Core Insights - The article highlights the significant increase in consumer activity and planning for purchasing New Year goods, reflecting a strong cultural emphasis on the rituals associated with the Spring Festival [3][11][23] Consumer Behavior - 68.8% of consumers start planning their New Year purchases more than two weeks in advance, with 21% beginning around the time of the Little New Year, indicating a strong sense of ritual [3][11] - Over 82.6% of consumers create shopping plans before purchasing, with 40% categorizing themselves as "highly planned" shoppers [3][4] Purchasing Trends - Nearly 79.4% of consumers buy different types of New Year goods in phases, prioritizing high-value items and gifts first, followed by daily necessities [4][11] - The purchasing rhythm is divided into three phases: pre-Laba, pre-Little New Year, and the days leading up to New Year's Eve, with specific items prioritized at each stage [4][12] New Year Goods - New Year goods are evolving, with "good fortune" items and tech products leading the market, alongside a rise in pet-related purchases and service consumption [5][19] - 84.5% of consumers show interest in zodiac-themed goods for the Year of the Horse, with a notable demand for items that carry auspicious meanings [6][21] Market Dynamics - The sales of home appliances in rural areas have surged, with products like robotic vacuum cleaners and multi-functional cooking devices seeing significant growth [7][22] - The demand for home cleaning services has increased, with 36.5% of consumers opting for these services to prepare for the New Year [18] Cultural Significance - The article emphasizes the emotional and cultural significance of New Year purchases, with consumers seeking to enhance family gatherings and traditional rituals [9][23] - The integration of pets into New Year celebrations reflects a broader trend of personalizing holiday experiences [19][23]