在电商行业蓬勃发展的当下，产品价格混乱问题愈发凸显，低价乱价、窜货等现象不仅损害品牌形象， 还严重影响市场秩序与品牌利润。对品牌方而言，做好电商产品控价并制定完善的维权方案，已成为保 障自身发展的关键。以下为大家详细介绍电商产品控价的具体操作与对应的维权方案。 一、建立价格管控体系，从源头预防乱价 1. 知识产权投诉：若发现违规商家在产品主图、详情页中使用品牌商标、LOGO、官网图片等受知 识产权保护的内容，品牌方可依据商标权、著作权等，向电商平台发起投诉。以淘宝为例，登录 阿里巴巴知识产权保护平台，上传商标权证书、版权登记证书等材料，明确指出商家的侵权行 为，平台审核通过后，会对违规产品链接进行下架、删除处理，同时对店铺进行扣分，情节严重 的还会限制店铺经营权限。 2. 违规宣传投诉：部分商家为吸引消费者，会在产品宣传中使用 "最优惠""全网最低价" 等违反《广 告法》的绝对化用语，或存在虚假宣传产品功效、成分等情况。品牌方可收集商家的违规宣传截 图，向平台投诉商家违反广告法与平台规则，平台会对违规商家进行警告、扣分，要求商家整 改，若商家拒不整改，平台将采取更严厉的处罚措施，如下架产品、关闭店铺等。 （二 ...

Core Viewpoint - The article emphasizes the necessity for brands in the e-commerce industry to adopt a multi-channel approach to protect their rights and maintain market order amidst challenges like price chaos and infringement issues [1]. Group 1: E-commerce Platform Tools - E-commerce platforms have built-in intellectual property protection systems that serve as the primary defense for brands. Major platforms like Taobao, JD.com, and Pinduoduo have dedicated IP protection centers [3]. - Brands can initiate complaints against infringement links by providing necessary documentation such as trademark registration certificates and copyright registration certificates. For instance, Taobao allows brands to submit evidence of trademark, copyright, and patent infringements through its "Intellectual Property Protection Platform" [3]. - The advantages of these channels include quick response times and ease of operation, making them essential for daily rights protection [3]. Group 2: Administrative Regulatory Support - Administrative regulatory bodies play a crucial role in combating severe infringement cases. Brands can report issues like large-scale diversion or counterfeiting to market regulatory departments and intellectual property offices [3]. - These departments can conduct on-site inspections, seize infringing goods, and impose administrative penalties based on laws such as the Trademark Law and the Anti-Unfair Competition Law [3]. - Brands can also utilize the 12315 platform for online reporting, enhancing the collaboration between government and enterprises to deter illegal activities effectively [3]. Group 3: Judicial Pathways - The judicial route is the ultimate means for brands to safeguard long-term interests and hold infringers legally accountable. If infringement leads to significant economic losses or if administrative and platform remedies are ineffective, brands can file civil lawsuits [4]. - For serious offenses like trademark counterfeiting, brands can report to law enforcement to pursue criminal charges against infringers [4]. - Judicial rulings carry authority and can help brands recover economic losses while serving as a basis for future complaints and administrative reports, reinforcing the deterrent effect against infringers [4]. Group 4: Third-Party Professional Agencies - Third-party price control agencies offer efficient, one-stop solutions for brands lacking professional teams or resources. These agencies utilize extensive industry experience and proprietary monitoring systems to conduct real-time checks across multiple platforms [4]. - They are familiar with platform rules and complaint processes, allowing them to develop targeted complaint strategies that enhance success rates and prevent damage to brand accounts [4]. - Additionally, these agencies assist brands in establishing long-term price control mechanisms, ensuring a systematic and proactive approach to rights protection [4]. Group 5: Comprehensive Rights Protection Strategy - In summary, brands should combine various channels based on their needs: platform channels for daily rights protection, administrative and judicial channels for robust support, and third-party agencies for professional assistance [5]. - A "multi-channel collaboration and full-process coverage" pricing control system is essential for brands to effectively curb infringement and price chaos, thereby safeguarding market order and their long-term interests [5].