Core Viewpoint - Alibaba is strategically integrating its instant retail and travel businesses, Ele.me and Fliggy, into its China e-commerce division to transform from a single e-commerce platform to a comprehensive consumer platform, aiming to alleviate traffic anxiety and enhance user engagement [2][4][11]. Group 1: Strategic Integration - The merger of Ele.me and Fliggy into the e-commerce division is a significant strategic upgrade, indicating a shift towards a unified consumer ecosystem that combines e-commerce, instant retail, and travel services [2][4]. - Ele.me and Fliggy will continue to operate independently but will align their business strategies with the e-commerce division to enhance collaboration and efficiency [4][6]. - The integration aims to leverage high-frequency transactions from instant retail to boost low-frequency e-commerce user engagement, thereby creating a more competitive consumption ecosystem [5][9]. Group 2: Market Potential and Growth - The instant retail market in China reached a scale of 650 billion yuan in 2023, with a year-on-year growth of 28.89%, and is projected to exceed 2 trillion yuan by 2030, highlighting its potential as a new growth area for Alibaba [8]. - The collaboration between Taobao's flash purchase service and Ele.me has shown significant results, with daily orders increasing from 10 million to over 60 million in less than two months, indicating a successful synergy [6][7]. - The need for Alibaba to find new growth points is critical as e-commerce growth slows, making instant retail a prime focus for future investments [8][9]. Group 3: Competitive Landscape - The competitive landscape is intensifying, with major players like JD.com and Meituan actively participating in the instant retail and travel markets, prompting Alibaba to adapt its strategies [7][10]. - The integration of Ele.me and Fliggy is seen as a response to the challenges posed by competitors, as both businesses were previously considered non-core to Alibaba's main operations [7][11]. - The future of Alibaba's business model may hinge on successfully merging online and offline services to create a "super app" centered around consumer needs, which is essential for maintaining competitiveness in the evolving market [11].