本文转自【上海网络辟谣】； 春节长假，上海年货消费再次迎来高峰，各老字号里的客流几乎能用"摩肩接踵"来形容。火腿、香肠、咸肉、醉蟹、糟虾、八 宝饭、松糕等具有地方特色的年货最受欢迎。 不少消费者带着小推车，一次买一整条火腿、几十只八宝饭的大有人在，充分展示了囤货实力。 不过，囤的年货一两天乃至整个春节假期都吃不完怎么办？食安专家提醒，科学选购和妥善保存不可少。 腌好腊鲜美，适量为宜 《舌尖上的中国》取景地吸引了很多采购腌腊制品的消费者（本文照片均作者摄） 将一根前端略细的竹签深深扎入深红色的火腿，抽出来，火腿特有的咸香与脂香萦绕在鼻尖。 还记得纪录片《舌尖上的中国》里，那根"神奇"的竹签吗？上海人的年货清单中，大多有火腿。煲汤、蒸鱼时放上几片甚至几 丝火腿，就能"吊鲜"。 在纪录片取景地三阳南货店，火腿、咸肉、腊鸡、酱鸭等各种腌腊制品令人眼花缭乱。腌腊柜柜组长何俊忙得不可开交，一会 儿向消费者演示怎样通过竹签选火腿，一会儿又根据消费者要求对腌腊制品进行分割后称重销售。 竹签辨香 南风肉是介于火腿与咸肉之间的腌腊制品，适合蒸煮，有雪花状花纹的产品口感更鲜嫩 糟醉味浓，安全第一 糟醉水产品很受上海市民喜爱 另一个 ...

年，越来越近；情，愈来愈浓。提起年味儿，你最先想到的是什么？是热闹非凡的庙会、舞龙舞狮表 演，还是满街的红灯笼、窗花和春联，是热气腾腾的年夜饭，还是琳琅满目的地方特色美食……其实， 年味儿就是家乡的风景、家乡的味道，承载着人们对新年的美好向往和期待，蕴藏着人们对传统文化的 坚守与传承。在过年形式日益多元化的今天，春节已经成为一场融合了购物、探亲、休闲与文化体验的 全民"流动盛宴"。 最好的年味，是双向奔赴的亲情。"二十五，磨豆腐；二十六，炖年肉；二十七，宰公鸡；二十八，把 面发；二十九，蒸馒头；三十晚上熬一宿"，春节歌谣里承载着满满的幸福、快乐的回忆，过年过得就 是亲情的味道。方寸餐桌满盛人间烟火，年夜饭是中国人最朴素的团圆仪式，那些耗时数日烹制的菜 肴，每一道都裹着辞旧迎新的期许，是许多人心中根深蒂固、无可替代的"过年味道"。给长辈拜年，与 亲友拉家常，给小辈发压岁钱，耳畔的乡音、舌尖的记忆，有了团圆，才有了过年的味道。如果确实无 法回家与家人团聚，也要记得给家里打个电话，或者与家人微信视频聊天，报个平安，送上新春祝福， 让春节充满亲情充满爱。 最是人间烟火气，恰是年味正浓时。年味交织着生活的芬芳，寄寓着我 ...

2月15日，市民在拉萨市八廓街附近采买年货。 2月15日，市民在拉萨市冲赛康市场购买年货。 随着农历春节和藏历新年日益临近，拉萨街头巷尾年味渐浓，年货市场热闹非凡，供销两旺。从冲赛康市场到八廓商城，承载着传统文化与新年 祝福的藏式年货琳琅满目，市民们争相选购。 新华社记者 丁增尼达 摄 2月15日，商户在拉萨市八廓商城推销年货。 随着农历春节和藏历新年日益临近，拉萨街头巷尾年味渐浓，年货市场热闹非凡，供销两旺。从冲赛康市场到八廓商城，承载着传统文化与新年 祝福的藏式年货琳琅满目，市民们争相选购。 新华社记者 丁增尼达 摄 随着农历春节和藏历新年日益临近，拉萨街头巷尾年味渐浓，年货市场热闹非凡，供销两旺。从冲赛康市场到八廓商城，承载着传统文化与新年 祝福的藏式年货琳琅满目，市民们争相选购。 新华社记者 丁增尼达 摄 2月15日，在拉萨市冲赛康市场附近，商户在擦拭商品。 随着农历春节和藏历新年日益临近，拉萨街头巷尾年味渐浓，年货市场热闹非凡，供销两旺。从冲赛康市场到八廓商城，承载着传统文化与新年 祝福的藏式年货琳琅满目，市民们争相选购。 新华社记者 丁增尼达 摄 2月15日，商户在拉萨市八廓商城给羊头摆件上色。 ...

Group 1 - The core theme of the article revolves around the evolving trends in Chinese New Year dinner preparations, emphasizing health and the incorporation of diverse regional flavors [2][4][6]. - A significant 46.7% of families are focusing on healthier meal options, opting for "light burden" dishes to replace some traditional heavy dishes [4][6]. - The survey indicates that 87.1% of respondents are willing to include seasonal vegetables in their New Year dinner, with spring bamboo shoots, pea shoots, and asparagus being the most popular choices [4][6]. Group 2 - Approximately 89.3% of families are incorporating "flavors from other regions" into their New Year dinner, showcasing a shift from traditional hometown dishes to a broader representation of Chinese cuisine [4][5]. - Guangdong cuisine leads the preferences with a selection rate of 21.1%, followed by Jiangsu and Beijing cuisines at 19.2% and 19.1% respectively, indicating a growing interest in diverse culinary traditions [5][6]. - The trend of convenience is rising, with 75.2% of families still having elders prepare the dinner, but 24.7% of younger individuals are taking on the role of "main preparer," reflecting a shift towards more varied preparation methods [12][17]. Group 3 - Companies in the food and beverage sector are adapting to these trends, with several listed companies preparing for the New Year dinner market and offering pre-made meal kits [12][13]. - Notable companies like Quanjude and Guangzhou Restaurant are actively promoting their New Year dinner offerings, indicating a competitive landscape in the catering market [12][13]. - The article highlights that consumer preferences are shifting towards a balance between indulgence and health, with many opting for a "planned indulgence" approach during the festive season [17][18].

2月14日，宁夏银川，市民在银川国际会展中心内选购年货。随着春节脚步临近，2026银川新春年货博 览会在银川国际会展中心举行。琳琅满目的特色美食、新鲜诱人的生鲜果蔬、丰富多样的休闲零食，以 及各类酒水饮品、家居用品等一应俱全，吸引了众多市民前来选购。博览会现场年味浓郁，满足消费 者"一站购齐"年货的需求。中新社记者 于晶 摄 宁夏银川，市民在银川国际会展中心内选购年货。中新社记者 于晶 摄 2月14日， 2月14日， 宁夏银川，市民在银川国际会展中心内选购年货。中新社记者 于晶 摄 宁夏银川，市民在银川国际会展中心内选购年货。中新社记者 于晶 摄 2月14日， 宁夏银川，市民在银川国际会展中心内选购年货。中新社记者 于晶 摄 宁夏银川，市民在银川国际会展中心内选购年货。中新社记者 于晶 摄 2月14日， 2月14日， ...

1月中下旬起，快递进入"年货时间"。随着年味渐浓，买年货、寄年礼，红火的年货市场驱动快递业务 量迎来一波高峰。国家邮政局数据显示，2月2日至2月8日，全国快递业务量约46.86亿件，环比增长 3.19%，日均件量近6.7亿件。 一件件快速流动的"年味包裹"，衔接供需、传递温情。年货产品如何在庞大的快递物流网上流动？从中 能感受到今年年货消费市场的哪些新变化？临近春节，记者进行了探访。 晨光初露，顺丰快递员康虹山已经忙碌起来。套上特制冰袋、放入快递纸箱、贴上电子面单……一箱箱 浑圆饱满、色泽鲜红的智利车厘子堆成小山，整装待发。 这个年货季，内外两张物流网深度对接，让更多全球好物进入消费者的年货清单。 "这几箱空运到黑龙江，今天下单，明天就能到。"康虹山告诉记者，最近进入业务高峰，每天要打包 200多箱车厘子，集中发往江浙沪和北方多省份。 进入1月以来，圆通航空接连从孟加拉国、巴基斯坦等国，直飞浙江杭州、云南昆明，将来自印度洋的 海鲜运抵国内； 这里是华东地区规模最大的果品集散中心——浙江嘉兴水果市场。进入年货旺季，以车厘子为主力，进 口水果寄递迎来年度高峰。去年年货季，嘉兴水果市场车厘子进口柜量约1万柜，而今年 ...

Core Viewpoint - The upcoming Spring Festival has led to a vibrant consumer market, particularly in the agricultural supply chain, with fresh produce being transported from southern regions to northeastern specialties, enhancing the festive atmosphere across the country [1] Group 1: Agricultural Supply Chain - The Northeast New Fa Di Agricultural Product Supply Chain Center in Panjin, Liaoning Province, serves as a hub for fresh fruits and vegetables shipped from the south and northeastern specialties being distributed nationwide [1] - Products such as Panjin's alkaline tomatoes, river crabs, rice, and blueberries and strawberries from Dandong Donggang are being shipped, with deliveries reaching southern tables within 24 hours [1] Group 2: Market Operations - A fruit and vegetable vendor, Zhang Yan, reported that preparations for the festival have begun, with daily stock and inventory levels ranging from 60,000 to 80,000 jin [1] - Fresh green beans from Mengding, Lincang City, Yunnan Province, are being directly loaded and transported to the market, ensuring high freshness [1] Group 3: Product Variety - The diverse range of southern and northern festival goods available at the Northeast New Fa Di Agricultural Product Supply Chain Center enriches the festive experience [1]

央广网北京2月10日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道，各地年货大集热 闹开市，春联福字红艳夺目，特产美食香气四溢，节前消费市场年味渐浓。 在安徽宿州砀山县，年货大集迎来采购热潮。红灯笼与春联、福字挂件把大集装点得红红火火，各 类年货琳琅满目。 消费者许诺：快过年了，最开心的事情就是来赶大集！挑春联、选福字、逛集市、买年货。 在河北邢台太行国际会展中心，"太行泉城年货节"为市民打造了一场"家门口的年货盛宴"，吸引不 少人前来挑选。 本届年货节汇聚了国内外300多家参展商，从本地特产的熏肉、酥鱼、酸枣汁，到新疆干果、山西 陈醋、大连海鲜等全国各地好物，还有来自俄罗斯、塞尔维亚等20多个国家和地区的特色商品。 塞尔维亚参展商艾瑞斯·格拉贝兹：这是我们第一次来邢台参加年货节，我们带来了塞尔维亚传统 果酒红酒、咖啡、蜂蜜，都是特色好物，很受大家欢迎，感谢这个平台让我们能把家乡的味道带给中国 朋友。 这两天，"优质农产品共富市集（年货专场）"在山东淄博市博物馆广场火热举行。200多个村集体 的优质项目和近百家企业商户带来千余款特色年货，让消费者一站式购齐年节好物。 市民孙伟军：我买了花椒酱，还有这个 ...

Core Viewpoint - The upcoming Spring Festival is driving a surge in the "New Year goods" market, with businesses encouraged to offer higher quality and personalized products to meet consumer demand [1][2][7]. Group 1: Market Trends - The "New Year goods" market is entering its busiest phase, with various sales events and promotions across wholesale markets, shopping districts, and online platforms [2][4]. - Online searches for "New Year goods" have increased significantly, with specific keywords like "Year of the Horse gift boxes" trending, indicating strong consumer enthusiasm [2]. - Traditional decorative items are among the first to see increased sales, with red-themed products like lanterns and couplets being particularly popular [3][4]. Group 2: Consumer Behavior - Consumers are increasingly seeking traditional foods such as cured meats and sausages, which are convenient for gifting during the festive season [4]. - There is a notable shift towards health-oriented products, with events like the "Health New Year Goods Festival" attracting significant public interest [5][7]. - The demand for innovative and personalized products is rising, as consumers look for unique items that reflect cultural significance and personal expression [7][10]. Group 3: Business Strategies - Companies are adapting to consumer preferences by introducing diverse product offerings, including health-focused items and traditional foods with modern twists [5][12]. - The logistics and delivery capabilities of major platforms have been enhanced, with services like "minute-level delivery" and "instant retail" becoming more prevalent [8]. - Local businesses are leveraging cultural elements and community engagement to create unique shopping experiences, thereby driving foot traffic and sales [13][15]. Group 4: Innovations in Traditional Brands - Traditional brands are evolving by incorporating modern marketing strategies and product innovations to attract younger consumers [10][15]. - The introduction of themed gift boxes and convenient meal kits reflects a blend of traditional flavors with contemporary consumer needs [12][16]. - Efforts to enhance brand storytelling and emotional connections are being prioritized, as companies aim to resonate with consumers' cultural and emotional values [15][16].

Core Insights - The essence of the festive atmosphere reflects the happiness of people's livelihoods, the resilience of the economy, and the vitality of development [1][5] - The transition in the consumption model of New Year goods from "bulk purchasing" to "instant satisfaction" showcases the integration of traditional craftsmanship with modern cultural IPs, highlighting the deep coupling of technological innovation and market demand [1][5] Group 1: Market Trends - The definition of New Year goods has expanded significantly, now including not only traditional items but also smart robots, cultural products, and lifestyle services, indicating a shift towards a more comprehensive consumer experience [2] - The continuous heat in the New Year goods market is attributed to precise supply-side efforts and innovative models, responding to diverse consumer demands and reflecting a clear trend towards quality and personalization in consumption [2][3] Group 2: Consumer Behavior - The Chinese retail market is entering a critical restructuring phase, with a shift from merely buying products to purchasing experiences and values, as indicated by the changing consumer trends [3] - The focus on emotional depth and individual care in consumer behavior marks a new stage in the Chinese consumption market, emphasizing the importance of meeting consumers' relevant product and emotional needs [3] Group 3: Cultural and Economic Initiatives - The release of consumer vitality during the Spring Festival is supported by cultural and commercial initiatives, such as the "2026 Beijing New Spring Cultural Benefit Consumption Activity," which will distribute over 70 million yuan in various subsidies [4] - The integration of cultural, commercial, and tourism activities is becoming a new driving force for high-quality development and economic vitality, creating attractive composite consumption experiences [4]