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一线调查 | 电动自行车新国标实施前夜:旧标车涨价去库存,新标车难觅踪影
Mei Ri Jing Ji Xin Wen· 2025-10-27 12:16
Core Insights - The prices of old national standard electric bicycles are rising as the deadline for compliance with the new national standard approaches, leading to a scarcity of inventory [2][4][10] - The new national standard, effective from December 1, 2025, prohibits the sale of non-compliant electric bicycles, prompting consumers to rush to purchase old models before they are phased out [2][7][10] - Many brands have halted the production of old national standard models, resulting in a significant increase in their prices, with some models seeing price hikes of 100 to 300 yuan [4][7][13] Industry Trends - The transition period between the old and new national standards has led to a surge in demand for old national standard models, while new models are scarce in the market [2][11][13] - Manufacturers are likely controlling the release of new national standard models to avoid impacting the sales of existing old models, as the latter are still in demand [11][13] - The new national standard imposes stricter safety and performance requirements, which may require manufacturers to invest in redesigning products and upgrading production lines [13][14] Market Dynamics - The electric bicycle market is experiencing a shift in competition focus from price wars to value-driven competition based on technology, safety, and intelligence [13][14] - Some companies are exploring sales opportunities in the electric motorcycle market, as the new national standard does not apply to these vehicles, allowing for higher speed models to cater to specific consumer needs [14] - As of now, several brands have begun to introduce models that comply with the new national standard, with plans for more releases starting in December [14]