 300,000 visitors and a sales increase of 32.9% in the surrounding commercial areas [9][11] Group 2: Ecological and Industrial Integration - Changsha County has successfully transformed its ecological resources into tourism assets, with the "Point Green into Gold" strategy enhancing the value of its wetlands and parks [12][14] - The county has introduced industrial tourism, with an expected revenue of 607.5 million yuan from industrial tourism activities in 2024, showcasing the potential of combining industry with tourism [15] - The integration of ecological and cultural resources has led to innovative projects, such as the "I Have Hills in Kaihui" initiative, which has generated over 20 million yuan in comprehensive consumption [14] Group 3: Youth and Community Engagement - A wave of young entrepreneurs is revitalizing the cultural tourism landscape in Changsha County, with new businesses like eco-farms and cafes emerging to cater to urban residents seeking leisure [17] - The county's cultural initiatives have engaged over 700,000 participants in various training and cultural activities, promoting lifelong learning and community involvement [19] - The establishment of commercial centers like the Changsha Shanshan Outlets has enhanced the county's commercial landscape, attracting international and local brands [19] Group 4: Future Prospects - Changsha County is set to host the 2026 City Tourism Development Conference, positioning itself as a key player in regional tourism and cultural exchange [20] - The county's strategic planning includes 44 tourism projects with a total investment of approximately 131.1 billion yuan, indicating a strong commitment to sustainable tourism development [18] - The integration of cultural and tourism resources aims to create a more inclusive and vibrant community, enhancing the overall quality of life for residents and visitors alike [20]

Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]