综合多家购物平台的数据发现，今年春节，年货正从"送东西"转向"送心意"。曾经享受年味的孩子如今成了张罗年味的主力，正用一种更"轻"更"走心"的方 式定义传统年俗。 在购物平台上，新年国潮特色红包搜索量增长超过了700%，"马年文创"搜索增长了近1000%，"好彩头"+"国潮设计"更受欢迎。 而高价值的家电成为"老家年货"主力，比如扫地机器人、洗碗机等智能电器销量在县域市场暴涨超100%，年轻人正在用智能家电替父母"减负"。 划重点：选择有"非遗"或者"博物馆联名"标签的文创礼盒，既有"文化味"又适合拍照分享，情绪价值瞬间拉满；而购买家电类年货建议避开物流高峰。 当然，除了大家购买年货的品类在变化，我们还发现了新的购买方式。越来越多的年轻人开始用大模型"代劳"买年货。 腰部按摩仪+广场舞蓝牙音箱+定制全家福台历，大模型给了这样的建议，并附上比价链接和安装视频。可以一键下单，大模型还能生成语音祝福，同步发 到父母手机上。 划重点：用大模型选年货时，记得提供年龄、健康状况、兴趣爱好等关键信息，结果会更加精准；下单后可以让大模型自动生成"使用指南"，打印下来随箱 送出，爸妈开箱的时候就能上手！ 你看，其实年货不再只是 ...

Core Insights - The article highlights a shift in the way consumers approach purchasing traditional New Year goods, moving from simply "sending items" to "sending heartfelt intentions" as younger generations take charge of holiday preparations [1] Group 1: Changing Consumer Behavior - The search volume for New Year-themed cultural red envelopes has increased by over 700%, while searches for "Year of the Horse cultural products" have surged nearly 1000% [1] - High-value home appliances, such as robotic vacuum cleaners and dishwashers, have seen sales in county markets surge by over 100%, indicating a trend where young people are using smart appliances to ease the burden on their parents [1] Group 2: New Purchasing Methods - An increasing number of young consumers are utilizing AI models to assist in selecting New Year gifts, providing specific details about their parents' needs and preferences to receive tailored recommendations [3][5] - The AI model suggests a combination of practical gifts, such as a back massager and a Bluetooth speaker for square dancing, along with personalized items like a family calendar, enhancing the emotional value of the gifts [5] Group 3: Emotional Significance of Gifts - The article emphasizes that New Year gifts are no longer just products on shelves but represent care and connection, highlighting that parents value the thoughtfulness behind the gifts rather than their monetary worth [8]