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“马茅”经典版印刷错误,茅台紧急回应
第一财经· 2026-01-22 07:21
Core Viewpoint - The article discusses a printing error on the packaging of the 53% vol 500ml Guizhou Moutai liquor (Year of the Horse edition), where the character "昴" was mistakenly printed as "昂" [2][3][6]. Group 1: Incident Details - The error was confirmed by the WeChat account "Xiao Moutai," which stated that the character "昴" was missing a stroke, leading to the incorrect printing [6]. - Guizhou Moutai has initiated corrective measures, including contacting the supply chain for modifications and offering exchanges for consumers who have already purchased the product [6][7]. - The official retail prices for the Year of the Horse Moutai liquor are set at 1899 yuan per bottle for the classic version, 2499 yuan for the premium version, and 3789 yuan for the gift box [7]. Group 2: Market Implications - Despite the error, some market analysts believe that this "misprint" could enhance the collectible value of the Year of the Horse Moutai liquor, similar to how misprinted stamps have appreciated in value [9]. - The rarity and uniqueness of the misprinted version may provide a potential for future price appreciation and collectible interest [9].
茅台酒厂又放狠招!马年生肖酒1折疯抢,手慢无!
凤凰网财经· 2026-01-07 14:14
Core Viewpoint - The article promotes the Moutai No.1 Year of the Horse Zodiac Wine as a unique and valuable collectible, emphasizing its limited availability and cultural significance, while offering it at a significantly reduced price compared to market value [3][18][60]. Group 1: Product Overview - The Moutai No.1 Year of the Horse Zodiac Wine is described as a limited edition product, with only 3,999 bottles available globally, making it a rare collectible in the liquor market [10][12]. - This wine is a special brew commemorating the 130th anniversary of the artist Xu Beihong and the 60th anniversary of master distiller Ji Keliang, adding to its cultural and historical value [7][33]. - The wine features a unique design inspired by Xu Beihong's artwork, specifically the "Standing Horse" painting, which is valued at over 30 million yuan [12][46]. Group 2: Pricing and Availability - The retail price for the Moutai No.1 Year of the Horse Zodiac Wine is set at 3,999 yuan per set, but it is being offered at a promotional price of 688 yuan, representing a significant discount [18][60]. - There are only 100 sets available for this promotional offer, with over 40 already reserved, indicating high demand and limited supply [22][54]. - The article highlights the urgency of purchasing due to the limited stock and the potential for future price increases as the product gains value over time [56][92]. Group 3: Quality and Craftsmanship - The wine is produced using a rigorous quality control system, surpassing the standards of regular Moutai products, ensuring a premium taste and quality [26][85]. - It is crafted using the traditional "Kunsan" method, with a minimum aging period of five years for the base liquor and additional blending with over ten-year-old spirits [42][76]. - The product is presented in an elegant gift box, making it suitable for gifting and enhancing its appeal as a high-end product [43][90].