用酒消费偏好转变
Search documents
福建“尾牙”市场调查:数量缩减、规格降低,有宴会低度酒唱主角
Sou Hu Cai Jing· 2026-01-28 10:51
Group 1 - The number of year-end banquets (尾牙宴) in Fujian is significantly decreasing, with many hotels reporting no bookings at all [2][5] - The scale and standards of these banquets are shrinking, with many companies opting not to hold them or reducing their scale and specifications [4][5] - The impact of the "limit on alcohol" policy has exacerbated the situation, leading to a reported 50% reduction in corporate year-end events [2][5] Group 2 - There is a notable shift in the types of alcoholic beverages being purchased for these events, with a preference for lower-cost options and an increase in the popularity of craft beers and low-alcohol beverages [6][8] - Companies are increasingly focusing on cost-effectiveness, with many opting for cheaper wines and spirits, and a significant drop in the procurement of mid to high-end products [6][9] - The changing preferences reflect a broader trend where companies prioritize practicality over extravagance, favoring a more relaxed dining experience [9]