Core Insights - The "Double 11" shopping festival has evolved from a simple promotional event to a significant symbol of China's economic vitality, but it also highlights various structural issues within the e-commerce sector [1] - The prolonged promotional cycles have led to consumer fatigue, diminishing the initial excitement of shopping [1] - New business models like live-streaming sales have created sales miracles but also exposed risks related to product quality and after-sales service [1] E-commerce Complaint Data - A report released on December 2, 2025, based on data from the "Electric Complaint Treasure" platform, analyzed consumer complaints during the Double 11 period [3][5] - The report covers two main sectors: digital retail and life service e-commerce, detailing complaint data and typical complaint cases [5] Digital Retail Ratings - In the digital retail rating list for Double 11, platforms received various ratings: "Recommended" for Zhuanzhuan and Tuhu Car Maintenance, "Cautious Order" for Douyin E-commerce, and "Not Recommended" for Xiaohongshu [6] - Major platforms like Taobao, Tmall, Xianyu, Kuaishou, and WeChat did not receive any ratings [6] Complaint Statistics - A total of 33 platforms were listed in the digital retail complaint rankings, with the top 10 platforms by complaint volume being Pinduoduo, Douyin E-commerce, Taobao, JD.com, Kuaishou, Xianyu, WeChat, Zhuanzhuan, Xiaohongshu, and Weidian [7] - The report also categorized platforms ranked 11-33, including Tmall, Tuhu Car Maintenance, and others [7] Typical Complaint Cases - The report identified ten typical complaint cases in the digital retail sector, involving platforms such as Bilibili Purchase, Xiaoe Tong, and others [9] - Specific complaints included issues like logistics refund disputes, product quality concerns, and inadequate customer service responses [10][11][12][13][14][15][16][17][18][19][20][21]