生肖酒投资属性弱化
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马年生肖茅台上市首日遭热炒,1899元基础款黄牛喊价3000元
Di Yi Cai Jing· 2026-01-06 04:33
Group 1 - The core viewpoint is that the newly launched zodiac Maotai is moving away from its investment and financial attributes, making it difficult to replicate previous speculative trends [1][2] - The zodiac Maotai for the Year of the Horse includes three versions: classic, premium, and gift box, with prices ranging from 1899 yuan to 3789 yuan, and the sales model combines consignment and distribution [1] - Despite initial high demand and price speculation by resellers, industry insiders caution that past trends show similar products have experienced price drops after initial spikes, indicating potential risks for sustained price increases [1] Group 2 - The overall environment for the liquor industry is characterized by a decline in liquidity, making it challenging for new zodiac wines to maintain their investment appeal [2] - The trend indicates that zodiac Maotai is returning to a cultural gift attribute rather than being viewed primarily as an investment vehicle, suggesting a long-term shift away from speculative trading [2]