Core Insights - The article highlights a shift in the way consumers approach purchasing traditional New Year goods, moving from simply "sending items" to "sending heartfelt intentions" as younger generations take charge of holiday preparations [1] Group 1: Changing Consumer Behavior - The search volume for New Year-themed cultural red envelopes has increased by over 700%, while searches for "Year of the Horse cultural products" have surged nearly 1000% [1] - High-value home appliances, such as robotic vacuum cleaners and dishwashers, have seen sales in county markets surge by over 100%, indicating a trend where young people are using smart appliances to ease the burden on their parents [1] Group 2: New Purchasing Methods - An increasing number of young consumers are utilizing AI models to assist in selecting New Year gifts, providing specific details about their parents' needs and preferences to receive tailored recommendations [3][5] - The AI model suggests a combination of practical gifts, such as a back massager and a Bluetooth speaker for square dancing, along with personalized items like a family calendar, enhancing the emotional value of the gifts [5] Group 3: Emotional Significance of Gifts - The article emphasizes that New Year gifts are no longer just products on shelves but represent care and connection, highlighting that parents value the thoughtfulness behind the gifts rather than their monetary worth [8]