电商乱象治理
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曝光46家店铺!五粮液双11前放大招
Guo Ji Jin Rong Bao· 2025-10-20 13:02
Core Viewpoint - Wuliangye Group has issued a consumer notice highlighting the risks associated with purchasing its products from unauthorized online stores, revealing a list of 46 such stores [1][6][8]. Group 1: Unauthorized Sales and Risks - Wuliangye has identified 46 unauthorized online stores selling its products, warning consumers that these products are not part of its official product control and traceability system [1][8]. - The company emphasizes that products from unauthorized channels may be counterfeit or of inferior quality, lacking verification through its official traceability system [5][8]. - Consumers purchasing from these unauthorized stores may face difficulties in verifying product authenticity, ensuring product quality, and accessing official after-sales services [5][8]. Group 2: Market Context and Company Performance - The announcement comes ahead of the "Double Eleven" shopping festival, a time when the company aims to combat low-priced counterfeit products and other market irregularities [6][8]. - In the first five months of the year, Wuliangye provided free product authentication services for 1,610 bottles, identifying 268 counterfeit products, which accounted for 16.65% of the total [8]. - Despite challenges in the white liquor market, Wuliangye reported a revenue of 52.771 billion yuan, a year-on-year increase of 4.19%, and a net profit of 19.492 billion yuan, up 2.28% [8].