来源：环球网 大赛创客特训营的集中学习、热火朝天的田间地头，非遗技艺的传承工坊、现代智能制造的生产车 间……这场赛事构筑起电商人才的立体培养场。行业专家与院校导师们带选手们走完视频创推的全流程 ——从策划创意的专业培训，到实地拍摄的镜头捕捉；从剪辑台前的精益求精，到直播间的话术打磨。 当一个个创意方案经过市场检验，当传统工艺遇见数字传播，这场融合了技艺传承与现代营销的实践， 正在打通从创意到商业变现的"最后一公里"。 演播厅的灯光虽然渐暗，这场历时两个多月的电商人才盛会却已为江淮大地播下了希望的种子。从皖南 茶香氤氲的青山秀水到淮北绿浪翻滚的盛夏原野，从千年徽商的诚信精神到数字时代的创新思维，这场 赛事见证的不仅是商业价值的创造，更是一次历史与未来的精彩对话。"皖美达人 视界生徽"的愿景， 正在绽放出打造数字经济新高地的无限可能。 本次大赛由安徽省商务厅、安徽省人力资源和社会保障厅联合主办，六安市商务局、安徽广播电视台、 安徽国际商务职业学院、安徽省网商协会共同承办，安徽省委网信办特别支持。作为省级一类职业技能 竞赛，大赛自5月启动以来，覆盖全省16个地市，不仅是一场技能比拼，更是一次数字经济与实体经济 深度 ...

Core Insights - The cross-border e-commerce sector in Hangzhou is experiencing a significant talent demand, with a reported shortage of 4 million professionals nationwide in 2023 [3][9] - The average monthly salary for cross-border e-commerce talent in China is approximately 9,848 yuan, with many positions in Hangzhou offering salaries exceeding 10,000 yuan, and some reaching up to 30,000 yuan [7][8] Talent Demand - Companies are particularly seeking foreign trade salespersons, Amazon operation managers, and cross-border e-commerce specialists, with a focus on overseas market development and maintenance [3][4] - There is a growing preference for candidates with overseas study backgrounds and proficiency in less common languages such as Vietnamese, Malay, and Thai [5][6] Salary and Compensation - The salary range for operational roles in cross-border e-commerce varies from 6,000 to 10,000 yuan base salary, with potential total earnings reaching 15,000 to 30,000 yuan including commissions [7][8] - Companies like Zhejiang Mairek Technology Co., Ltd. and Zhejiang Tongfu Te Meike Co., Ltd. are actively hiring and expanding their talent pool to meet market demands [7][8] Talent Development Pathways - The current talent shortage is attributed to a lack of cross-cultural communication skills, limited language proficiency, and a disconnect between education and practical application [9][10] - Collaboration between educational institutions and companies is being emphasized to align training with industry needs, with several universities in Zhejiang offering cross-border e-commerce programs [10][11] - Social training organizations are also providing certification for skills relevant to cross-border e-commerce, enhancing the employability of candidates [12] Industry Trends - The cross-border e-commerce industry in Hangzhou is adapting to external challenges such as tariff fluctuations while actively seeking to innovate talent cultivation methods [13] - The introduction of new job roles, such as cross-border e-commerce operation management specialists, reflects the growing recognition of the sector's needs at the national level [13]

根据白皮书，浙江有11所院校开设跨境电商相关专业。然而，供给不足、学校培养的人才难以满足企业 需要等导致目前人才缺口仍较大。从跨境电商人才需求的地域分布来看，广东占比最高，达22.04%， 是跨境电商岗位的主要需求地。浙江也是跨境电商人才的需求大省，占比达到11.99%，需求量位居全 国第三。 人才的痛点正在逐步解决。会上，杭州市外籍跨境电商人才综合服务平台正式发布。杭州市商务局介 绍，这是全国首创的服务外籍跨境人才的一站式综合平台。平台重点聚焦外籍跨境电商主播人才"引育 留用"存在的人才难认定、留学生难实习、专业实训难落地、配套服务难匹配等"四难"问题，创新了"引 育留"机制，大幅简化人才引进流程。 在新时代的交汇点上，唯有协同发力、守正创新，才能共同绘就"电商惠全球，智慧启未来"的教育蓝 图。杭州市商务局党组成员、杭州自贸片区管委会专职副主任武长虹指出，杭州作为全国首个跨境电商 综试区，十年来进出口规模激增。论坛与展会双向赋能，助力杭州打造跨境电商全国第一城、全球第一 流品牌。 商报讯（记者 张馨予）我国跨境电商人才需求有多大？近日，第五届全国跨境电商人才培养高峰论坛 暨全球电商教育发展联盟工作会议在杭州 ...

Core Insights - Hangzhou has become a global hub for cross-border e-commerce ten years after initiating its "buy global, sell global" strategy, with the 2025 Global Cross-Border E-Commerce Trade Expo set to celebrate the 10th anniversary of the cross-border e-commerce comprehensive pilot zone [1] Group 1: Event Overview - The expo will take place from July 10 to 11, 2025, at the Hangzhou International Exhibition Center, featuring a recruitment fair titled "E-gathering Global Talent" to address recruitment challenges in the cross-border e-commerce sector [1] - The recruitment event will include over 5,000 job openings across popular fields such as cross-border operations, live marketing, and supply chain management, with participation from 100 universities and 100 cross-border e-commerce companies [1] Group 2: Participation and Activities - The expo is expected to host over 2,000 exhibitors and attract more than 100,000 visitors, with over 100 comprehensive pilot zone cities showcasing their unique industrial belts [1] - Various activities will be held, including a cross-border talent forum, a talent matchmaking event, and a school-enterprise cooperation negotiation meeting to facilitate deep connections between universities and businesses [1] Group 3: Educational Initiatives - The event will feature a global cross-border e-commerce platform seminar with participation from top platforms like Amazon, SHEIN, and TEMU, allowing universities to gain insights into the latest industry resources [2] - The fifth National Cross-Border E-Commerce Talent Development Summit will be held, where the "China Cross-Border E-Commerce Talent Development White Paper" will be released, discussing challenges and restructuring in talent development due to artificial intelligence and globalization [2]

刚刚过去的端午假期，刘婷妮忙得不可开交，作为连接全球消费者与中国商品的"数字桥梁"，她的工作 以多平台运营为轴心展开：保障速卖通（俗称"国际版淘宝"）的正常运营；负责多个跨境电商平台商品 上架；及时处理东南亚平台的信息回复……电脑前的刘婷妮经验丰富，对每一项工作都驾轻就熟，但实 际上她刚入职不到半年。 刘婷妮是南京城市职业学院2025届跨境电子商务专业毕业生，得益于学校的生产性实训课程，她从大三 开始就早早进入企业开展为期半年的顶岗实习，成长为适应行业发展的"全能型"跨境电商人才。以跨境 电子商务为核心专业，辐射网络营销与直播电商、商务数据分析与应用、现代物流管理、大数据与会计 四个专业，在南城院跨境电子商务专业群，这样的"多面手"还有很多。作为江苏省唯一的跨境电商高水 平专业群，从这里走出的人才缘何能成为企业争抢的"香饽饽"？ 南城院打造全省唯一跨境电商高水平专业群 "实训+实战"，淬炼"全能型"跨境电商人才 □ 南京日报/紫金山新闻记者 何洁 院长丁亮介绍，时代在变，企业对跨境电商人才的需求也在变，比如，独立站赋予企业自主运营的权 利，让它们能够自由设计网站的视觉风格、优化购物流程并讲述品牌故事，从而摆脱 ...