编者按: 地方文旅消费新密码 在刚刚结束的国庆中秋假期，地方文旅市场在传统与现代的碰撞中，涌现出令人瞩目的新动能。 在广东，深圳转身做起了工业旅游，将冷峻的工业符号与文旅市场结合，探索一条符合自身特色的文旅 发展新途径；在古都西安，流传千年的唐诗不再是书本上的诗句，而是可感知、可消费的文旅资产，西 安将传统文化的流量高效变现。这一今一古两种符号的地方文旅实践，共同激发出新的消费活力。 本报记者 李金萍 深圳报道 国庆中秋假期去哪里玩？广东是重要的旅游目的地之一。 据广东省文化和旅游厅初步测算，2025年国庆中秋假期全省接待游客6517.6万人次，较2024年国庆假期 增长11.5%；旅游收入攀升至613.2亿元，增幅达14.2%。 李舟进一步告诉记者，深圳发展工业旅游在于拥有"自然生态"与"工业文明"深度融合的先天优势。一方 面，深圳拥有覆盖研发设计、智能制造、品牌营销的全产业链基础，以及优势产业链主企业，如华为、 大疆等，形成深圳工业旅游的核心优势，即"企业知名度+工业文明稀缺性"，能吸引国际游客前来学 习、体验，同时也为发展工业旅游提供了可感知、可互动的高科技体验内容素材。另一方面，深圳拥 有"千园之城" ...

央视网消息：在这个国庆中秋假期，工业旅游也掀起热潮。位于上海崇明长兴岛上的江南造船工业旅游基地，在假期期间吸引了众多亲子 家庭和研学团队。当旅游打卡点来到巨型龙门吊下，当书本上的万吨巨轮呈现眼前，是一种怎样的体验呢？我们一起跟随记者镜头，去这家拥 有着160年历史的"中国第一厂"，感受"大国重器"的独特魅力。 走进江南造船 感受"大国重器" 记者跟随参观人群的脚步，走进江南造船展示馆大厅，一面满载造船发展历程的照片墙，格外引人注目，上面挂满了由江南造船自主制造 交付的各类船舶照片。从古老的木船模型到现代的高科技船舶设计图，每一幅照片都诉说着造船人的故事。孩子们听着讲解，不时提问，饶有 兴趣。 "看得见火花 摸得着科技"的零距离体验 跟随观光车，研学师生们踏上了江南造船的码头。伴随着生产现场机器的轰鸣声，在巨型龙门吊下，正在船坞内紧张建造的大型集装箱 船、液化气运输船呈现眼前。从一块钢板的切割、成型，到万吨巨轮的合拢、下水，给大家带来沉浸式的硬核体验。 "可参观可学习可实践"的交互感受 大饱眼福之外，大家还在组队拼接船模的手工实践中，学到了船只结构拆解和组装以及分段制造的原理。整个教室瞬间变成了一个"迷你 造船 ...

Core Insights - The demand for domestic travel among residents has been consistently strong, with projections indicating 3.285 billion trips and total spending of 3.15 trillion yuan in the first half of 2025, setting a new record [2] Group 1: Tourism Development Achievements - The supply of high-quality tourism products has significantly increased, with 58 new 5A-level tourist attractions and approximately 2,600 new A-level attractions, bringing the total to 16,500, with county coverage reaching 97% [3] - The integration of tourism with other sectors has become a highlight, promoting "Tourism+" initiatives that combine tourism with agriculture, industry, and sports, thereby extending the industry chain and creating new growth points [3] - The enhancement of technological features in tourism products is evident, with the development of smart tourism solutions and the introduction of AI robots and exoskeleton devices in scenic areas to improve visitor experiences [4] Group 2: Upcoming Travel Trends - With the Mid-Autumn Festival and National Day approaching, a surge in travel is expected, particularly in popular cities such as Shanghai, Chengdu, and Beijing, with outbound tourism to countries like Japan and South Korea anticipated to increase significantly [5] - Despite the growth in the tourism sector, challenges remain, including the mismanagement of resources and ineffective tourism projects, prompting the Ministry of Culture and Tourism to take corrective actions [5]

Core Insights - Changsha County has been recognized as one of the "happiest cities in China" for 18 consecutive years, reflecting a blend of economic prosperity and livability, driven by cultural and tourism integration [7] - The county ranks fifth in the national comprehensive strength among counties and cities, showcasing its leadership in the central and western regions of China [7] - The integration of culture and tourism has significantly contributed to the county's high-quality development, with over 15 million tourists and a tourism revenue of 14 billion yuan in the first half of 2025 [7][8] Group 1: Cultural and Tourism Development - The "micro-vacation" model in Changsha County has transformed ordinary farmland into popular tourist destinations, such as the "Tonghui Changlong Ecological Happy Park," attracting over 3,000 visitors during its trial operation [8] - The county's cultural tourism projects have generated substantial economic benefits, with events like the "Spring Cultural Tourism Activity" drawing 45,000 visitors in a single day and generating over 3 million yuan in revenue [9] - The county has seen a surge in performing arts, with events during the May Day holiday attracting over 300,000 visitors and a sales increase of 32.9% in the surrounding commercial areas [9][11] Group 2: Ecological and Industrial Integration - Changsha County has successfully transformed its ecological resources into tourism assets, with the "Point Green into Gold" strategy enhancing the value of its wetlands and parks [12][14] - The county has introduced industrial tourism, with an expected revenue of 607.5 million yuan from industrial tourism activities in 2024, showcasing the potential of combining industry with tourism [15] - The integration of ecological and cultural resources has led to innovative projects, such as the "I Have Hills in Kaihui" initiative, which has generated over 20 million yuan in comprehensive consumption [14] Group 3: Youth and Community Engagement - A wave of young entrepreneurs is revitalizing the cultural tourism landscape in Changsha County, with new businesses like eco-farms and cafes emerging to cater to urban residents seeking leisure [17] - The county's cultural initiatives have engaged over 700,000 participants in various training and cultural activities, promoting lifelong learning and community involvement [19] - The establishment of commercial centers like the Changsha Shanshan Outlets has enhanced the county's commercial landscape, attracting international and local brands [19] Group 4: Future Prospects - Changsha County is set to host the 2026 City Tourism Development Conference, positioning itself as a key player in regional tourism and cultural exchange [20] - The county's strategic planning includes 44 tourism projects with a total investment of approximately 131.1 billion yuan, indicating a strong commitment to sustainable tourism development [18] - The integration of cultural and tourism resources aims to create a more inclusive and vibrant community, enhancing the overall quality of life for residents and visitors alike [20]

Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]

Core Insights - Beijing is expanding its industrial tourism sector to strengthen new consumption growth points [1] - The city will launch the "Beijing Industrial Culture Experience Map" during the 2024 Beijing Cultural Forum, featuring ten themes and a hundred experiential projects [1] - Innovative activities such as Industrial Tourism Open Days and festive promotions will be introduced to ensure monthly events with unique characteristics [1] Group 1 - The "Beijing Industrial Culture Experience Map" will promote industrial tourism through hand-drawn maps, brochures, and promotional videos [1] - The initiative aims to attract citizens to visit industrial sites, creating a new consumption trend in Beijing [1] - During the 2025 Spring Festival, eight special industrial tourism sites will be highlighted, with over 300,000 reservations and approximately 430,000 actual visitors [1]

Core Viewpoint - Panzhihua is transforming from an industrial city to a vibrant cultural and tourism destination, focusing on high-quality development through the integration of culture and tourism, aiming to become an "international sunshine health tourism destination" [5][7][13]. Group 1: Cultural and Tourism Integration - Panzhihua is actively promoting the integration of culture and tourism, showcasing its unique cultural heritage and natural beauty through various events and activities [5][6]. - The city has successfully attracted 500,000 health tourism visitors annually, highlighting its appeal as a winter retreat and a hub for professional sports training [8][9]. - The introduction of innovative tourism concepts, such as the "six degrees of endowment," has facilitated the transformation of local resources into tourism products, enhancing the overall visitor experience [7][9]. Group 2: Long-term Development Strategy - Panzhihua has established a long-term commitment to developing its health tourism sector, initiating the "South-North Dialogue" model to foster collaboration and knowledge sharing within the industry [8][9]. - The city aims to enhance its health tourism industry through a comprehensive approach that includes full-scale layout, seasonal development, and all-age services, targeting a significant upgrade by 2027 [9][10]. - The focus on project-driven development will see the construction of key tourism and wellness facilities, including hot spring resorts and cultural heritage sites [9][10]. Group 3: Diverse Tourism Offerings - Panzhihua is diversifying its tourism offerings by integrating sports, agriculture, industry, and traditional medicine into its tourism strategy, creating a multifaceted experience for visitors [10][11]. - The city has developed various tourism routes that highlight its industrial history, agricultural practices, and cultural heritage, attracting a wide range of tourists [11][12]. - The rise of social media has significantly boosted Panzhihua's visibility as a travel destination, with discussions around its unique attractions reaching millions [10]. Group 4: Economic Impact and Community Engagement - The transformation of Panzhihua has led to increased economic activity, with local markets and businesses thriving due to the influx of tourists [13][14]. - Community involvement in tourism development has been emphasized, with local residents actively participating in the creation of tourism experiences and offerings [9][16]. - The city has successfully hosted large-scale events and festivals, further enhancing its reputation as a vibrant tourist destination and contributing to local economic growth [14][15].

Core Insights - The tourism and cultural market in China is thriving during the "May Day" holiday, showcasing resilience and vitality through innovative consumer experiences and government initiatives to enhance service quality [1][2]. Group 1: Government Initiatives - Various regions have implemented over 800 cultural and tourism promotional activities and benefits to attract visitors, such as Shandong's "Good Guest Shandong" tourism discount package [2]. - Extended opening hours and increased night activities have been adopted by attractions, with Hunan Museum extending hours to 8 PM and adding 5,000 daily reservations, while the Qin Shi Huang Mausoleum has increased ticket availability by 15,000 per day [2]. - Public services have been enhanced, with initiatives like the opening of government canteens to the public in Chongqing, attracting over 3,000 visitors, and the release of nearly 100,000 public parking spaces in Jiangsu to alleviate parking difficulties during the holiday [2]. Group 2: Diverse Tourism Offerings - The market is invigorated by diverse tourism products, including red tourism, industrial tourism, and rural tourism, catering to various visitor preferences [3]. - Red tourism has gained popularity, with attractions like the immersive experience in Yan'an, which hosted up to 2,000 visitors per day through a large-scale indoor performance [3]. - The transformation of the former soap factory in Zhengzhou into a 24-hour cultural landmark has attracted over 50,000 visitors daily, with 60% being from outside the city [3]. Group 3: Rural Tourism Growth - Rural tourism is flourishing, with significant participation in local cultural and sports events, such as basketball and food festivals, enhancing visitor engagement [4]. - In the first three days of the holiday, Jiangsu's monitored rural tourism sites received 3.37 million visitors, while Gansu's rural tourism saw a 29.81% increase in visitor spending, totaling 1.154 billion yuan [4]. Group 4: Cultural and Technological Integration - The integration of culture and technology is creating vibrant holiday experiences, with cultural performances and heritage experiences being enhanced by technological advancements [5][6]. - Events like the "Flower Fair" in Shanghai and the non-material cultural heritage performances in Beijing have attracted significant visitor numbers, showcasing local culture [5]. - High-tech experiences, such as drone shows and AR interactions, are enriching the visitor experience, indicating a promising future for the tourism sector [6].

Core Insights - Industrial tourism is gaining popularity across China, with innovative experiences that blend modern industrial technology and historical narratives [1][3] - Yumen, a city historically significant for its oil production, is revitalizing its image to attract tourists [1][3] Group 1: Industrial Tourism Development - The city of Yumen, known for being the birthplace of China's first oil field and petrochemical base, is transforming its industrial heritage into a tourist attraction [1][3] - The local government is leveraging historical sites and industrial relics to create immersive experiences for visitors [1][3] Group 2: Infrastructure and Attractions - Key attractions include the underground city, repurposed buildings like the Soviet expert dormitory turned training academy, and the Iron Man Wang Jinxi Museum, which narrates the history of the oil industry [3] - The Yumen Light Industrial Museum, with an investment of 30 million yuan, features modern exhibition techniques such as VR and interactive games to educate visitors about oil formation and extraction processes [5] Group 3: Tourism Statistics - In the previous year, Yumen hosted 41 study tour groups, and in the first quarter of this year, the city welcomed nearly 700,000 tourists, marking a 22% increase year-on-year [5]